Taobao shop in other people's homes: 15, dried radishes are sold a day.

Taobao shop in other people's house: 15, dried radishes are sold a day

As the saying goes? Autumn radish race ginseng? Right now? Small ginseng? Good season for listing. And the little dried radish is also performing a wealth drama. Look at how other people's Taobao shops do it. 1

Chen Yiwu, who suffers from dwarfism, tried to sell Jieyang's best-selling dried radish online to supplement his life, but he didn't expect to win 15, yuan in last year's Double Eleven. Although he is only 57 cm tall, he is rewriting the new height of life value with the help of the power of the Internet.

In order to earn money for his father's treatment, he opened an online shop to sell dried radish and quickly earned 15, yuan

Every morning, a bowl of rice congee opened a new day for Chaoshan people. If drinking rice congee with dried radish is a living habit of Jieyang people, then this ugly dried radish is also changing a person's life.

Chen Yiwu, a native of Jinhe Town, Jiexi County, Jieyang City, Guangdong Province, is 37 years old. Because of dwarfism, he is less than 6cm tall and weighs only 3kg. His mother also suffers from dwarfism. She is less than 5 cm tall and can't take care of herself.

Chen Yiwu's father is the only breadwinner in the family, and just last year, he was diagnosed with femoral head necrosis by the hospital. Faced with the embarrassment of the family and the serious illness of his father, the burden of life fell heavily on Chen Yiwu's shoulders.

After thinking, Chen Yiwu opened a small shop with the help of relatives and friends. At that time, he saw that the dried radish sold in his hometown was very popular, and he wanted to try to sell it online himself.

Out of support and trust for Chen Yiwu, the local supplier in Jieyang allowed him to sell the goods first and then settle the payment.

at that time, rural Taobao had just begun. Many villagers always have a feeling of doubt and rejection because they don't understand e-commerce. Every day, Chen Yiwu drives his car door to door to help fellow villagers send and receive express delivery and do their ideological work.

What makes Chen Yiwu feel lucky most is that in 215, he participated in a free e-commerce training course specially held by Jieyang City to encourage and support rural youth to start businesses and get rich. In this class, how many rural Taobao people did Chen Yiwu meet? Master? . Did Chen Yiwu's online shop page pass by? Master? After the professional design, his dried radish stood out? The smell of hometown? Such a selling point. The sales volume of dried radish has finally changed from a few boxes sold every day to a dozen or even dozens of boxes.

When the sales of dried radish gradually increased, Chen Yiwu first thought of the lonely old people in the village. In Dutang Village where Chen Yiwu is located, five old people have become his designated helpers.

Chen Yiwu's deeds of doing both Taobao and public welfare have been recognized by more villagers, and the reputation and popularity of his online shop are growing. Soon, the sales revenue of the village amoy point he opened in Dutang Village, Jinhe Town was among the forefront of more than 11 village amoy points in Jiexi County, and Chen Yiwu also became an excellent partner of village amoy.

Chen Yiwu: On average, he earns three or four thousand yuan a month.

In double 11 in 215, Chen Yiwu earned 15, yuan by selling dried turnips, which was the largest order for village scouring in Jiexi County. In April 216, the first Alibaba Rural Taobao Annual Meeting was held in Hangzhou. There were two outstanding representatives of village Taobao partners in Jiexi County, and Chen Yiwu successfully stood on the podium.

It is Chen Yiwu's unchanging dream to sell dried radish in his hometown better. Although he is only 57 cm tall, he is rewriting the new height of life value with the help of the power of the Internet.

build an information-based demonstration town. residents strive to learn german and become cross-border e-commerce.

jiexi town, Jieyang city, Guangdong province, where Chen yiwu is located, is currently making every effort to build it? Internet+agriculture? Information demonstration town. In Jieyang city, it is estimated that by the end of 217, the traceability rate of key food varieties in the city will reach 9%. By the end of 22, a relatively complete agricultural information service system will be formed.

on August 29th, the rural Taobao Experience Hall in Jinhe Town, Jieyang City once again welcomed more than 2 new students. This training course was established in November 215. In that year, in order to cultivate more e-commerce entrepreneurs and e-commerce backbone talents, Jieyang Municipal Government issued the Implementation Plan for the Training Project of 1, E-commerce Talents.

Agricultural products in the town began to test water online here. Everyone hopes to sell the agricultural products in his hometown through the internet, just like Chen Yiwu sells dried radishes.

Lin Qunshu, training principal of rural Taobao Experience Hall in Jieyang City, Guangdong Province: There are always more than a dozen shops selling these dried radishes, with a sales volume of more than 1 million a year.

Lin Qunshu told the reporter of "Economic Half-hour" of CCTV Finance that since the establishment of their 3. Village Amoy Experience Hall, the Jinhe Agricultural Special Products Association of Jiexi County has also been registered and established here. After nearly a year's training, there are 74 new online stores in Jiexi County, with more than 3, people engaged? Internet plus? Work in related industries.

Although agricultural products such as dried turnips have been sold all over the country, they still have a greater desire to do cross-border e-commerce and sell agricultural products abroad.

At 8 o'clock this evening, the village Amoy Hall was brightly lit, and Lin Qunshu, who was in his fifties, sat beside the young people and began to learn German.

Just three months ago, when she flew from Germany to Guangdong for the first time and was invited to give a lecture, she didn't know there was a city like Jieyang.

Four years ago, Lv Rufang's tutor came to China as a translator and guide. Four years later, when Jieyang vigorously developed Internet+agriculture, Lu Rufang was recommended to Jieyang by her tutor and started a reading class in German evening school.

Many students who come to attend German evening classes are from the School of E-commerce Entrepreneurship of Jieyang Vocational and Technical College. Zhou Yi, who is a sophomore, has the loudest voice and the most standard pronunciation in her class. Lv Rufang often asks him to demonstrate.

Zhou Yi is a native of Jieyang. He applied for E-commerce Entrepreneurship College and studied German hard, hoping to sell his hometown agricultural products abroad one day.

Driven by the village amoy museum like Lin Qunshu, Jiexi County took the lead in becoming the county with more than 1 village amoy spots in Guangdong Province. Jinhe Town became the first township in the province to achieve full coverage of every village. In Jieyang, the e-commerce service system of famous and special agricultural products at city, county, town and village levels is being perfected.

The annual transaction volume is 16 million, and the government has invested 5 billion yuan to build an information optical network Jieyang

Nowadays, with the help of rural e-commerce platform, Jinhe Town of Jieyang City actively promotes the online sales of agricultural products such as pumpkins, bamboo shoots and peppers, and promotes them as a replicable model to all villages in the town and even the surrounding areas.

in this process, the secret of Jinhe Town is to introduce leading agricultural enterprises, connect local agricultural products resources, and connect the online sales platform of agricultural products with the offline trading center. Internet plus, one town, one product? From goals to results. These seemingly natural things, at the beginning, there were many difficulties.

In September, it's time to plant radishes. Zhang Shaobao, a large contractor, found Lin Yiqun, the head of the radish production enterprise, and discussed the matter of expanding 2 mu of cultivated land on the basis of the original 6 mu of land, because on average, one mu of land can earn at least several thousand pieces.

but five years ago, the land here was not as hot as it is now. At that time, Lin Yiqun, who grew vegetables, saw that Chaoshan had the habit of eating dried radish, so he contracted more than 1, mu of land and wanted to concentrate on planting radish. At that time, Chaoshan people who had a business mind would choose to do business, and there were almost no races in 7% of the land. Lin Yiqun's idea of taking root in agriculture was out of place at that time.

although a large area of land was abandoned, Lin yiqun chose to do agriculture just in time for Jieyang's encouragement? One town, one product? East wind. Jinhe Town is located in the southeast of Jiexi County. The town has 32, mu of cultivated land and 15, mu of low hills. Radish is planted at the end of September every year and harvested in December, so radish is positioned as the main product of Jinhe Town.

when Lin yiqun planted radishes, he adopted Korean varieties to increase the added value of production and processing. Each radish can grow to 1 kg after maturity, but the dried radishes made in the end are black and have poor appearance. After repeated attempts, Lin Yiqun finally mastered the secret of raw materials, that is, harvesting and processing began when each radish grew into three or four kilograms.

at 12 noon, no matter how busy, Lin Yiqun will go to the radish drying workshop to have a look. This is a very important production link, which is directly related to the color and taste of dried radish.

In order to make radish side dishes a common occurrence on the table, Lin Yiqun often cooks and studies how to cook dried radish. He tried to stir-fry eggs and rice with dried radish, and developed nine radishes with different tastes, such as garlic, olives, shrimps and mushrooms. Through such fine processing, the value of radish with less than 5 cents per catty in the field has doubled here.

Lin yiqun, head of dried radish production enterprise in Jieyang city, Guangdong province: If we retail for almost fifteen yuan.

in 215, Lin yiqun's dried radish sold 1 million sales through e-commerce marketing. And the whole Jieyang is like Jiexi County? One town, one product? In demonstration towns, 3 key rural cooperatives and 49 leading agricultural enterprises have emerged. A large number of agricultural enterprises, farmers' professional cooperatives and family farms have been electrocuted on the Internet, and launched agricultural products sales on Taobao, JD.COM and other websites, with an annual transaction volume of 16 million yuan.

Zheng Yuanlong, Director of Agricultural Bureau of Jieyang City, Guangdong Province: In 215, the per capita income of farmers reached 11,333 yuan, with an average annual increase of 12.8%. The ratio of urban-rural (resident) income decreased from 2.43:1 in 21 to 1.88:1 in 215, which greatly narrowed the income gap between urban and rural areas.

In June, 216, Jinhe Town, Jiexi County, which became a hit because of selling dried radish on the Internet, was selected as the first batch of 18 small town construction projects in internet plus, and also became the second one in the province. Internet+agriculture? One of the small towns.

In order to better coordinate the agricultural resources in Jiexi County, Zeng Zhirong, deputy head of the county, came to Xinnong Biotechnology Co., Ltd. next to the radish planting base early this morning to design how to make another project combining agriculture and tourism in internet plus with high-quality sugar persimmons and other agricultural products here.

these agricultural products have been sold online. Because it is next to the radish planting base and processing factory in Jinhe Town, Zeng Zhirong planned how to connect them in series to form a large scenic spot combining agriculture and tourism.

Zeng Zhirong, deputy head of Jiexi County, Jieyang City, Guangdong Province: Its future development volume must be far greater than the present scale of dried radish.

and in Jieyang, there is a more eye-catching development plan. Build a smart leisure farm with the 5-year-old mountain lake village as the core; Promote the integration of agriculture and tourism and the Internet of Things shepherd project in internet plus with the theme of new agricultural ecological mountainous areas; On the basis of radish planting and processing in Jinhe Town, we will continue to build an agricultural farming and sightseeing experience zone and an agricultural product processing experience zone. So as to promote the integration and development of the first and second industries with the tertiary industry, and strive to build? Internet+agriculture? The construction of small towns.

Yuan Wenjian, director of the Economic and Information Bureau of Jieyang City, Guangdong Province: In the next five years, we will invest about 5 billion yuan to strengthen our information infrastructure and strive to build this optical network city, which is full of Jieyang.

Half-hour observation: Good policies help farmers get rich

The biggest advantage of Internet e-commerce is that it can break through the restrictions of regions, venues and bodies, and greatly reduce the threshold and cost of innovation and entrepreneurship, which provides a new reference for narrowing the gap between urban and rural areas and comprehensively eliminating poverty in China. The little radish looks unremarkable, but it has become a treasure for farmers to get rich. A catty of radish costs a few cents, but after pickled into dried radish, its value can be doubled by rolling.

at present, the state has successively issued a series of policies to encourage e-commerce to go to the countryside and enter the village, and successively issued Guiding Opinions on Accelerating the Development of Rural E-commerce, Guiding Opinions on Supporting Agricultural Dominant Industries and Promoting Agricultural Industrialization, and In-depth Implementation? Internet plus circulation? Opinions on the Action Plan and other documents, emphasizing accelerating the development of rural e-commerce. Small radish can go out of Jieyang and go to the whole country through good policies. Other products also have opportunities, and other places also have opportunities. The key lies in people's vision and actions. ;