What is the significance of the enterprise's Spring Festival battle?

The Spring Festival is the peak season for many enterprises, such as shopping malls, supermarkets, gift factories, health care products factories, wineries, tobacco factories, airports, stations, bus companies, tourism companies, scenic spots and so on. In order to seize this peak season and strive to maximize sales volume and sales volume, enterprises define this period around the Spring Festival as their own "Spring Festival Battle", sometimes called "Spring Festival Battle", just like the "Mid-Autumn Festival Battle" of enterprises that produce moon cakes.