Effective delivery can create value: only labor can create value

Not long ago, the "Xinhua Bibliographic News" business exchange meeting (Shandong Station) was held in Jinan, and the meeting achieved unexpected results. The success of the meeting was first of all because the content of the meeting was very pragmatic and everyone spoke freely and freely. Secondly, the format of the conference is also very novel, with publishing houses, Xinhua Bookstore and libraries invited to participate. It may be the first time in Shandong that the upper, middle and lower reaches of the book industry have gathered together. Of course, the successful convening of the conference would not have been possible without the strong support of Shandong Xinhua Bookstore Group Co., Ltd., Shandong Provincial Library and Shandong University Library, as well as the strong cooperation and enthusiastic participation of various publishing houses in Shandong Province. The successful convening of the meeting also proved the value of the Xinhua Bookstore Head Office Information Center as the most active information center in the domestic book industry, and further strengthened the head office information center’s service concept of “information creates value”. In Jinan in March, the spring was cold and cold, but the "Xinhua Bibliographic News" business exchange meeting held in the breeze and drizzle was full of warm spring.

Impression 1

Gong Lanfang, a contemporary good man

Gong Lanfang, deputy general manager of Shandong Xinhua Bookstore Group Co., Ltd. Because we both belong to the Xinhua Bookstore system, the relevant people in charge of the Shandong Province store, including General Manager Gong, were very kind to us, and we felt like we were at home. In the office and at the venue, Mr. Gong appears more serious, a typical Shandong man, speaks slowly, is mature and prudent, and gives the impression that a leader is a leader, respectable but not approachable.

But in fact this was an illusion, and Mr. Gong revealed his secret during the meal. Through Mr. Gong’s self-introduction and the “revelation” of his two subordinates—Xu Jingji, general manager of Shandong Xinhua Wenbo Book Audio and Video Chain Company, and Zhang Jun, deputy general manager, it turns out that Mr. Gong is the “loving wife” of Xinhua Bookstore System in Shandong Province. "Association", I guess this is also a non-governmental organization. In addition to his busy work, Mr. Gong not only took care of all the housework at his own home, but also took care of all the housework at his mother-in-law's house.

Seeing that we were dubious, Mr. Gong taught two cooking secrets on the spot, which he had figured out through long-term cooking practice. Now we were convinced.

Those who know how to live naturally also know how to work. While Mr. Gong shared with us his experience in loving his wife, he also shared with us the excellent results achieved by Xinhua Bookstore in Shandong Province last year.

According to him, in 2008, Shandong Province Xinhua Bookstore made a major breakthrough in the structural reform, and successively completed the group establishment and joint-stock reform. On June 27, 2008, Shandong Xinhua Bookstore Group Co., Ltd. was established, marking Shandong Xinhua's transition from the "store era" to the "collectivization" era. On December 31, 2008, Shandong Xinhua Media Co., Ltd. was officially established, which marked new progress in its joint-stock reform and became the first joint-stock company among Shandong state-owned cultural enterprises to be approved by the Provincial Party Committee, the Provincial Government and the General Administration of Press and Publication. The company has become the first phalanx in the reform of the national distribution system.

Zhang Jun took advantage of every opportunity and introduced us to the arrangements for the Book Expo Hall. The 19th Book Expo is about to be held in Jinan. Shandong Xinhua Bookstore Group Co., Ltd. is hosting the book expo pavilion distribution meeting. Zhang Jun, as the main person in charge of the pavilion distribution meeting, was selected by this newspaper after asking around during the preparatory stage. The list of national outstanding pavilion distributors was used as a reference for them to invite pavilion distributors. He said that he did not know that we organized the selection of national outstanding pavilion distributors, otherwise he would have contacted us a long time ago.

This business exchange meeting allowed both parties to deepen their knowledge and understanding, laying a good foundation for future cooperation.

Impression 2

Jiang Baoliang, a top business person

On the day of the business exchange meeting, it started to rain lightly in Jinan. Teacher Jiang Baoliang was the earliest guest to arrive at the business exchange meeting. The professionalism of the librarians is truly remarkable. As the deputy director of Shandong University Library in charge of document resource construction, Jiang Baoliang’s influence extends beyond the library community. Last year, People's Health Press acquired a Canadian publishing organization, and Jiang Baoliang also went to Canada as a consultant to conduct acquisition evaluation for People's Health Press.

As soon as the expert takes action, he will know whether it is there or not. Jiang Baoliang's speech, to use a common saying, is full of useful information and knowledge. He reported to everyone the situation of university libraries in Shandong Province and Shandong University Library, which was very informative.

There are 128 colleges and universities in Shandong Province***, and the library distribution market has great potential. Shandong University has 11 major disciplines, more than 50,000 full-time students, and the library has 6 branches.

In the five years since 2004, the Shandong University Library has purchased more than 30,000 kinds of Chinese books and more than 90,000 volumes each year, at a cost of about 3 million yuan. From 2004 to 2005, among the natural science books collected by the library, books from the top 10 publishers accounted for 49.84% of the total funding, and those from the top 20 publishers accounted for approximately 60.62%. Among the natural science books collected in 2008, the number of book varieties from the top 10 publishers accounted for 65.9% of the total number. Social science books are not as concentrated as natural science books, with the top 10 titles accounting for only 12.16%. These figures show that books published by core publishing houses occupy a large share in academic libraries. The main readers and collectors of academic books are universities and university libraries.

According to him, the number one core publishing house of Shandong University Library is Tsinghua University Press. Among the top 20 core publishing houses, there is only one publishing house in Shandong, Qilu Publishing House. He hopes that through the platform of "Xinhua Bibliographic News", the mutual understanding between publishing houses, library distributors and libraries (readers) will be strengthened, so that good books and high-quality books can be produced, and the Shandong version of books will be bigger and stronger.

Impression 3

Wang Yumei is the most enthusiastic reader

Wang Yumei, deputy director of Shandong Provincial Library, is definitely the most enthusiastic reader of "Library News" that this reporter has ever seen one. She has collected almost every issue of "Library News" (special issue) since its inception in September 2003, and reads every issue carefully. At the business exchange meeting, she introduced in detail the ins and outs, key columns, and publication cycle of "Library News" from a third-party perspective, and made a very vivid advertisement for "Library News", which moved our editor-in-chief Lai Xuemei. Incessantly.

The establishment of "Library News" is an inevitable choice for the development of "Xinhua Bibliography News". As the only newspaper in the book industry with the function of collecting subscriptions, "Xinhua Bibliography" made outstanding contributions to publishing and distribution in the era of planned economy where publishing and distribution were not liberalized. With a new book coverage rate of more than 90%, it is responsible for China's available bibliography. It has played an irreplaceable role in purchasing books for Xinhua Bookstore, its stores and libraries, and it is still an indispensable tool for libraries at all levels and types across the country to purchase books.

With the liberalization of publishing and distribution, the subscription function of "Xinhua Bibliographic Newspaper" has been greatly weakened. In the library distribution market, libraries have also begun to implement bidding and procurement, and library distribution companies have emerged as the times require. Publishers and library distributors produce a large number of bibliographies every year and provide them to sales terminals. Most of the library distributors' bibliographies are pieced together based on the subscription catalogs of "Xinhua Bibliography News". These diverse bibliographies have brought competition to "Xinhua Bibliography News" and objectively brought great challenges to library procurement. trouble.

As the saying goes, competition is the driving force for progress. In the face of competition, "Xinhua Bibliographic News" did not wait and relied, but actively transformed. It was under this background that "Library News" came into being. On the basis of maintaining and strengthening the traditional subscription collection function, it is committed to creating an information platform for publishers, mid-tier publishers and libraries to communicate and exchange upstream, midstream and downstream. "Library News" and bibliographic subscription are two wings of each other. The service targets include all target customers in the library industry. The positioning is clear and the functions are outstanding. It enhances the brand of "Xinhua Bibliography News" and is definitely an innovative move close to the market.

Previously, the reporter visited the Shandong Provincial Library. Director Zhao Bingwu informed that the Shandong Provincial Library will celebrate its centenary on May 9, and they hope that the Library News will witness their glorious anniversary. time, it is our duty to do so.

Impression 4

Gao Jimin is an excellent partner

Gao Jimin, deputy editor-in-chief of Qingdao Publishing Group, can be said to be the best partner of this newspaper because of the business exchange meeting Held in Jinan, the Qingdao News Agency can be regarded as the only "foreign news agency", which shows that they attach great importance to the business exchange meeting and the cooperation with this newspaper.

Qingdao Press plays an important role among the publishing houses in Shandong. They have just completed the restructuring and upgraded to a group. They had just listed a few days before the business exchange meeting. Therefore, this newspaper's business exchange meeting was also the first industry event that Gao Jimin participated in after Qingdao News Group was upgraded to a group. His excitement is beyond words.

2009 is an important year for Qingdao Publishing House, and they are entering a new stage of development. The new situation, new tasks, new operating models and governance structures have posed new challenges to them, and also presented new opportunities.

Through the business exchange meeting, Gao Jimin deepened his understanding of this newspaper and expressed that he would comprehensively enhance our partnership with us. Shortly after learning about the business exchange meeting, "Xinhua Bibliography" would organize a national seminar on medical literature collection in Beijing, and he immediately expressed that they must participate.

What Mr. Gao said represents the voice of other publishing houses in Shandong Province.

Other publishing houses in Shandong Province participating in this business exchange meeting include Shandong People's Publishing House, Shandong Education Press, Shandong University Press, Shandong Fine Arts Publishing House, Qilu Book Publishing House, Shandong Pictorial Publishing House, Jinan Publishing houses and more than ten companies. A considerable number of teachers among the guests have been engaged in book distribution work for ten or twenty years. As a subscription tool, this newspaper has accumulated deep feelings along with the ups and downs of their book distribution work. Through this business exchange meeting, they were delighted to see the changes and transformation of this newspaper and put forward many valuable opinions.

Impression 5

The off-site guests have a huge impact

Pragmatically speaking, the platform for communication between museums, clubs and stores established by this newspaper has provided a good foundation for this business exchange He made great contributions to the successful convening of the meeting. Experts and scholars in the library field came forward to give their own opinions, which made the publishing house and Xinhua Bookstore look at us in a new light. In recent years, the library distribution market has become extremely prosperous and has almost become a life-saving straw for the book industry. In the eyes of publishing houses and Xinhua Bookstore, libraries are readers and God.

At this business exchange meeting, in addition to the two librarians Wang Yumei and Jiang Baoliang, five consultants from "Library News" also attended the meeting via video. They were from the China Library Journal Secretary-General Tang Gengsheng, Director of the Information Management Department of Peking University Wang Yuguang, Director of the Library of the Chinese Academy of Social Sciences Yang Peichao, Director of the Chinese Acquisition and Editorial Department of the National Library Gu Yue, and President of the National Federation of Small and Medium-sized Libraries Guo Bin. Since these consultants of this newspaper are all big names in the library field and are very influential, they have objectively evaluated the influence of this newspaper in the library field. This is of great benefit to publishing houses and Xinhua Bookstore who are eager to develop the library distribution market. It was quite touching, and the five guests who were not present at the conference played an important role.

The successful holding of this newspaper’s business exchange meeting in Shandong gave us a good start in expanding our business across the country, and also provided us with a relatively mature model. Publishing houses, Xinhua Bookstore and libraries, as the upper, middle and lower reaches of the book industry chain, have never truly formed effective interactions, exchanges and cooperation. In particular, publishing houses, Xinhua Bookstore and libraries have almost no contact with each other. It is definitely abnormal. Such an industrial chain will not be harmonious and healthy.

"Xinhua Bibliographic News" originated from Xinhua Bookstore. As an information intermediary between publishing houses and libraries, it shoulders the important task of transforming this abnormal industrial chain.

Information can only create value if it is effectively transmitted, as the saying goes. 11302