How do you think the domestic brand Hongqi sedan can develop to get out of its own predicament?

You must know that the Hongqi brand is a high-end brand directly operated by China FAW Group and directly operated by the headquarters of China FAW Group. For FAW people, Hongqi is a strong responsibility and historical mission. In the 1960s and 1970s, Hongqi sedan was a banner of China's automobile industry. After the reform and opening up, "Hongqi" continued to assume the important role of "national vehicle" and began the marketization process.

But we will find that people now prefer imported cars. We usually divide imported cars into three major car series, namely: American car series, European car series and Japanese car series. The United States has advanced technology and abundant funds. Whether it is General Motors, Ford or Chrysler, its products have outstanding advantages such as strong power, extreme luxury, luxurious materials, comfortable ride, safe driving, and good passability. For Chinese people, its biggest disadvantage is high fuel consumption. The biggest feature of the European car series is its flamboyant personality, and the four most famous brands are colorful: Mercedes-Benz's luxurious and noble quality has long become a symbol of nobility; BMW brings the highest level of enjoyment to people who pursue driving limits, and Japan's * The most common characteristics are superb technology, economy and practicality, which are also the main reasons why Japanese cars are so popular in China. To a large extent, domestically produced cars are based on the three major car series, and are developed after rationally digesting and absorbing their advantages and fully taking into account China's national conditions. Therefore, if Hongqi cars want to develop well, their quality must be excellent, absorb the advantages of imported cars, increase investment in mechanical engine technology, and gain price advantages. Compared with domestic cars, imported cars are more expensive Many, among which various taxes and fees account for a large proportion of the car price, and future accessories, usage fees, and depreciation fees are relatively high.