Why must an organization pay attention to the public interest in order to survive and develop?

1. Fill in the blanks or multiple-choice questions: 1. The English word for public relations is (public relations). Public relations can be directly called (public relations). 3. The way for the organization to contact the public is (communication). 4. The essence of modern public relations communication is the two-way communication of information between organizations and the public. 5. The foundation of organizing public relations activities is (public relations status). 6. Using the news media to expose the phenomenon that monopoly enterprises "fool the public" has formed a famous (Exposing Ugliness Movement) in modern American history. 7. 1906, Li Jinmei published a famous document (Declaration of Principles). 8. Known as the father of public relations is (ivy lee) 9. 1952. Catrip and Saint published an authoritative book on public relations (Effective Public Relations). 10. International Public Relations Association was established in London (1955). 1 1. Organizational image is based on (product image). 12. The design of brand names with unique styles by enterprises is in the primary stage. 13. Democratic participation is used to coordinate (internal public relations). 14. Establishing the concept of communication and cooperation and improving social skills belong to public relations (improving quality function). 15. The starting point of organizing public relations activities should be (starting from facts). 16. The public relations department is a senior indirect (management department) with a service nature. 17. In the public relations department, the function of positioning and disseminating public relations is mainly because the public relations department belongs to (advertising and publicity department). 18. Compared with public relations, one of the advantages of public relations companies is their high professional level. 19. Excellent public relations personnel should have the following qualities (cheerful, patient and tolerant). 20. (Public Relations Consultant) is a full-time senior public relations worker who works in a professional public relations consulting company. 2 1. High reputation and low popularity belong to the (relatively stable and safe) state of public relations. 22. Construction public * * * is mainly suitable for organizational development (initial stage). 23. Self-to-others and person-to-person communication activities belong to (interpersonal communication). In order to prevent the public from getting bored and disgusted, public relations personnel must keep the information fresh. 25. The role of public * * * relations in service market sales is first reflected in (consumer relations). Instead of directly promoting products or services, we should cooperate with various modes of communication to clear channels and straighten out relationships, so as to create a good environment for the sales of products or services. 26. (Media publicity) is the most sensitive and important part of public relations. 27. An important way for organizations to communicate with the public is to use (mass communication). 28. (Government and public) is the most authoritative object among all communication objects. 29. Readers have a wide choice (the advantage of newspapers). 30. Not limited by space, the most widely disseminated mass media is (radio). 3 1. The target mass media is (magazine). 32. Put the key facts and main conclusions in front of the article, and then arrange the events according to the importance of the facts (inverted pyramid structure). 33. In its own name, organizations take the lead in launching certain activities in society and promoting some progressive new ideas (public welfare activities). 34. The members of the organization have equal status and extensive contacts with each other, but none of the communication networks of the central figures are (circular networks). 35. The last line of defense for the interests of both sides in the negotiation is the (demarcation point). 36. The third stage of negotiations between the public sector and the private sector is the confrontation stage. 37. Average concession is also called (step by step). 38. What people don't want to reveal to others is the (secret area). 39. Sponsorship activities refer to the contributions or efforts made by social organizations in the form of free donations to support a social activity or a social undertaking. 40. In general, celebrations are organized every year (2-3 times is enough). 4 1. Understand the victim's situation carefully, take corresponding responsibilities realistically, and sincerely apologize (victim's countermeasures). 42. Organize activities in public (public and confidential). 43. Exhibitions can help organizations find themselves, publicize themselves and improve efficiency. Yes (commercial and non-commercial). 44. The abbreviation of organizational behavior identity is (BI). 45. At the top of the whole CI system is the mind recognition system. 46. Corporate mission belongs to the organizational mental identity system (conceptual form). 47. According to the social division of labor and its own conditions, the role that enterprises are prepared to play and assume in society belongs to (enterprise mission). 48. The visual code composed of pure geometric points, lines, surfaces and bodies belongs to (abstract class). 49. As a communication skill, public relations etiquette is the etiquette and ceremony that public relations personnel must follow in social interaction. 50. Pay attention to etiquette, and improve (quality), image and atmosphere in individuals, organizations and society. 5 1. The most basic principle of public relations etiquette is (respect for the public). Good (personal etiquette) is the starting point of all public relations activities and the necessary "passport" for all social occasions. 53. The first impression of clothing is style, which can be used to express different meanings on different occasions. Because there are too many styles of clothes, we can simply divide them into three types: formal clothes, social clothes and casual clothes. 54. When sitting on a lower chair or sofa, it is best for a lady to take a sitting posture (stretching her legs). 55. The theoretical basis and premise of relationship marketing is (4C). 56. Business strategy (market follower strategy) is to make use of some gaps left by market leaders' propaganda to make up for them quickly, thus occupying an important position. 57. When people see the product advertisements, signs, famous brands, standardized words and colors of the enterprise, they can associate the enterprise's spirit of serving our customers wholeheartedly, the work style of striving for perfection and excellent product quality, which all belong to the enterprise's CS strategy (audio-visual satisfaction). Generally speaking, in China, when it comes to public relations, there is no need for the government to improve its image. 59. When major social problems occur, face-to-face communication with relevant public organizations, groups or individuals, listening to public opinions, answering public questions, expounding the government's position, and striving for public understanding and support (consultation and dialogue) belong to government public relations. 60. When analyzing the realistic distance between an organization's self-image and its actual image, use (image element gap map). Fill in the blanks or multiple-choice questions: 1. It is generally believed that public relations can be (public relations status, public relations activities, public relations concepts, public relations science and public relations occupation). 2. The concepts of public relations mainly include (image concept, sharing weal and woe concept, coordination concept, public concept and communication concept). 3. The basic elements of public relations include (organization, communication and publicity). 4. The subjects involved in the relationship between the public and the public are (ethics, management, sociology, marketing, communication). 5. According to the temporal characteristics of the relationship between the public and the organization, we can divide the public into (potential public, informed public and action public). 6. Two principles put forward by Li Jinmei's public relations thought (the public must know and tell the truth). 7. Bernice's main works are (The Formation of Public Opinion, Public-to-Public Relations and Public Opinion). 8. In the development of public relations, the most representative thinker is (Ivy. Lee, bernice, Catrip and St.). 9. Since 1980s, famous American companies have set up branches or representative offices in China (Hill-Norton, Boya). 10. The social conditions of public-private relations are (theoretical conditions, economic conditions, political conditions and technical conditions). 1 1. Consumer psychology divides the consumer market into (children's market, youth market, elderly market, women's market and men's market) according to the age and gender of consumers. 12. The written forms that embody the concept of organization and management are (slogan, motto couplet). 13. There are many signs of enterprises, but the two most important ones are (factory name and trademark). 14. The principle of seeking truth and being pragmatic in investigation should be (truthfulness, objectivity, fairness and comprehensiveness). 15. The position of public relations department as the decision-maker in the organization, major oil companies (data storage center, information release center, environmental monitoring center, public reception center) 16. The main characteristics of public relations department are (professionalism, service and coordination). 17. From the perspective of working methods, the organizational types of public relations departments can be divided into (public relations object type, public relations means type and public relations compound type). 18. The principles that public * * * related companies should abide by in their work are (obeying laws and regulations, stressing truthfulness and accuracy, not interfering in internal affairs and keeping secrets). 19. The moral qualities of public relations personnel should include (seeking truth from facts, being impartial, working hard, being helpful and being open-minded). 20. The three links of organizational image analysis are (self-image analysis, actual image analysis and image gap analysis). 2 1. The specific forms of publicity and public relations are (issuing press releases, advertising public relations, printing internal publications and materials, speeches and performances). 22. The specific preparation methods of public relations budget include (target operation method, sales commission method). 23. The dichotomy of communication channels includes (personal communication and mass communication). 24. The methods to evaluate the effectiveness of public relations are (internal and external supervision, direct observation, communication audit and public behavior detection). 25. Enterprises should conscientiously do a good job in the public relations of consumers, that is, establish the concept of "consumers are friends", which should not only meet the material consumption needs of consumers, but also meet their needs (information knowledge, emotion, choice, expression and participation). 26. Public role psychology includes (gender role psychology, age role psychology, professional role psychology and cultural role psychology). 27. The characteristics of community relations are (geographical proximity, interest-related, and mutual restriction with the main body). 28. The characteristics of popular psychology are (universality of psychological needs, identity of interest pursuit, fragility of information suggestion, universality of behavior imitation and intensity of emotional contagion). 29. The psychological changes caused by social environment are characterized by universality, modernity and stability. 30. The poor recording is (the shortcomings of radio and television). 3 1. The principles that should be paid attention to when writing a good news briefing are (to have news basis, to highlight new and recent points, to be concise, and to highlight changes and interesting points). 32. The disadvantages of television as a mass media include poor recording quality, few public choices, inflexible acceptance and high production cost. 33. Institutional internal publications can be divided into (internal distribution, external distribution and mixed internal and external distribution). 34. The difference between public relations advertising and commodity advertising lies in (different direct purpose, different content, different newspaper reporting methods and different scope of application). 35. The members of the negotiating delegation include (speaker, assistants, experts and support staff). 36. In terms of speaking style, the common opening remarks are (light humor, suspenseful attraction, sound acquisition and emotional closeness). 37. The ending forms of the speech are (summary, passion, deep thought, humor, borrowing). 38. Inducement is a common method in persuasion, including (layer-by-layer induction and directional induction). 39. Taboos in interpersonal communication include (always asking questions, praising yourself, blindly praising each other, being secretive, and exposing your "privacy" excessively). 40. The forms of celebrations are generally (opening ceremony, closing ceremony, anniversary celebration, special celebration and festival activities). 4 1. According to the nature of exhibitions, there are (trade exhibitions and publicity exhibitions). 42. The characteristics of crisis events are (sudden, urgent and harmful). 43. Events caused by public misunderstanding include (misunderstanding of the organization by the public, misunderstanding of the organization by internal employees, misunderstanding of the organization by the media and misunderstanding of the organization by authoritative organizations). 44. An excellent conference host should have the following qualities: clear and agile thinking, good language skills and strong analytical skills. 45. The functions of the organizational CI system include (management function, identification function, education function, communication function and economic function). 46. The origin of CI design first appeared in Germany and Italy. 47. The written form of enterprise concept includes (slogan, motto, song). 48. The basic elements of an organization's visual identity system include (name, logo, standard color, standard words and symbols). 49. Organize the introduction process of CI system (proposal preparation stage, investigation and publicity stage, design and development stage and implementation management stage). 50. The origin of public relations etiquette can be summarized as (the mother of origin and traditional etiquette, the product of conforming to the needs of the development of modern commodity economy, the promotion of its development by mass media and the continuous improvement of civic awareness). 5 1. The principle of respecting the public is embodied in (respecting the personal hobbies and personality of the public, respecting the civil rights that the public should have, and respecting the personality of the public). 52. The principles of identity differences in public relations activities include (differences in foreign affairs etiquette, differences in status, differences in gender). 53. Public relations personnel should attach great importance to their own clothes and appearance, and regard it as one of the necessary qualities of public relations personnel. The dress requirements for public relations personnel are (neat and generous, overall harmony, showing personality). 54. In formal celebrations, meetings, conferences and negotiations, people are very particular about their seats. Seating etiquette mainly includes (respecting the right, respecting the top and facing the door). 55. Public relations gift-giving is an art, which should be paid attention to (gifts should be appropriate, customs and taboos should be understood, gifts should be meaningful, and gifts should be well timed). The theory of 56.4P includes (product price, price channel and place promotion). A famous brand is a trademark of an enterprise, which includes the product (quality, value, future and popularity). 58. Public relations can adopt the strategy of "three names" when spreading and shaping the brand name of enterprises, and "three names" specifically refer to (celebrities, famous products and famous families). 59. The basis of CS strategy is to highlight the word "satisfaction", which includes (concept satisfaction, audio-visual satisfaction, product satisfaction, behavior satisfaction and service satisfaction). 60. The work of government public relations to collect information includes (proposal collection, letters and visits, opinion polls and typical surveys). Interpretation of three nouns: 1 The relationship between the public and the public is an idea, strategy and management ability that an organization uses effective communication means to adapt itself to the needs of the public and make the public need organizational development. 2. The concept of public * * * relationship: refers to the profound ideological meaning formed by people in the practice of public * * * relationship, which affects people's thinking and behavior tendency, and is a kind of conscious understanding and understanding of public * * * relationship activities. 3. Exposing Ugliness Movement: During the ten years from 1903 to 19 12, a large number of intellectuals with social conscience used the news media to attack monopoly capitalists, which was called "Exposing Ugliness Movement" (also known as "Dung Movement" and "Garbage Removal Movement"). These articles and cartoons condemning the ugly behavior of monopoly enterprises, in line with the workers' movement, have caused public pressure to many enterprises. 4. Edward Bernays: American scholar (1892- 1995), founder of public relations. The formation of public opinion was published in 1923, public opinion in 1928, the textbook "the relationship between communist party and communist party" was compiled in 1952, and the magazine "the relationship between communist party and communist party" was published in 1945. 5. All-staff public relations: It refers to all employees in social organizations participating in public relations activities, referred to as all-staff public relations, and its significance lies in enhancing the public relations awareness of all employees in the organization, going up and down Qi Xin, and doing a good job in public relations reasonably. 6. Communicative public relations: focusing on interpersonal communication without media, the purpose is to establish good relations for the organization, establish social networks and create a good development environment through direct contact between people. 7. Aggressive public relations: refers to the strategy of attacking and defending in order to get rid of the passive situation when there is some conflict and friction between social organizations and the environment. 8. Media public relations: also known as news relations, refers to the relationship between an organization and news media organizations (including newspapers, magazines, radio stations, television stations and various websites) and journalists (including journalists and editors). 9. Press conference: Also known as press conference, it is an important way to centrally release news, expand social influence and improve media relations. 10. Persuasion: refers to the use of various means of communication by the public to influence the public to accept the idea of the organization, or to urge the public to take some action on their own initiative. 1 1. Public * * * crisis: refers to a state of public * * * relations in which an organization is in a development crisis due to various internal or external factors under the strong pressure of public opinion. 12. Crisis public relations: refers to the handling of public relations in an organizational crisis. 13. corporate mission: refers to the role that enterprises are prepared to play and assume in society according to social division of labor and their own conditions. 14. Public relations etiquette: refers to the general name of etiquette and courtesy that social organizations and their members should have in the process of interacting with the public. The theory of 15.4C advocates studying the cost of consumers' desires and demands, considering giving convenience to consumers and strengthening communication with consumers. Four short answers: 1. What is "public"? What are its basic characteristics? A: The object of public relations is collectively called the public. Features: 1. Quality 2. Homogeneity 3. Variability 4. Correlation 2. What are the characteristics of the concept of public relations in different periods of its development? A: 1. The spontaneous relationship between public and private is characterized by blindness and experience. 2. The beginning of modern mass-mass relationship is only an art, not a science. 3. The relationship between modern public and public is mature, and the relationship between public and public should be symmetrical. We should not only pay attention to the interests of the organization, but also pay attention to the interests of the public, except the symmetry of organizational information output. 5. The popularity of contemporary mass * * * relations. The relationship between the public and the private is that the operating expenses of the enterprise bear the ivory tower and enter the glass house. 3. What abilities do you think public relations personnel should have to connect with practice? Answer: 1. Organizational ability II. Expression ability, including written expression, oral expression and physical expression. 3. Promotion ability. 4. Social skills. 5. innovative ability. 4. What problems should public relations personnel pay attention to when designing the questionnaire? A: 1. Respect the public. 2. Problems should be organized in an orderly and logical way. 3. The text should be concise, clear and easy to understand, not too long, do not use technical terms that are difficult for the public to understand, and do not add too many adjectives. 4. Don't use double questions. It is best to have only one answer to a question. 5. Use accurate wording to prevent ambiguity or ambiguity. 6. Avoid using biased words. 7. Alternative answers should be comprehensive. 8. If you are not sure about the questionnaire, you can test it on a small scale. 5. What do you think is the significance of good employee relations to enterprises? A: 1. Organizations need the recognition and support of employees to enhance cohesion. 2. The organization needs to increase the external tension through the public relations of all employees. 6. What preparations do you need to make for the press conference? A: 1. Inviting reporters 2. Unified propaganda caliber 3. Select main speaker 4. Prepare the report outline and reference points. 5. Prepare for the meeting. 6. Prepare for the meeting host. 7. Prepare auxiliary tools. 8. Arrange journalists' activities. 7. What do you think should be done to celebrate this event in turn? Answer: 1. Carefully select objects, send invitations and confirm guests. 2. Reasonable arrangements for celebrations. 3. Arrange reception work. 4. Material preparation and logistics, security and other work. 8. Why should public relations personnel pay attention to personal etiquette? A: Because the words and deeds of public relations personnel not only represent individuals, but also represent organizations or companies. Good personal etiquette is the starting point of all public relations activities and the necessary "passport" for all social places. Body is the language, clothes can talk, smile is the "world currency", and personality and upbringing have unique charm. Therefore, the etiquette knowledge and good quality of public relations personnel are the key to a person's success and also the key to organizing public relations activities. 9. What do you think is the significance of developing the relationship between the government and the public? Answer: 1. It is beneficial to the development of market economy. 2. Conducive to the construction of democratic politics. 3. Conducive to building a clean government. 4. It is conducive to overcoming bureaucracy. 5. It is conducive to maintaining political stability. 6. This helps to establish a good image of the government. 7. It helps to develop international friendly relations. 10. What is the public psychological stereotype? How to make good use of the public's psychological set? Answer; Public psychological stereotype refers to the psychological preparation state of the public to achieve behavioral goals under the influence of past experience and the interaction between physiological and psychological needs and the environment. The formation of public psychological stereotype is mainly influenced by the public's living environment, lifestyle, values and habits of contacting the media. The mass psychological set is centralized and tendentious. In the process of information dissemination, the public is willing to accept any information that is consistent with the public's psychological set, enlarge it conceptually, and try their best to explore the similarities between their own ideas and the information they receive. When information goes against the public's psychological set, the public will try to avoid this kind of information and narrow it down or deny it in China's concept. Therefore, in order to improve the publicity effect, we must thoroughly study the public's psychological set and its causes, and strive to vote for the public. When studying the causes of the formation of public psychological set, we should pay special attention to delayed psychological factors and immediate psychological factors. Delayed psychological functional factors refer to a person's values, ethics, beliefs and ideals, which can play a role for a long time; Immediate psychological functional factors refer to a person's needs, emotions and mental state in a short time, which can play a role in a short time. 1 1 How to classify according to the attitude of the public? A: Various members of the public faced by an organization have different attitudes towards the organization because of their different status and environment, their social roles and their subjective level of understanding. We can divide the public into the following three categories according to whether we are cooperative with the organization: (1) Shunyi public. Also known as supporting the public, it refers to the public who appreciate, support, cooperate and trust the organization. They are the basic public and the main force to promote the development and change of the organization. The primary goal of an organization's public relations work is to maintain and expand the team that obeys the public, and to communicate with them frequently, so as to avoid their attitude reversal and prevent them from being won over by competitors. (2) against the public. Also known as hostile public, it refers to the public who have objections, uncooperative attitudes and even take hostile positions towards the organization. They are important targets of public relations work. There are generally two reasons for the formation of rebellious psychology: one is the conflict with the organization in interests; The other is the misunderstanding of organizational policies and behaviors caused by poor communication. In public relations work, how to strive for the transformation of rebellious public is a difficult problem, but we can't give up the work of transforming rebellious public into obedient public because it is a difficult problem. (3) Independent publicity. Also known as neutral public or uncertain public, it refers to those who are neutral, ambiguous or uncertain. Because the attitude of independent public is very plastic, they can be transformed into obedient public or anti-obedient public. It is advisable to persuade them to change to the favorable direction of the organization, and we must not treat them lightly. 13. What are the main differences between public relations advertisements and commercial advertisements? 1. The direct difference between them is different. (2) The contents of the two are different. (3) The press reports in different ways. (4) The scope of application of the two is different. What are the basic elements of interpersonal communication? Interpersonal communication includes more than two people, interpersonal communication includes feedback, interpersonal communication is not limited to face-to-face communication, interpersonal communication is not necessarily intentional, interpersonal communication is effective, interpersonal communication is affected by the situation, and interpersonal communication is disturbed by noise. What is enterprise CI? What does it include? Enterprise CI, also known as enterprise CIS, is the abbreviation of English corporateidentitysystem. Among them, legal person refers to legal person, organization, company and enterprise. Identity has three meanings: first, proof and identification; Second, identity and consistency; Third, perseverance and persistence. Institution refers to institution, order and law. Its main content: self-determination according to the qualifications of individuals as members of different social groups. 16. What are the basic functions of the organization CI system? Management function, identification function, communication function, education function, economic function, 17, what problems should be paid attention to when designing enterprise CI? Principles of objectivity, sociality, systematicness, difference and stability. I hope the above information can help you.