Dove chocolate and Dove shampoo are the same English word, so what does it mean?

Dove chocolate and Dove shampoo are the same English word, but they have different symbolic meanings. Dove consists of several acronyms, and Dove is taken from the original meaning of the word.

As we all know, Dove Chocolate takes a romantic route and focuses on young couples, so its name means "Do you love me" to deepen the theme of love, which is most obvious when it enters the Chinese mainland market. What impressed me the most was the advertisement in G.E.M., and "Enjoy Silk Slippery" became the classic slogan of Dove.

Dove with the same name and surname is a detergent brand. From its brand logo, we can see the meaning of this name, which symbolizes peace and friendship. Dove is one of Unilever's brands, which originated from France, but because it is a "rising star", its sales and reputation in China's local market are slightly lower than Qingyang and Pan Ting.

Although they have the same name, they belong to different categories, so they have been living in peace for many years without trademark disputes.

In fact, this name is just a code name. Due to the cultural differences, when the brand goes international and enters the China market, it needs to be easy for the target customers to understand, and the brand name will be optimized through transliteration.

Just like Coca-Cola, when it was first introduced to China, it was called "chewing wax". It doesn't sound like a fast-moving product, but it sounds like a hardware product, so its sales volume is very low and no one cares. Later, it launched a name-seeking campaign in China, and it sold well all the way.

Therefore, Dove and Dove, as the leaders of FMCG brands, need a catchy and easy-to-understand name if they want to maintain sales and open up the market.