Great Wall Motors makes a little progress every day and renews its 21-character corporate culture

Bitauto News On November 16, Great Wall Motors released a new corporate culture in a "21-word press conference", with green and smart trends playing in the world, new core values, and integrity. Share Xin Chuang Chang and make a little progress every day.

For this cultural renewal, Great Wall Motors spent several months conducting extensive cultural research among internal employees, suppliers, dealers and other partners, and collected more than 20,000 suggestions. Carry out multiple rounds of in-depth discussions and create first-class knowledge through research. In the process, it can not only fully absorb the crystallization of collective wisdom, but also fundamentally integrate the new corporate culture into various business sectors including technology, products, user operations, etc., further deepening organizational and mechanism changes.

Comprehensive upgrade of user-centered corporate culture

With the information industry revolution, the relationship between automobile manufacturers and users has undergone subversive changes. User participation is no longer just in the sales process, but gradually extends to the entire industry chain such as production and research and development.

To this end, Great Wall Motors has proposed a new mission vision of "Entertaining the World with Green Intelligence", in which "green" means that it will adhere to the concept of low-carbon and environmental protection throughout the industry chain and insist on R&D and investment in green and clean energy. , and continue to contribute to protecting the green earth; "smart" means that it will vibrate at the same time as the era of technological innovation, with smart products as the core, create a full-scenario highly intelligent industrial ecosystem, and provide users with more convenience, more pleasure, and richer Smart travel experience; "Chao" means that we will have insight into the industrial wave, make the energy revolution, capture the trend of the times, and provide more personalized, intelligent, creative, and valuable products and services; "Play" means that in smart With the support of technology, the car is made more fun, and at the same time it gives the product cultural connotation, bringing together user groups with the same hobbies to play together and create an exclusive social life; "Hi World" means that it is committed to global development and allows Users around the world enjoy surprises and the ultimate experience in "Green Smart Trendy Play".

In the new core values ??of "Integrity, Integrity, Innovation, and Sharing", "Integrity" and "Trustworthiness" are the codes of conduct that Great Wall Motors has always adhered to since its establishment. In the future, Great Wall Motors will continue to uphold fairness. A fair, honest and self-disciplined style, always user-centered, honest and trustworthy, and compliant operations; "creation" and "change" are the internal driving forces for Great Wall Motors' upward development. Great Wall Motors will continue to adhere to precise investment, pursue industry leadership, and cultivate The rich soil for innovation constantly drives the company to forge ahead with a rock-solid belief of living to death; "*** sharing" is the first time that Great Wall Motors has included it in its core values. Under the guidance of this open and inclusive value, Great Wall Motors We will build a "forest model" sustainable and profitable ecosystem, incubate more diversified businesses, create the future and share the results with employees and the entire industry chain.

Since its establishment 30 years ago, Great Wall Motors has adhered to the corporate spirit of "making a little progress every day" and has developed from a remote automobile modification factory into a leading automobile enterprise in China. Facing the future, Great Wall Motor requires its employees to continue to uphold the spiritual culture of "making a little progress every day", be steady and pragmatic, down-to-earth, continue to innovate, strive for progress, and provide users with more sincere and humane products and services.

Build internally and externally, completely change from mechanism to culture

Wei Jianjun believes that the key to the transformation of automobile companies lies in the transformation of thinking concepts and organizational mechanisms. To this end, Great Wall Motor's transformation started from the ground up. It took four months to build a new user-centered organizational structure, and transformed products, technology, marketing and other fields into "user-centered".

When Great Wall Motors implements corporate transformation, it uses organizational mechanism changes as the hardware driving force and cultural changes as the soft driving force. By continuously accelerating the transformation of the hardware foundation and software culture, the internal atmosphere of Great Wall Motors is becoming more positive. Open and more dynamic direction change. This comprehensive renewal of corporate culture is a reflection of Great Wall Motor's determination to transform and is also the prelude to a new round of change.