How to do a good job in fruit distribution

With the popularization and rapid development of e-commerce, in order to make people eat fresh fruit more conveniently, some fruit companies have opened fruit delivery services in the same city, and fruit delivery websites have emerged. If you want to do a good job in fruit distribution in the same city, you can build an internet fruit shop and distribute it with fast runners. You should also pay attention to the selection of varieties, procurement, pricing and storage. Let's take a look at Bian Xiao. Fruit distribution scheme in the same city

Generally speaking, using social platforms and telephone to place orders is the main factor leading to inefficient distribution, and building an internet fruit shop is a common choice for the public. This fruit merchant will first choose a fast runner distribution management software that can access the platform, and then apply for an account to authorize the fast runner to take orders and send orders through the Internet. In this way, an internet fruit shop was built in a few simple steps.

Professional fruit merchants who use fast runners to assist the fruit sales business are full of tricks and routines. They not only distributed leaflets for publicity, but also used social software for publicity and sales. They also used some professional distribution management software similar to Aauto Quicker and combined with the Internet platform to start the Internet fruit business. Doing so not only saves marketing costs, but also makes your fruit business more and more prosperous.

So how to do fruit distribution?

First, how to choose varieties

There are many fruits in China, but there are really few good fruits, especially those that can meet the taste requirements of the rich. Of course, a few fruits are really beautiful, but because they are domestic fruits, the purchase threshold is relatively low, which leads to a large number of offline stores and even street shops, which are not suitable for distribution in the same city, or not suitable for distribution in the same city. Think about it, you can buy fruit all over the street. Why should I buy it all the way from you?

So, let's focus on imported fruits. This is definitely not worshipping foreign things, but a helpless move to play with fresh fruit distribution in the same city. Of course, imported fruits are not all high-quality fruits, and they may not all meet the requirements of "beauty". Imported fruits are highly standardized and generally divided into several grades. Of course, when we deliver fresh fruits in the same city, we must choose excellent grades. We hope that people will stop eating inferior fruits once they eat them. This is a bit exclusive, just like we are used to tall Apple phones and disdain other Android phones. And this is the kind of die-hard customers we want in business, and we must not let them chop and change.

Try to choose some fresh fruits that are easy to store and transport, such as Jia Pei kiwi fruit, avocado and cherry. Product categories are not necessarily large and complete, but small and beautiful, which can not only reduce the costs in all aspects, but also allow the platform to sell its own brand by selling featured products.

Second, how to buy

It is not easy to find such "beautiful" fruit. When people enter fruit, they usually think of local fruit wholesale markets, but in fact, most local fruit wholesale markets are not only poor in quality, but also expensive. So, where is the paradise of imported fruit? Jiangnan Wholesale Market, of course, because almost all imported fruits from China come from there. But the question is, how to purchase goods from a distance? Because the purchase from there is not wholesale, but a large number of boards and cabinets are loaded and shipped. This prevented small quantities of goods.

It would be best if you have a channel for someone to bring you some goods from the wholesale market in Jiangnan, Guangdong. For example, a large supermarket chain itself wants to buy fruit, and it can order it if it has channels. For example, several large WeChat merchants can also purchase goods jointly (many WeChat merchant alliances in Jiangsu, Zhejiang and Shanghai just purchase goods together and then share them). If it really doesn't work, you have to go to your local fruit wholesale market to find goods.

Third, how to price?

The price you do is low, and there are definitely many customers, but the question is why the price is lower than others? With so many competitors, as a novice, you have no strong supply chain, venture capital support and sales channels, that is, no sales. How can we achieve low prices? You know, the net profit of fresh fruit is very low now. If your price is lower than others, you will lose money. Can you do it?

What's more, you have to do distribution, and the cost of human transportation is set there. You can't start at a low price, only a dead end.

So we can only be small and beautiful, and make high prices. Our customer base should be targeted at the rich. Not afraid of expensive products, but afraid of poor products.

According to our experience, we are all from 68 yuan, and the design unit price is mostly between 200-500 yuan, at least above 100 yuan, which mainly depends on your distribution radius. Try to sell by the whole box, not by the catty.

Fourth, how to store

The goods are back, how to store them? Cold storage, fresh-keeping cabinet, of course. The most ideal way is to rent a cold storage in the local fruit wholesale market as the foothold of the goods; Then find several transit warehouses in the southeast and northwest of the city, and the warehouses should have fresh-keeping cabinets. In this way, when your fruit comes back from Guangzhou, it will enter your cold storage in the local fruit wholesale market; Then you distribute a small amount of fruit to your transit warehouse. In this way, as long as the buyer orders, you can distribute the goods from the nearest transit warehouse and send them out.

It is suggested to settle in an area at the beginning, starting with a network (warehouse). For example, in Chengdu, most rich people are in the south gate, so the outlets (warehouses) should be in the south gate. You can rent it on the first floor of a private house, which is convenient for getting on and off.

Verb (abbreviation for verb) mode of delivery

The early stage belongs to the verification stage or the personnel allocation of our own team, so that the service and experience can be controlled, and it is also a process of finding and solving problems.

You must do it yourself in the early stage, and the delivery is of course a battery car or a van. Usually it is booked in the morning and delivered in the afternoon. It is best to deliver it on the same day, preferably within 2 hours, and preferably within 1 hour.

One of the biggest benefits of hand-delivered goods is that you can understand customer needs, get familiar with each other, make friends, let customers take the initiative to share photos with you in the circle of friends, and recommend new customers for you.

Start from friends and relatives around you to form a team, and a distribution team of 2-3 people will do. Purchase in the morning, take orders, and arrange unified distribution in the afternoon, one area at a time, saving time and effort.

Six, after-sales skills

Because it is delivered in the same city, it is usually delivered within 2 hours and arrives within 30 minutes at the earliest, and it is basically face-to-face inspection. There is generally no quality problem, and the after-sales is almost zero. Once there is a quality problem, you should be brave enough to take responsibility. In a word, we should nip in the bud.

Seven, how to promote?

This is a problem that every entrepreneur will encounter. Generally, some venue fees will be given to the property to do activities in the community, or leaflets will be distributed in the most traditional way. In fact, it is difficult to establish a cooperative relationship with the property on this platform, and what the property finally sees is the income. No matter how to cooperate, it is really unrealistic for the property to help you massage the commission.

Another way of promotion is to cooperate with community convenience stores, and you can make posters and stick them in obvious positions in convenience stores. There are also some enterprises that do community terminals. They put their terminals in convenience stores, and then integrate some businesses and services to guide users' consumption, so entrepreneurs can try to cooperate with these terminal enterprises. Regular offline promotion is very important. Product display and face-to-face communication with users are the basis for establishing relations with users.

Eight, how to do the channel

Try to establish your own special channels, so as to have your own advantages in the competition.

Of course, you can also open a physical store if you have the strength.

On the basis of offline, online is to add a marketing channel. The online platform is mainly for the display, promotion and ordering of physical store products. The main thing is to maintain online content and make offline distribution. Physical stores are also experience stores. Do some publicity in the store, focusing on online operation.

Key prerequisites for project success:

(1) The team should have such talents, have several years of purchasing experience in the traditional fruit industry, know how to choose products, and find fine fruits (mainly imported fruits) with real quality advantages.

(2) Deliver the goods by yourself, establish a good relationship with customers, understand their needs, get familiar with each other, and let customers actively recommend publicity in your circle of friends.

(3) In the early circle of friends, you should have a group of rich friends (seed customers) to help you promote and help you, otherwise it will take too long to start from scratch.