Design skills of wall advertising words

Design skills of wall advertising words

Wall advertising words are an important part of outdoor wall advertising. Important advertising words can directly convey advertising information, which is easy to understand and spread. Here are some design skills of wall advertising words. Welcome to read!

One of the design skills of characters in wall advertisements is to give priority to characters.

More than 70% of wall advertisements are in the form of pure text, and a small number are combined with pictures and texts. Most of the pictures use corporate or product logos. Take "Haier" household appliances and "Shell" agricultural machinery lubricants as examples, that is, put the logos of Haier Brothers and Shell in a prominent position, and then form a wall advertisement with short words to convey their respective product information. The tone of advertising language is generally declarative, simply telling the characteristics of a product. For example, the slogan of "Qianjiang" motorcycle "wear-resisting means saving money" is simple and clear, which tells the characteristics of the product and caters to the practical and economic psychology of local audiences. However, limited by the creative level, local education level and consumer psychology, there are also a lot of vulgar and empty defects in wall advertisements, which need to be strengthened and rectified.

Second, the color is single.

Color has a strong expressive force, which is an important prerequisite to make advertisements have visual impact and artistic appeal. It has the power of sound and is an important means for advertising to quickly win the attention of the audience. However, at present, many wall advertisements are too single in color application, and blue characters on white background or white characters on blue background account for the vast majority, which is easy to cause visual fatigue and cannot arouse the interest of the audience. Elevator advertisements, or the use of chaotic colors, ignore the visual laws, make people see things in a blur or fidgety, which greatly damages the communication effect.

Third, the production is simple.

Although wall advertising as an independent media form has existed objectively, the operation of the industry is still quite backward. It is still very common for advertisers to carry paint buckets and smear billboards around to complete wall advertisements. A considerable number of wall advertisements are still in a state of shoddy and low level, such as fading, irregular fonts, untidy walls, and even typos and illegal advertisements. Many wall advertisements are painted on collapsed and damaged farmhouses or even messy pigsty, which not only damages the image of enterprises and brands, but also gives people the feeling of inferior product quality, which destroys the local natural and human environment to some extent and causes visual pollution.

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