Jewelry store activity planning scheme

In order to ensure a high starting point, high quality and high level of work, it is usually necessary to prepare a plan in advance. The contents of the plan are mostly work from superiors to subordinates or involving a large area, which is generally distributed in the form of "file header". So have you understood the plan? The following is the jewelry store activity planning scheme I have compiled for you. Welcome to share. Jewelry store activity planning plan 1

1. Activity theme

"Heart-to-heart Star Wish" makes a sincere wish with a romantic star, and continues the fate of his or her past life.

second, the purpose of the activity

1. The ultimate goal: to increase product sales;

2. Direct purpose: to improve brand awareness and reputation through activities;

III. Event time

January 23rd-February 2th

IV. Event location

Selling points of XX Jewelry in North China

V. Organizer

XX Jewelry Co., Ltd.

VI. Event details

Divided into three parts

1. Dedicated to *.

2. Dedicated to lovers who can't spend 2.14 Valentine's Day;

3. Dedicated to single aristocrats.

The details are as follows:

1. Dedicated to lovers who can * * * spend 2.14 Valentine's Day

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share the deep language with him (her), and share with him (her) * * this life.

heartfelt recommendation: "heart-to-heart"

2. Dedicated to lovers who can't * * * spend Valentine's Day on February 14

There are you and him (her), constant true feelings and eternal expectations, just because love is in our hearts. Give it to him, give you a blessing, it will come true, because it is the embodiment of love.

Love recommendation: "Heart Sea"

3.

Dishes for single aristocrats in pairs, let's temporarily put down the burden and have an appointment with the meteor, believing that it will fly to the place where our dreams come true with our wishes.

Love recommendation: "Angel's Kiss" jewelry store activity planning plan 2

1. Activity time:

2xxx-2xxx

2. Activity theme:

XX jewelry "cash cow" gives 1% gifts

3. Activity purpose:

IV. Activity form:

1. Theme activity:

Customers who buy any XX diamond ornaments in XX jewelry national franchise stores/counters can participate in the "cash cow" activity:

Shake the cash cow (dressed up) at the door of XX jewelry store or next to the counter, and you can shake the lucky numbers from the tree (stick 1 lucky numbers with adhesive tape).

the exchange rules are as follows:

the exchange gift bag from 1 to 18

the exchange pillow for XX jewelry from 19 to 68

the exchange calendar for XX jewelry from 69 to 1

2. Publicity:

(1) Before the event (about December 24th) and during the event (January 15th).

(2) Before the event, print the activity leaflets and distribute them in front of the store (or in the crowd gathering area and community if possible) to expand the influence and publicity of the event.

(3) Make posters of activities in front of the store, and arrange consultants for consultation activities at the counter (if conditions permit, a consultation telephone can be set up).

(4) store-front POP: X-display publicity activities, and at the same time increase the atmosphere of hot stores.

v. activity budget

1. "Li Bao" cost: 5 yuan X18=9 yuan;

2. pillow: 3 yuan X49=147 yuan; Calendar: 3 yuan X31=93 yuan;

3. X-stand: 65 yuan/each X2=13 yuan, painted poster: 12 yuan;

4. Publicity page (DM): .5 yuan/Zhang X1 copies =5 yuan;

5. The advertising expenses are about 5, yuan;

6. Total: 95 yuan. Jewelry store activity planning plan 3

1. Activity time:

October 1-October 7, lasting for one week.

Second, the purpose of the activity:

National Day is a peak season for marriage, so October will be the peak of gold jewelry sales! In a harvest season, combined with the latest series of "Love in Flowers" launched by our company, implementing different degrees of preferential treatment for the target consumer groups will certainly promote sales and improve the brand image!

III. Activity content:

Activity scheme I

Launching the "Mingmen Jewelry Cup" Blessing SMS Grand Prix

Activity content: Co-organizing this activity with China Unicom or the Mobile Customer Department. SMS requirements: Blessing content should be lively, humorous, catchy and easy to spread. It is best to embed the words "Famous Jewelry" in the greeting!

Awards:

1 first prize, and a noble diamond ring with a prize value of 3, yuan.

2 second prizes, one piece of 1 yuan famous jewelry.

3 third prizes, one piece of 6 yuan famous jewelry.

all winners will be given a free cleaning card and a discount card.

Unicom or the mobile client department is responsible for the release of news, the collection, collation and award of short messages.

activity plan 2

Beautiful life, lasting forever

Activity content:

1. Linkage promotion activities with wedding photography, sharing resources with one or more well-known local wedding photography buildings, joint promotion activities, placing advertising materials and promotional materials of "Mingmen Jewelry" in the photo studio, and promising anyone who shoots wedding photo albums in the photo studio that cooperates with Mingmen Jewelry. (The specific discount is determined by each franchisee.)

2. On the contrary, anyone who buys over 9999 yuan in a famous jewelry store can enjoy a discount in the cooperative photo studio. (The franchisee who has the operability of this scheme will negotiate with the local photo studio)

Activity Scheme III

Listening to love and talking on the phone

Activity content: Loving someone is when you dial the phone and suddenly don't know what to say. Originally, I just want to listen to her (his) familiar voice. At this moment, is the person you love with you? Want to call her (him)? Tell the eternal love password in your heart! Let you have an endless love phone porridge!

Anyone who comes to our store to spend 1999 yuan on lovers' ring during the activity will be given a mobile phone recharge card, 1 yuan. Jewelry store activity planning plan 4

1. Activity purpose

Under the impact of XX party on jewelry industry, we should promote it by increasing services. The price war of jewelry company's holiday promotion is dominated by discount, which ignores the construction and maintenance of brand. On the occasion of the May Day holiday, we should take this small holiday as an opportunity to strengthen the awareness of service and increase the selling points of products in addition to promotional activities.

second, the target

focus on superior forces, focus on breakthroughs, and choose key markets for holiday marketing.

1. target audience: fashion groups aged 18-35 who are pursuing perfection and individuality and have consumption power.

2. The main target of the activity: young women who pay attention to craftsmanship, fashion, brand and jewelry.

III. Theme of the event

XX "Five Guarantees and One Pursuit" Great Feedback.

focus on promoting and launching the company's after-sales service. Summarized as five guarantee services: quality, purity, weight, maintenance and cleaning, one pursuit: to create a brand-new beauty for every customer! After determining the theme, it is necessary to "pull the tiger skin as a banner" as artistically as possible, dilute the commercial purpose of the promotion, and make the activity closer to consumers and more impress them. After May Day, the whole country has basically entered a hot summer day, which can mainly promote cool and refreshing products.

IV. Activity Mode

Lottery mode A. It can be held at each sales outlet: any customer who buys XX jewelry during the activity:

The amount of each piece is 2-4 yuan: get a lucky draw or directly receive a commemorative prize (the prize is a pair of plain silver earrings, worth about 5 yuan).

if the single item amount is 4-6 yuan, you can win 2 lucky draws or directly receive a third prize (a plain silver necklace, worth about 8 yuan).

if the single item amount is 6-8 yuan, you can win 3 lucky draws or directly receive a second prize (a plain silver pendant, worth about 15 yuan).

if the single item amount is more than 8 yuan, you will get 4 lucky draw opportunities, or you will directly receive a first prize (the prize is a bracelet, worth about 2 yuan).

prize setting (with 4 grades): first, second, third and third prizes and commemorative prizes. The specific content remains to be discussed.

1. lucky draw method b. May Day lucky flop:

2. Lucky to be overjoyed and winning the flop: X month X day-X month X day.

3. Details of the event: Every customer gets a flop when the spending amount of XX is over 4 yuan (including 4 yuan), and those above 6 yuan (including 6 yuan) get two flop opportunities. Customers who win the flop can open the billboard set in the showcase at will and win the prize according to what is written on the sign.

4. Prize setting:

(1) The prize is a bracelet, worth about 2 yuan, and three models are available for customers to choose from.

(2) The prize is a plain silver pendant, worth about 15 yuan. Provide three models for customers to choose from.

(3) The prize is a plain silver necklace, worth about 8 yuan, and customers can choose from three models.

(4) The prize is a plain silver earring, worth about 5 yuan, and three models are provided for customers to choose from.

5. Value-added services that franchisees can choose: free jewelry consultation and appraisal.

according to the local actual situation, local dealers can publish the information of free jewelry appraisal by appointment. Jewelry appraisers are invited by Yinling Shishang Headquarters to provide free jewelry consultation and appraisal for consumers and jewelry lovers.

6. XX "Five Guarantees and One Pursuit" big feedback contest.

while promoting sales, Yinlingshi interacts with customers. First, it is used to improve the corporate image and to hit the sales peak. The content of the May Day jewelry promotion competition:

Dealers around the country can choose some unsalable models to quiz according to the actual sales situation. Consumers can personally go to the jewelry counter to see the price of the physical quiz. If the error between the guessing price and the original bid price is within 3 yuan, not only can you get a jewelry, but you will also get special discounts for other goods. Focus on promoting and launching the company's after-sales service.

V. Pre-preparation

1. Personnel arrangement: "Everyone has something to do and everything is in charge", with no gaps or intersections. Before the activity, train all business personnel, unify their thinking and caliber, and clarify the purpose, significance, object and focus of the activity.

2. Showcase image: Display props such as POP, X-frame and Yi Labao of on-site goods: it can fully display product personality and highlight the service of "five guarantees and one pursuit"; Franchisees can arrange according to their own display cabinets, such as garlands, balloons, flags and other props, giving people a feeling of spirituality and vitality.

3. stocking: determine the types of new products, promotional products and traditional products, and prepare sufficient supply. Make a stock list and count it according to the list; Then refer to the daily sales data and supplement it in time. Jewelry store activity planning article 5

1. Opening promotion

1. Buy diamond ornaments for 1 yuan and get a big cash rebate

Activity time: X-X-X

Activity content:

During the activity, customers who buy diamond ornaments all over 1 yuan can participate in the "Buy jewelry for 1 yuan and get a big cash rebate" lucky draw with a small ticket, and the number of lucky draws is counted as over 1, yuan. The lottery will be held on the spot, that is, it will be redeemed immediately, and 1% will win the prize. Awards are set as follows:

First prize, cash back to 1 yuan.

second prize, cash back to 3 yuan.

One free meal coupon with the face value of XX fried chicken restaurant or XX coffee chain store in 5 yuan will be given to the participants.

2, the old jewelry for a new look, yellow platinum for beautiful diamonds.

activity time: x month x day-x month x day.

activity content: old gold, thousand gold, old platinum pt9, pt95 and pt99 are exchanged for diamond ornaments.

Free processing fee +XXX fried chicken restaurant or XX coffee chain-a free meal roll in 5 yuan.

3. Gifts are given to members and good things are shared with you.

activity time: x month x day-x month x day.

Activity content:

Anyone who has accumulated more than 5, yuan as a member of XX Gold Store can get a mobile phone recharge card with the face value of 1 yuan from the counter of XX Gold Store in XX Square.

4. 688

It is not a dream to own diamonds when they enter ordinary people's homes. You can buy one diamond ornament for only 688 yuan, and each person is limited to one. The quantity is limited, only 3 diamonds are sold out.

5. Tailor-made' true personality' carats.

I have my own personality, tailor-made, my favorite style, my favorite diamond, my own hand, my own taste, my own special day … everything is my own. Ten-day delivery (can it be done? )

My true personality, perfect embodiment and elegant taste are all in diamonds

II. Promotion strategy of the event

1. Make banner propaganda in the building of XX Plaza three days before the opening, with ten items, the contents are as follows: