What is the advertisement for Beijing South Railway Station?

All EMUs (CRH, China Railway High-speed Railway, China High-speed Railway, so as not to confuse the concepts of high-speed railway, express railway, EMU D, high-speed railway G, intercity C, etc. ) is called high-speed rail here. Under China 18 Railway Bureau, there are only two kinds of high-speed trains: 8 cars and 16 cars.

2. Grouped high-speed rail advertisements are usually sold in groups of 8 sections, which is called single grouping; The 16 part is called large grouping.

Compared with aviation, the most obvious advantage of high-speed rail is that it can communicate freely, which provides a direct choice for business travel within 1000 km.

4. High-speed rail advertising forms include pillow towels, table stickers, posters, luggage rack stickers, door stickers, televisions, exterior body advertisements, train titles and brand trains.

5. Headpillow towel advertisement, also known as the first movie advertisement, is the media form with the highest arrival rate on the high-speed rail, reaching 94.4%. It's hard to imagine someone walking standing without looking at the pillow towel.

6. Temporary arrangement? Under the same railway bureau, there may be temporary scheduling of train lines, that is to say, in the case of tight transportation capacity, cars originally bound for Hangzhou from Shanghai may be transferred from Shanghai to Beijing. When the train leaves, the advertising media on the train will also go with the train, except the pillow towel. Because the headrest towel is easy to disassemble, advertisers can require that the headrest towel they put in is only fixed on a certain line and not distributed with the car. Of course, if advertisers want to expand the coverage of advertisements, the construction department of advertising companies had better not require fixed lines.

7. Surface stickers are divided into back surface stickers and front surface stickers. Unless otherwise specified, the "surface sticker" mentioned by general advertisers refers to the surface sticker on the back. First of all, because the conductor will put away all the small tables before getting on the bus, people will see the back when they get on the bus. Second, because the advertising area on the back is larger than that on the front, only small stickers of 10x250px can be made on the front. However, advertisers are free to show the shape of the front sticker. The milk tea advertisement is made into a cup of milk tea, and the car enterprise advertisement is made into a car. ...

8. QR code If you want to put a QR code in the advertising screen to guide passengers to interact, it is recommended that advertisers put a table sticker, because the table sticker has the highest scanning rate in car advertisements, followed by pillows. But because the pillow towel is printed on the cloth, the accuracy will be slightly lower than that of the table sticker.

9. There is a row of second-class seats with five seats on the back table. An advertiser can make five different pictures to form a series of advertisements. Unfortunately, the table tag is only provided in the second-class seat. Considering the unity of facilities and passengers' experience, it is not allowed to place the table tag in other cabins. What is even more frightening is that there are no headscarves in the business class, only posters and luggage rack advertisements. Don't guess what the railway bureau thinks ~, you won't understand it if you guess ~ ~

10. Posters are also called billboards, and each car has only 1-2, so the price is also the most favorable in the high-speed rail vehicle media. Poster advertising is usually used by brands to cover communication, and putting 200-500 cars at a time can achieve the maximum advertising effect.

1 1. TV According to the cockpit of high-speed trains, each car has 8- 10 TVs, and advertisers can buy out all high-speed trains under a railway bureau at one time. For example, Guangzhou Railway basically covers the whole area from Hunan to Guangdong to Hainan with its 2 13 high-speed train.

12. The external advertisement of high-speed rail body is the most rigorous media form, and it is not the advertisement content that is audited, but the enterprise. Non-first-line brands cannot launch this form.

13. The concept of train title and brand train is easily confused: the concept of train title refers to the combination of three media: external door sticker +LED+ train broadcast; Brand train is a combination of all in-vehicle media, but advertisers are allowed to cut off several media with limited budget, but the effect of all-round bombing is slightly worse.

14. Among all railway bureaus, the management of Shanghai Railway Bureau is the most standardized, and it is more friendly to both trains and advertisements. For example, on the train, advertisers are allowed to carry out additional advertising activities, such as distributing small gifts, scanning codes and selling goods.

15. It takes 10- 15 natural days to launch the high-speed rail advertisement. If you want to launch it on a fixed date, you must reserve enough time, especially on the eve of the Spring Festival.