Why are European shop windows more beautiful than Chinese ones?

There is a slang term in English called "window shopping", which means just looking at something to buy. Friends who have been to Europe will find that in the streets and alleys, whether they are small shops, cafes or ordinary bakeries, their windows are very beautiful. No matter from the lighting to the furnishings, or from the colors to the decoration, you can feel the strong artistic atmosphere.

You will stop when you pass by

The game of display windows, haha

If visiting a museum can give you a brief understanding of the history of a local country, then looking at the display windows can give you a feel for that country culture. Showcase culture has a long history in Europe. Showcases can not only display goods, but also reveal the temperament and taste of the shop owner, and can also reflect the taste and appearance of the city.

Who would have thought that this is actually a ham shop

This is a hat shop

Different from the Western culture that is overt and exposed, China’s traditional culture pursues It is restrained and reserved. Good things must be "the fragrance of wine is not afraid of deep alleys", and you must visit the thatched cottage three times. Therefore, for a long time in the past, our stores did not have window displays, and the products were all neatly arranged on the shelves.

Hurry up and have a fight:)

A family of cats watching TV

Toy Story

Even now, beautiful windows Most of them are only concentrated in some famous brand stores in large shopping malls. Some shops on ordinary streets will only put up some mannequins and change their clothes with the changes of the seasons, and some will simply write promotion slogans such as "Discounts, reduced prices, last day!" and so on. Although some thoughtful merchants have indeed made some designs and furnishings, I always feel that they are still far behind those in Europe. Why is this? I think in the final analysis it is the lack of cultural heritage caused by historical reasons that affects people's aesthetic ability.

Dream Candy

Charming Chocolate

Since the Renaissance, the people of Europe have been constantly impacted and influenced by various art movements, generation after generation. Only then can this "ability" be precipitated. When visiting various museums and art galleries in Europe, you can always see very young children, some even estimated to be in kindergarten age, being led by their teachers to learn about various works of art. And our children are probably still busy completing various homework assignments and taking cram school for the Mathematical Olympiad.

The teacher rushes to answer questions

Older students can discuss with each other

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