Why today's headlines have a high market share?

① Find your own unique position.

for five years, I have never cultivated myself as the target user of today's headlines, but I have been paying attention to the growth of today's headlines because of my professional habits.

When today's headline just went online, it was dressed as an information client, which made several major portals mistakenly think that it was a colleague who was running with them. However, when today's headline was financed with a valuation of 5 million US dollars, some peers smelled that something was wrong. At this time, Sohu, an old Internet company in China, had to be mentioned. It took the lead in attacking today's headline and took it to court in the name of infringing intellectual property rights. On the other hand, Sohu News client also began to tighten.

"Personalized recommendation" is the positioning of today's headlines. The feedback of these five words on the client is the slogan of today's headlines. "What you care about is the headline. This slogan is so simple and so exciting that it makes users feel that my needs are so important, and this app was born for me.

when today's headlines grab users' minds by "personalized recommendation", users will not easily accept a second product of the same type.

② Hide your real goals in the early stage.

Maybe today's headlines didn't deliberately hide their true intentions at the beginning of their business, but from the results, in the first two years, today's headlines were really mistaken for an ordinary news client by other Internet companies.

when Sohu took today's headlines to court, today's headlines only defended themselves by "transcoding" and "grabbing" what, without mentioning what they wanted to do with "artificial intelligence". If their journey is a sea of stars, it is estimated that they have kept a low profile internally and never made a big noise externally.

This operation has helped paralyze the opponent in today's headlines. When the opponent sees the real intention of today's headlines, the headline trend has become a reality. If you don't die, you won't die.

We might as well think about it. Join Zhang Yiming and speak out like Ma Yun, and say what I want to do at the beginning of my business. I want to become the fourth pole of the Internet in China. Do you think I can stand being besieged by other companies? Do you think today's headlines can be bigger? BAT can throw out a competing product with today's headlines with money, not to mention BAT has strong technology.

(3) Today's headline chose to support the war by fighting.

Today's headlines began to sell advertisements to foreign agents in 214, and started to set up their own sales team to sell advertisements in 215.

When the headline did this today, other startups were telling stories, doing O2O, and looking for investment institutions to raise funds round after round. But today's headlines have chosen the opposite path, selling advertisements and making direct profits.

as the saying goes, you don't panic when you have food in your hand. Today's headlines are provided by selling advertisements, and these supplies are used for the promotion of app and the research and development and promotion of new projects.

As a result of this operation, today's headlines not only don't change ammunition by diluting shares, but also don't worry about being carried away by capital. They can develop according to their own wishes, which is quite different from the development path of ordinary Internet companies. Generally, companies are "storytelling-financing-storytelling-financing-listing-profit". As today's headlines of start-up companies, when they develop almost, they resolutely choose to rely on it.