Why are Coca-Cola co-branded cans more expensive?

Because this is a commemorative can for the Beijing 2022 Winter Olympics.

The reason is that new packaging categories require new production lines, which increases manufacturing costs. The height of the cans increases the surface area and the cost of materials. The heightening of the cans increases the gaps between the cans, which increases warehousing and transportation. cost. So it's more expensive.

This Coca-Cola golden commemorative can is a 500 ml can, which has a larger capacity than the ordinary 330 ml can. The can body uses golden yellow as the main color to represent glory, and is printed with the silhouettes of winter sports athletes. , directly in front is the red arc and torch-shaped pattern of Coca-Cola.