Agricultural Bank of China Credit Information Promotional Activity Briefing

2017 Agricultural Bank of China Credit Information Publicity Activity Briefing 1

June 14th is the 10th "Credit Record Care Day" in the country. In order to popularize social awareness of integrity and further broaden the promotion of credit information knowledge To improve the breadth and depth of credit information management and service levels, the Agricultural Bank of China Linyi Linxi Branch launched the "Cherish your credit records and enjoy a happy life" credit information promotion campaign.

During the event, Linxi Branch set up a publicity point in Lunan Automobile and Motorcycle Parts City, hung banners and placed promotional materials. Staff wore uniform ribbons, distributed promotional materials to passing merchants and the public, and organized in-depth visits in groups Market customers, door-to-door promotion of personal credit information and related financial knowledge, answer customer questions, received praise from the market management and many merchants, and received good publicity effects. On the day of the event, more than 200 promotional materials were distributed and more than 40 people received consultations.

Through credit information publicity activities, we guide the public to enhance their awareness of maintaining their own good credit records, and actively create a good social credit atmosphere where trustworthy people are honored and dishonest people are shamed, further enhancing the brand awareness of Agricultural Bank of China. 2017 Agricultural Bank of China Credit Information Publicity Activity Brief 2

Recently, the credit information publicity team of Yongkang Agricultural Bank of China came to Dasixiang Primary School in the city to carry out the "Credit Information Activity into Campus, Maintain Credit Golden Magic Beans" activity. This is the activity The bank cooperates with the People's Bank of China to cooperate with one of the theme publicity activities of "6.14 Credit Record Care Day".

At the event site, Yongkang Agricultural Bank of China’s credit information promoters used multimedia to explain knowledge about integrity, credit information, etc. to the students. Everyone’s credit is like a small golden magic bean. If you take good care of it and grow up, will become a big tree. During the activity, the propagandists also interacted with students on questions about integrity and invited them to tell stories about integrity and breach of trust around them. Credit information promoters also set up a special area called "Integrity Umbrella" on site to encourage everyone to borrow and repay, cherish credit, and promote honesty and integrity to family members and friends around them. 2017 Agricultural Bank of China Credit Information Publicity Activity Briefing 3

In order to popularize citizens’ credit information knowledge, improve citizens’ credit awareness, and further expand the social influence of credit information publicity, Agricultural Bank of China Qingdao Branch carefully organized the 6.14 Credit Information The publicity activities mobilized colleagues from 18 operating branches across the country to participate, innovated publicity methods, and mobilized business backbones to form a publicity team, which went deep into 3 agencies, 41 communities, 45 villages, and 37 enterprises, and carried out various forms of publicity activities. Special publicity activities, with a cumulative audience of more than 15,000 people, and more than 10,000 copies of publicity materials distributed. 2017 Agricultural Bank of China Credit Information Publicity Activities Briefing 4

On June 8, the Agricultural Bank of China Sishui County Branch organized personnel to participate in the 2017 Credit Information Publicity Activity uniformly deployed by the County People's Bank. The event was conducted through on-site credit information knowledge promotion, Distribute brochures and other methods to explain basic knowledge of credit reporting to urban and rural residents and answer credit reporting questions. This activity helps guide the public to cherish their own credit records, and provides effective support for improving the public's credit awareness and improving the construction of the social credit system. The picture shows the scene during promotion at the county service hall.