Knowledge of supermarket commodity management

An important aspect of improving the competitiveness of supermarkets is commodity management. So how much do you know about supermarket commodity management? The following is my knowledge about supermarket commodity management for your reference and understanding. I hope you like it!

First, the basic management of goods

The first step in commodity management is to find out the varieties of commodities first, so as to ensure that the total number of commodities handled is relatively rich. Here, we must follow the principle of complete commodity.

The key to the success of a supermarket is a complete range of goods, and only a supermarket with a complete range of goods can meet the needs of consumers for one-time purchase. It is necessary to expand the variety of business as much as possible, constantly adjust commodities in a timely manner, and launch new products. For example, fruits and vegetables must be kept fresh and new varieties are constantly added. Dry goods, convenience foods, casual snacks and local specialty snacks must be complete.

Second, how to solve the product shortage?

In the daily operation of supermarkets, there may often be shortages, which will affect sales. Therefore, the relevant departments of the supermarket should take the shortage as one of the key tasks and report the records to the door management department in time.

Only by making up for the shortage of goods in the supermarket in time can we retain customers and leave customers with a good shopping experience, so that the supermarket can operate healthily.

Third, rational distribution and display of goods.

In order to promote the fast-forward and fast-out of goods, relevant personnel should also check the configuration and display of goods at any time, and pay attention to the configuration of goods with large purchase volume and high purchase frequency on both sides of the main channel in front of the store. On both sides of the main channel behind the store, new goods, seasonal goods and popular goods can be configured to introduce customers.

For example, it can be shown from the current operating situation that factory buyout, factory profit, seasonal goods and overstocked goods appear in turn. At the same time, pay attention to the end of the display shelf as much as possible to configure high-profit goods, special goods, promotional goods or factory buyout shelves.

Commodity allocation should also follow the following principles: according to the customer's shopping path, reasonably arrange the display position, display method and display quantity of supplier piles, and strengthen the self-promotion of commodities; Display goods according to the shelf goods display configuration diagram formulated by the operation department and the purchasing department; Supermarkets should determine expired goods and goods that should be withdrawn as soon as possible.

Fourth, improve the surrounding environment and atmosphere of commodities.

The commodity area should be kept clean, unobstructed and sanitary to improve the shopping experience of customers. If the scraps of paper fly all over the floor in front of the store, there will be thick ash in the awning and windows; The handwriting on the facade of the shop is unclear, and the lights are not bright at night; The phenomenon of confusion and stigma in shop window advertisements should be solved as soon as possible.

The shopping environment and atmosphere in the store should be suitable. Shopping channels should be smooth, the ground should be clean, and there should be no garbage and cartons; The decoration in the store is clean and tidy; Shopping baskets are neatly and properly placed at the entrance of the passage; Bright lights, no dirt and cobwebs on the walls; No water stains on the ground, no odor and no dirt on the toilet; The cash register is clean and running normally; Advertisements are posted neatly and beautifully without pollution, and the contents of advertisements are consistent with the prices, specifications and quantities of goods actually sold.