Supermarket marketing copy

Copywriting of supermarket marketing in 221

With the rapid development of online and virtual socialization, everyone knows some classic copywriting, which is used to share happiness and vent sadness. Still struggling to find a good copy? The following is my carefully compiled copy of supermarket marketing in 221, which is for reference only. Welcome to read it.

supermarket marketing copy1

The purpose of the activity is to cultivate loyal customers, improve customer loyalty, increase store sales, and at the same time increase the strength of enterprises and parents, and establish a good corporate image.

activity theme: good neighbors and good partners

activity time:

activity arrangement:

a. "We'll help you deliver the oil, salt, rice, soy sauce and vinegar tea to your home" (see Attachment 1)

b. "The most loyal guest" (see Attachment 2)

c. "The most satisfying gift". During the activity, KT boards were used in various stores to make the advertising slogan "We will help you deliver the oil, salt, rice, soy sauce and vinegar tea to your home", which mainly played a role in deepening and consolidating.

suggestion: a customer service department should be set up in each supermarket store; The customer service center is mainly composed of loss-proof members. If any customer needs help, he can directly request it from the customer service center. (It is required to be no more than 1km away from our supermarket)

Attachment 2: "The most satisfactory gift" activity "The most satisfactory gift" activity focuses on customers' accumulated shopping. As long as customers shop a certain amount during the activity, our supermarket will send out a warm family daily necessities.

requirements: customers who meet the following criteria can get gifts in our supermarket by filling in their names, contact numbers and home addresses (mailing addresses) on the "most loyal customers" form. After the event, each store must submit the "most loyal customers" form to the operation department.

during the activity period (March 22nd, 2xx-April 2th, 2xx), those who have accumulated 12 yuan every week will be given a bag of refined iodized salt, those who have accumulated 28 yuan every two weeks will be given a bag of Tide washing powder, those who have accumulated 38 yuan every three weeks will be given a bottle of soy sauce, and those who have accumulated 58 yuan for one month will get a bottle of 2ml Rejoice shampoo. And it is the "most loyal customer" of Century Hailian Supermarket.

through this activity, we can not only get the promotion effect, but also conduct a thorough investigation on the loyal customers in our supermarket. With this customer survey report, we can communicate with customers for a long time (for example, calling customers to greet holidays during the Spring Festival and festivals or making warm cards from time to time and sending them to customers), which can stabilize customers' loyalty to supermarkets and cultivate a large number of stable consumers, which can not only improve the visibility of enterprises, but also have a great impact on the development of supermarkets.

Gift redemption date:

Week 1: March 29th

Week 2: April 6th

Week 3: April 12th

Week 4: April 2th. For details, please see the storefront poster

Attachment 3: The "Most Loyal Customers" activity will cultivate the most loyal customers, and customers must be made to trust our supermarket. The main purpose of using the "most loyal customer card" is to catch the customers' return rate, and to cultivate a group of stable consumers. Those who have accumulated a lot of shopping in 5 yuan this month plus 5 yuan can get a bottle of 2ml Rejoice Shampoo and become the most loyal customers in our supermarket, and get a "most loyal customer" card. The most loyal customers will attend the theme PARTY of "Loyal Customer Association" on April 27th, 2xx. We will listen to your valuable opinions and suggestions in order to provide you with better service. We will draw a lottery on the spot (from which 5 customers will be awarded gifts worth about 1 yuan). Wonderful gifts (all loyal customers who participate in the association will get gifts worth about 2 yuan)

Budget:

1. "Good neighbors, "Good Partner" activity newsletter is 3X.12=36 yuan

2. Nine stores of refined iodized salt have 5 packages: 5 x .83 = 415 yuan

3. Nine stores with soy sauce have 5 bottles: 5 x 4.1 = 25 yuan

4. Tide washing powder 9. 2ML soft shampoo in 9 stores: 2 bottles: 2× (12.3-5) = 1,46 yuan, total: 13,56 yuan x1/2 = 6,78 yuan (note: 1/2 of the above gifts are planned to be sponsored by suppliers and 1/2 purchased by themselves 1/2)

6. Loyal customer prize: 5 yuan

. Supermarket Marketing Copywriting 2

1. Promotion time

—2xx X X X X X X X X X X X X X

* * Seven days (X X-X Eve)

2. Theme of the event

Welcome to the New Year with half price

3. Activity content

.

1. Half-price refund for one day out of 7 days: that is, one day out of 7 days will be randomly selected, and 5% of the shopping receipts will be returned to all customers who shop that day, and they will be returned by spending coupons.

2. The maximum refund amount of a single shopping receipt is no more than 5, yuan.

3. X month X is notarized on the spot, and one of the seven days is randomly selected, or it is determined by the mall (the day with the lowest turnover can be selected).

4. From the day of X to the day of X, you can get 5% of the shopping vouchers on the spot with the shopping receipts drawn from China and Japan.

5. The shopping voucher must be spent before X, and it will be invalid after the expiration.

6. Except for household appliances, telecommunications and other commodities (clearly stated in the mall poster).

feasibility: one day out of seven days will be returned 1%, which is equivalent to 8.6% discount of the whole audience; 5% return, equivalent to 9.3 fold of the audience. Plus the use of consumer coupons for re-consumption, so in fact the actual cost is very low.

(2) Auxiliary activities

1. Men's and women's clothes are on sale.

2. Children's shopping malls deliver books.

3. Promotional activities of the factory.

(3) Promotion of activities

1. Newspaper advertisements.

2. Radio advertisements.

3. On-site banner.

4. On-site lanterns.

expense budget (omitted) supermarket marketing copy 3

1. Duration

From 2xx to 2xx, the duration is x days.

2. Objectives

1. Grasp the shopping climax, promote Harbin beer products, and assist dealers in clearing inventory.

2. Increase sales and market share.

3. Insist on customer-centeredness, adhere to the service tenet that customers are God, ensure product quality, actively promote xx beer, enhance the company's popularity and establish a brand image.

III. Activity theme

xx beer makes you happy

IV. Target products

xx beer, xxx beer, xx beer, xx beer.

V. Contents of the plan

1. Grasp the shopping tide of Christmas, New Year's Day and wedding honeymoon period, attract consumers' interest, and guide the purchase of xx series beer products to achieve the promotion effect.

2. New Year's big discount: every time you listen to xx, the original price is 2.7 yuan, and the current price is 1.98 yuan; xx33ml； Original price 4.3 yuan, current price 3.2 yuan; xx6ml； Original price 6.8 yuan, current price 5.5 yuan; 6ml； The original price is 4.3 yuan and the current price is 3.5 yuan, and it is bundled.

3. Happy and lucky delivery: the wheel of fortune keeps turning, and gifts are delivered again and again.

All customers who buy xx beer above 68 yuan will have a lucky draw, and they can get the gifts on the X display stand, and win 1% prizes.

Note: The prizes include Santa Claus toys, water cups with the words Harbin Beer printed on them, umbrellas, various trinkets and so on.

VI. Planned target

Middle-aged people

VII. Planned target

Daily sales: 5 pieces of XX 33ml, 1.98 * 24 * 5 = 2,376 yuan.

xxx33ml2 pieces, 3.2*24*2=1536 yuan.

1 pieces of xx 6ml, 5.5*12*1=66 yuan.

15 pieces of xx 6ml, 3.5*12*15=63 yuan.

total: 522 yuan.

VIII. Promotion Place

xx Store Supermarket Store

IX. Store Decoration

1. Post promotional posters at the entrance of the supermarket with the theme of "Harbin Beer makes you happy" and set up a lottery booth.

2. Set up a promotion booth in the supermarket and set up road signs to guide customers to the specific location of Harbin beer promotion activities.

3. Huge: each branch is made according to the actual size of the property, and the content is the information of Christmas theme promotion activities and Harbin beer discounts.

4. Exhibition board: It mainly announces all the contents of the promotional activities with various themes, conveys the information of the activities and attracts customers.

5. Window glass: Design and make Christmas-themed window advertisements to increase the festive atmosphere.

X. Advertising

1. Product types: posters and leaflets.

2. notification method: distribute leaflets in residential areas one week in advance and post activity advertisements in the store.

Xi. Operation Plan

The activity preparation schedule is as follows:

1. Design and procurement of advertising materials: The design cycle of advertising products is 2 days, and it will be submitted to the project manager for approval. The procurement production cycle is 3 days, and it shall be submitted to the project manager before X month.

2. The gift making cycle is 5 days, and the samples will be submitted to the project manager for approval, and the promotion activities will be submitted before X month.

3. Confirm that the promotion supermarket will present the promotion policy to the store in writing, and make an appraisal agreement on stocking, pricing, venue provision, layout of promotional products, number of promotional personnel from the factory, promotion area, etc., and obtain the approval procedures from the on-site promotional personnel, which will be completed by the project manager before X.

4. Negotiate with the store about the supply, and make sure that the store has sufficient and complete goods before the promotion date, which will be completed by the business representative xx and the project manager on X-X-X.

5. Re-confirm the promotion cooperation with the store, negotiate with the store with the signed promotion agreement, and re-confirm that the business representative xx and the project manager have completed it from X to X..

6. Promoter recruitment activities: recruiting X experienced promoters (with local ID cards, health certificates and guarantors), and conducting on-the-job training according to the promotion training guidelines, from X days to X days. Recruitment 9: 2-9: 28, training x months x days. The promotion supervisor is responsible.

7. Before the promotion begins, the well-publicized goods and products in the store meet the set requirements. In the promotion plan, detailed provisions are made on the stocking, display, pricing and stacking of the promotion site (it is best to have a simulation map on the spot). The day before the promotion, all the products are required to be in place. X month, X month, X day, and the industry represents all the staff and project manager of the xx promotion activity group.

8. Confirm that the preparatory work has been fully implemented and all the contents of the promotion have been reached with the store and confirmed; The materials are complete; The supply, display, publicity and price of products in the promotion shop meet the requirements; Promoters are qualified in pre-job training, and they are project managers and sales managers from X month to X month.

9. Arrange the promotion staff to enter the site to start the promotion: On the first day of promotion, all the staff of the promotion and promotion activity group will be present, and the project manager will follow up all day to correct the deviation in time, and the sales manager will review the promotion effect on the same day.

12. planned effect

1. customers' purchases have increased significantly, which has increased sales and market share.

2. The popularity of the product has been improved.

3. Establish brand image. Supermarket marketing copy 4

Before making the plan, we can divide the people who come to shop into three categories according to the purpose of shopping:

The first category: ordinary people's families make large purchases to reserve new year's goods.

the peak consumption starts from x month x to x month X .. The general consumption amount ranges from 5, 1 or 2, and the commodities purchased are mainly rice, oil, salt and special new year's goods, so we must make great efforts in purchasing some relatively affordable livelihood goods or special new year's goods for this group of people, so that these can be used as the main products in the publicity link to attract customers to buy. The planning scheme can start with increasing the unit price of customers and operate in units of 1, so as to achieve the purpose of increasing sales. Of course, in order to highlight the festive atmosphere of the Spring Festival, activities can be fun and participatory to leave a deep impression on customers.

category ii: tobacco, alcohol and non-staple food gifts prepared by ordinary families for visiting relatives and friends.

the consumption peak should be before x month X .. Because visiting relatives and friends usually bring at least two kinds of gifts, we can consider the plan of bundling, but according to past experience, the goods to be bundled must be best-selling products and must make customers feel affordable, such as ham sausage+milk+instant noodles+barrel oil =? Money, or milk+barrel oil =? Money, etc., can be set as two sets, three sets, four sets, etc., either in the form of price concessions or in the form of physical purchases. In order to highlight the bright spot of "set", these items can be marked with the same label or tied with streamers to increase the festive atmosphere and promote sales.

the third category: bulk group purchase by individual units.

The peak consumption period begins from the beginning of X month. For this group, we only did propaganda slogans in previous years, without specific preferential measures. This year, we can try to publicize the group purchase discounts of different amounts on DM sheets in detail, clearly mark them and stimulate sales expenses.

through the above analysis, we can understand the different consumption characteristics of the target customers. This year's Spring Festival should start with the promotion of new year's goods, lengthen the activity time, and diversify the activities to truly highlight the "festival" atmosphere, so as to realize the wish of ordinary people to shop happily and enjoy the benefits.

first, the theme of the event

Camry Boutique New Year Festival

second, the event time

2xx X X (X X in the lunar calendar)-X X X (X X x)

third, the overall event slogan

Happy Camry China Year, uninterrupted shopping surprises

Description: It can be used as publicity before and after the bus.

IV. Contents of activities

(1) When the Spring Festival arrives, "Fu" will be delivered!

activity time: x month, x day.

shopping brings happiness to your home, which is full of happiness and surprises!

Anyone who has shopped all over 5 yuan in Camry stores will be given a gold-lettered "Fu" with the value of 5 yuan. (* * * until 2 pieces are delivered)

(2)