Calling car companies to learn! Volvo's dealer-free task subsidy reaches everyone

In the fight against the epidemic, everyone from individuals to the entire society has been mobilized. During the prevention and control period of the new type of pneumonia, there is no isolated island. Come on Wuhan and God bless China is the common expectation of the people across the country.

Donating money and materials to support the hardest-hit areas has become the norm for epidemic prevention and control. Heart-warming moments are constantly being staged. How companies themselves fight the new pneumonia epidemic is also a hot topic at the moment.

Today, in order to effectively combat the operating pressure caused by the new pneumonia epidemic, Volvo Cars launched a number of measures including not setting a sales target for February, directly issuing personnel subsidies to dealer employees, and special support for many business projects. Dealer Care Policy. The purpose is simple, to reduce the operating pressure on dealer partners.

Previously, we have noticed that many car brands have announced delays in resuming work and starting operations. Dealers have continued to operate through online services and online car viewing during the critical period of epidemic prevention and control. However, it should be noted that there are few car brands that use such business policies to reduce the operating pressure of dealers like Volvo. This move can be regarded as a model for the industry. It is highly likely that other brands will announce similar policies in the future.

Obviously, the new pneumonia epidemic has had a huge impact on the economic situation, and its impact on the auto market has gradually emerged. The customer flow in dealer stores has dropped significantly, and it has been difficult to deliver a large number of vehicles ordered before the year, which has made dealers Under tremendous operating pressure. Volvo made such a business policy precisely because it anticipated the impact on its business.

At the same time, considering that the income of dealer staff may be affected by the epidemic, in order to reduce the financial pressure on dealers, Volvo Cars has also directly provided staff subsidies totaling more than 10 million yuan to dealer staff. These pragmatic measures are undoubtedly heartwarming for dealers. In addition, Volvo Cars has also comprehensively assisted dealers in many aspects, including intensifying negotiations with banks, reducing the due repayment risk of a small number of dealers, and strengthening recent online marketing investment and support.

In terms of humanistic care during the epidemic, Volvo has repeatedly required all dealers to care about and pay attention to the physical condition of every employee. During the epidemic period, indoor disinfection must be carried out regularly every day. Staff cannot come to work while sick. Those on duty must wear masks when working to provide a safe and healthy consumption environment for employees and consumers.

Previously, Volvo Cars had donated 11 million yuan to support the research and development of new coronavirus vaccines and the purchase of emergency medical supplies.

The first batch of 1 million donations will be directed to support the Shanghai Public Health Clinical Center’s research on the pathogenesis of the new coronavirus, clinical treatment, vaccine research and development, and the development of related drugs, in order to fundamentally prevent the virus. Efforts were made to prevent the spread of the epidemic; another 10 million was donated to the Shanghai Public Health Clinical Center and some Shanghai tertiary hospitals to purchase medical emergency supplies and equipment for epidemic prevention and control.

Bofan’s point of view:

It can be seen that in the face of the new pneumonia epidemic, from external humanitarian donations to internal dealer policies, Volvo’s approach is to use direct and pragmatic. Bofan said the car is also here to call on more car companies to learn from Volvo, exempt dealers from tasks and subsidies, be a responsible car company, and carry out the "fight against the epidemic" to the end.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.