How to write an advertisement copy analysis?

The analysis of advertising copy should focus on verbs, colloquialism and conciseness;

First of all, copywriting verbs are the main ones.

Anyone who deals with words should understand that any word, any word has its related part of speech. There are verbs, nouns, adjectives, pronouns, prepositions and conjunctions. From the analysis of part of speech and grammar, the subject-predicate-object short sentence is undoubtedly the one with the least words, the shortest words and the best ability to explain things.

Second, oral copying:

Copywriting is different from literary creation, and easy to understand is the biggest requirement of copywriting. On this basis, express your selling point in other ways. If the content of the copy is obscure, few people will want to read it, let alone read it.

Therefore, oral English is very important! In addition, as I said before, the role of copywriting is to spread. At this level, colloquial expression can also narrow the distance with consumers.

Third, the copy is concise:

The function of "conciseness" is to avoid overstaffed sentences, reader conflicts and the loss of patience. When displaying the selling points of products, if there is no better way, you may wish to list the selling points directly and try to combine them again. Collecting all the selling points, looking for their internal connection or correlation, and sorting out the copy can often achieve a lot of results.

Extended data:

1, copy is to highlight the selling point of the product, that is, to reflect the value of helping users solve problems. If you are hiding something, such as guessing and playing hide-and-seek, you are too arrogant to find the selling point of the product. So, clearly write your own core, tell users the problems that can be solved, be more sincere and less routine.

2. The function of copywriting is to spread. At this level, colloquial expression can also narrow the distance with consumers. The word "6- 15" is a conclusion obtained through a lot of argumentation and data analysis. If the number of words in a sentence exceeds 15, readers often can't find the point and get bored.