The Custom Culture of Shengli Oilfield

Shengli Oilfield is the second largest oilfield in China. More than 40 years have passed since 19641October 25th, when the Party Central Committee approved large-scale exploration and development. By the end of 2007, 4.725 billion tons of petroleum geological reserves had been proved, and 908 million tons of crude oil had been produced, accounting for about one-fifth of the national crude oil output after the founding of the People's Republic of China, which made an important contribution to the development of China's petroleum and petrochemical industry and national economic construction.

Shengli Oilfield has a very profound cultural accumulation in the development process of more than 40 years. At the beginning of the oil field battle, under the circumstance that China was heavily blocked internationally and the domestic economy had not recovered after three years of serious natural disasters, the workers who participated in the war carried forward the spirit of Daqing and the spirit of Iron Man, struggled hard, won one oil battle after another, and cultivated the entrepreneurial spirit with distinctive characteristics of the times. As early as the 1980s, the party committee of the oilfield summed up the "five spirits" of the winners, namely, the innovative spirit of being determined to reform and forge ahead, the enterprising spirit of consciously pressuring and bravely shouldering heavy burdens, the fighting spirit of rolling stones uphill and sailing against the current, the realistic spirit of bold exploration and practice, and the cooperative spirit of unity and unity.

Since 1990s, Shengli Oilfield has started a new period from hard struggle to comprehensive innovation. From the height of enterprise development strategy, on the basis of inheriting the fine traditions in the past, the oilfield party committee innovatively developed the oilfield enterprise culture which is adapted to the market economy, consistent with the modern enterprise system and inherited from the enterprise culture of Sinopec, and summarized and concentrated it, named it "victory culture". Its main contents include the spirit of victory in the new era of "from entrepreneurship to innovation, from victory to victory", the vision of "a hundred years of innovation and a hundred years of victory" and the concept of "building a harmonious oilfield and enjoying a better life". Taking the post responsibility system as the center, it embodies the unique production and operation management mode of Shengli Oilfield; China's first 1,000-ton jingtuo 1 1, Shengli Oilfield Science and Technology Exhibition Center, Gudong Haidi, Deeds Exhibition Hall, Guangnan Reservoir (Swan Lake Park) and other oilfield patriotic education bases and colorful mass cultural activities. At the same time, the subsystem culture of various industries and departments in the oilfield and the subsystem culture of subordinate units are studied and innovated, and a relatively complete victory culture system is constructed.

Constructing a scientific, complete, reasonable and progressive framework system is the basic requirement of corporate culture construction, which embodies the distinctive characteristics of corporate culture, determines the depth and breadth of corporate culture construction, and also determines the height and level that corporate culture construction can reach. The construction of victory culture system is also in line with the deployment of SASAC's Guiding Opinions on Strengthening the Corporate Culture Construction of Central Enterprises, which embodies the requirements of "three harmonies and unity".

The first is to realize the harmonious unity of corporate culture and corporate strategy. Corporate culture leads and serves corporate strategy. In 2006, after full argumentation, Shengli Oilfield put forward the same vision of "a century of innovation and a century of victory", with the specific idea of "realizing three goals in three stages". In the first stage, the annual output of crude oil remained above 27 million tons during the Eleventh Five-Year Plan period; In the second stage, the 60th anniversary of the establishment of Shengli Oilfield, "60 years of development, 6 billion proven" was realized, and oil and gas production was running at a high level. In the third stage, on the occasion of the establishment of Shengli Oilfield100th anniversary, we will realize "continuous innovation and create a century-long victory", continue to maintain the status of the national oilfield and create a century-long victory. As an important part of China Petrochemical's strategic goal of "striving to become a multinational energy and chemical company with strong international competitiveness", the vision of "centenary innovation and centenary victory" not only plans the long-term development goal of the oilfield, but also enriches the cultural connotation of victory; It not only depicts the bright development prospect of Shengli Oilfield, but also clarifies the fundamental task of Shengli culture construction.

The second is to realize the harmony and unity of enterprise development and employee development. The interests of enterprises and employees are consistent, and the progress of people and enterprises is the fundamental requirement of harmonious enterprises. In order to thoroughly implement the spirit of the 17th National Congress of the Communist Party of China, the Party Committee of the Bureau put forward the concept of "* * * to create a century-long victory, * * * to build a harmonious oilfield, and * * * to enjoy a better life". "* * * to create a century-long victory" is to guide cadres and workers to take Scientific Outlook on Development as the leader, take the contribution to the national energy demand as their own responsibility, consciously pressurize, innovate and create efficiency, constantly enhance the overall economic strength and development potential of the oilfield, and go all out to promote the sound and rapid development of the oilfield; "* * * Building a harmonious oilfield" means to strengthen the sense of social responsibility, create a harmonious internal and external environment, properly handle various interest relationships, fully mobilize all positive factors, and promote the construction of a harmonious oilfield; "* * * Enjoy a better life" means to adhere to the people-oriented principle, ensure the improvement of people's livelihood and let all employees benefit from the achievements of oilfield reform and development. * * * * Create a century-long victory, * * * Build a harmonious oilfield, * * * Enjoy a better life "* * * * * The concept of * * * * combines the long-term planning of the oilfield with the short-term goals, combines enterprise development with people's livelihood issues, and enhances the sense of identity and cohesion of employees. The oilfield pays attention to the construction of "family culture" at the grass-roots level, which embodies profound humanistic care.

The third is to realize the harmonious unity of corporate cultural advantages and competitive advantages. Shengli Oilfield transformed the achievements of corporate culture construction into brand value, vigorously strengthened brand building, implemented brand management strategy, organized and selected "Top Ten Science and Technology Brand Victory", "Top Ten Service Brand Victory" and "Top Ten Famous Products Victory", and promoted the winning brands by holding on-site experience exchange meetings. Advanced technologies such as Shengli directional well, PS sand control, downhole fracturing, "Shengli" gas generator, seismic data processing system of Geophysical Institute, offshore construction of petroleum construction, and road and bridge construction of Shengjian Group have exerted great power in oilfield production and external market, and service brands such as Shengda Supermarket, "Red Majia" and "Shengli Jinxiu Property" have won good reputation in oil cities, communities and property management markets such as Qingdao and Jinan. Shengli Oilfield has vigorously implemented the "going out" market strategy, and the number of foreign market teams has increased year by year. No matter where the market goes, Shengli employees always respect the local customs and cultural customs, carry out effective cultural exchanges and communication with different enterprises and large foreign companies, and rely on "unique technical advantages, unique ability to overcome difficulties and unique quality reputation" to play the voice of the winner, start the victory brand and establish a good image of Shengli Oilfield.

Any excellent culture with vitality is the result of innovation and development on the basis of inheritance. The fine tradition and style of petroleum and petrochemical industry have accumulated the deepest spiritual pursuit and code of conduct of several generations of oil people, and are heirlooms that cannot be lost at any time. Victory culture is developed on the basis of inheriting the excellent culture of the Chinese nation, the fine tradition of China petroleum and petrochemical industry, drawing lessons from the successful experience of well-known enterprises at home and abroad, and adapting to the requirements of the times and the development needs of enterprises themselves.

Corporate culture is first of all a kind of leadership culture, and it is the belief and pursuit of enterprise leaders with lofty aspirations. Corporate culture construction is a top-down process at first. A culture with high sense of identity and strong execution must be a benign interactive culture from top to bottom. In the process of research and construction, we need to stimulate and mobilize the enthusiasm of three aspects: first, leaders attach importance to it, make scientific decisions and vigorously advocate it. Business leaders have an important influence on the formation and development of corporate culture and play a key role. Party and government leaders in the oilfield vigorously advocated the promotion of victory culture, which played a leading role in creating a good atmosphere and maintaining the strong development of victory culture; The second is the design, organization and implementation of middle managers, and guide the implementation. Middle managers in oil fields, especially the functional departments of corporate culture construction, play a core role in the construction of victory culture. They transformed the thoughts and intentions of leaders into concrete operational plans, formulated long-term plans and annual plans, stipulated methods and steps, put forward implementation measures, and organized, integrated, coordinated and guided them, effectively improving the execution of victory culture. The third is the cognitive identity of employees, which is internalized in the heart and externalized in the line. Through intensive indoctrination, publicity and education, we will constantly enhance the cognitive recognition of the workers and staff on the victory culture, truly internalize it in our hearts and externalize it in our actions, mobilize and attract the broad masses of workers to consciously participate in various practical activities of victory culture construction, encourage grass-roots workers to exert their subjective initiative, and create distinctive grass-roots culture.

At the same time, do a good job of combining inside and outside, and give play to the role of experts and scholars. Shengli Oilfield has established extensive contacts with authoritative departments and institutions such as china enterprise confederation, China Corporate Culture Research Association and some well-known corporate culture experts, and promoted the research and construction of victory culture with the help of external brains and experts and scholars. In 2005, Shengli Oilfield and the Central Party School jointly formed a research group to compile the case of Shengli culture into the textbook Modern Enterprise Management of the State Party School, and the Central Party School Press published Inheritance and Innovation-A Study of Shengli Oilfield Enterprise Culture. From June 5438 to 10, 2006, victory culture entered the classroom of the Central Party School, which was widely praised and had a positive impact.

Practice has proved that strengthening the construction of victory culture has provided a strong spiritual impetus for the reform, development and stability of Shengli Oilfield, laid a similar ideological foundation and advanced concept guidance for the production, construction and management of the oilfield, and ensured the smooth progress of the production, operation and various work of the oilfield. In August, 2005, Shengli Oilfield was awarded the title of "National Enterprise Culture Demonstration Base" by china enterprise confederation and China Entrepreneurs Association, and a national enterprise culture on-site meeting was held in Shengli Oilfield. Leaders, experts and business representatives attending the meeting spoke highly of Shengli Oilfield, which "set a banner and set an example for the construction of corporate culture in China".