How to further promote the cultural promotion and implementation of tobacco companies

Tobacco Online Special Article Tobacco corporate culture is the sum of the business philosophy, business purpose, business policy, values, business behavior, social responsibility, business image, etc. formed by tobacco companies in their business activities. Promoting the construction of corporate culture is an urgent need for enterprises to deepen reforms, accelerate development, become bigger and stronger, and is an important measure for enterprises to improve their management level, enhance cohesion and build core competitiveness. The goal of corporate culture promotion is to promote the implementation and continuous improvement and improvement of corporate culture. The promotion and implementation of corporate culture cannot just stay at the shallower levels such as meetings, documents, slogans, slogans, etc., but must achieve convergence and consistency in employees' ideologies, thinking concepts, value orientations, and codes of conduct through cultural indoctrination. , and coordinate and cooperate with the needs of sustainable and healthy development of enterprises to achieve positive interaction and achieve the purpose of concentrating efforts and gathering potential and energy. How to promote the publicity and implementation of corporate culture, the author believes that the following points should be achieved: 1. Improve and improve the institutional system of tobacco companies. The construction of corporate culture should be integrated with the production, operation and management activities of the company. The value concept is transformed into the value consciousness of employees, and it must be transformed into the job requirements and code of conduct of each employee. Therefore, rules and regulations must be established. The system is an important factor in ensuring that work is standardized, behavior is regulated, and execution is guaranteed. It is also an important part of corporate culture promotion. Establish an evaluation system for corporate culture construction, gradually improve relevant system regulations, and implement the requirements for corporate culture construction in all aspects of production and operation management and the job responsibilities of each person, so as to form a mutually reinforcing and synchronous development of corporate culture and enterprise development. A virtuous circle promotes the healthy and sustainable development of enterprises. The establishment of these rules and regulations is both a warning and a norm. It is an indispensable code in the management of tobacco companies. Only by closely integrating the spiritual culture of the enterprise with the construction of institutional culture and behavioral culture, and using institutional incentives and management to regulate the behavior of employees, can a good corporate culture be built. 2. Adhere to the people-oriented management philosophy The core of corporate culture construction is to improve people's quality and promote their all-round development. Building a high-quality workforce and promoting the harmony between employee development and corporate development are fundamental to corporate development. Vigorously advocate the socialist concept of honor and disgrace, carry forward the tobacco enterprise spirit, advocate a harmonious corporate culture, transform advanced values ????and the spirit of the times into the ideological understanding of employees, into a driving force for the healthy and sustainable development of the enterprise, and guide employees to develop good attitudes Professional Ethics and Code of Conduct. People-oriented corporate culture management requires us to cultivate a progressive corporate culture and give full play to the main role of people as the leading part of corporate management. In the construction of corporate culture, we should highlight the central position of corporate employees in corporate management, care for, love and respect the personality of corporate employees, safeguard their rights with love and maintain stability with meticulous work, thereby stimulating the potential subjective initiative and creativity of employees, so that employees can " "You want me to do it" becomes "I want to do it". Only in this way can we promote the continuous progress and development of the enterprise. 3. Strengthen education and training to improve the overall quality of employees. Education and training are a common means of corporate culture promotion. Through corporate culture training, cultural concepts can be ingrained in employees' minds, prompting employees to change their way of thinking, change their behavior patterns, and think and act in accordance with corporate cultural concepts. It is necessary to scientifically formulate education and training plans based on the actual situation of enterprise employees, closely focusing on the theme of the industry's common values ????of "national interests first, consumer interests first", and in accordance with the principle of overall planning and consideration. Building a learning enterprise is an important part of corporate culture promotion and a necessary means to improve the quality of the team. Creating a learning enterprise can internalize corporate cultural concepts into employees' conscious actions and establish a common value orientation by building a common vision, cultivating team spirit, and guiding systematic thinking, thereby enhancing employees' sense of belonging and A sense of mission and responsibility, integrating personal goals into the development goals of the company. According to the workforce building plan, we should vigorously carry out employee training and education activities, encourage employees to participate in adult education such as correspondence courses and TV universities, and establish the concept of employees attaching importance to learning, so that the enterprise can become a learning enterprise and employees become knowledge workers, thereby improving the overall quality of the workforce. quality. 4. Shape a good social image of the enterprise 1. Use social propaganda and news media to strengthen the promotion of the enterprise itself. We must actively participate in social, cultural, literary and sports activities, and use cultural, literary and social activities to establish corporate image. 2. It is necessary to create a new image for cigarette sales and monopoly managers.

In conjunction with the activities to improve political conduct and conduct, vigorously carry out work style rectification, effectively solve problems such as inadequate services, unfair supply, uncivilized language, and dishonest law enforcement, and strive to build a local tobacco industry that satisfies the people. 3. To expand corporate influence. For example, in disaster relief, emergency rescue, poverty alleviation, helping the disabled, and major social activities, we contribute to the masses and social welfare undertakings. 5. Pay attention to innovative carriers and create an atmosphere. Corporate culture is not water without a source or a tree without roots. For this reason, it is necessary to innovate the carrier, promote the construction of corporate culture through multiple forms and channels, actively create a good corporate cultural atmosphere, and make the culture and the enterprise The combination of business management transforms the power of culture into material power. 1. Implement investment measures. Establish and improve the fund guarantee mechanism for corporate culture construction, gradually increase investment in corporate culture construction, and improve necessary hardware facilities and related equipment according to the characteristics and construction requirements of corporate culture construction in the industry, so as to achieve strong guarantee, scientific planning, and Act within your capabilities. "Solidify" and "materialize" abstract ideas, aphorisms, etc. into the company's production and employees' living environment, completely immersing employees in a place with clear cultural reminders or hints, and deepening employees' recognition of corporate culture. 2. Pay attention to strengthening publicity. Give full play to the role of newspapers, the Internet, and magazines, disseminate corporate cultural knowledge, promote corporate cultural models, and actively create a corporate cultural atmosphere so that corporate cultural concepts are rooted in employees' ideologies and transformed into employees' working styles and living habits. 3. Carry out various activities to transform corporate culture from the awareness level to the action level to gain the recognition of the majority of employees. Including organizing the evaluation and commendation of advanced teams and individuals, technical competitions, essay writing activities, speech contests, sports games, artistic evenings, etc., through activities, employees can feel that corporate culture is present everywhere. Promote the application of corporate visual identity systems, and form a unified concept of corporate spirit, thoughts and other cultural characteristics through static and specific communication, solidify them in visual form, accurately convey them to employees, and form a unified value orientation and behavioral orientation. The implementation of corporate culture is a complex and tortuous process that cannot be accomplished overnight. Corporate culture still needs to be summarized, re-precipitated, re-created, and re-improved. This requires us to break through the singleness of publicity and implementation and achieve an organic combination of publicity, implementation and reconstruction, thereby making corporate culture more contemporary, timely and long-term. .