Anyone who knows Nike shoe labels can help me check it out!

The picture above is too fake. Don’t say anything else, just go to the store and see. Wherever there is a trademark, it has been sewn in! That must be fake. And unless it has been stored for many years, NIKE's glue will not open as badly if it is just worn.

The original intention of NIKE DUNK is actually a pair of basketball shoes that stick to the ground well. (Slam dunk is SLAM DUNK) Zoom air represents "impact air cushion", which is usually called zoom. It is often used as cushioning on Nike's top sneakers. For NIKE, although it seems from the current perspective that the design is simple and the low-tech DUNK is definitely a pair of cross-century shoes.

In terms of technical content, people often think that the Dunk without air cushion is the most original one. But the correct sequence is that in 1983, NIKE launched Air Force 1 (the first pair of air-cushion shoes) in order to defeat its old rival Converse, which gave them a huge victory in the market, and their stocks continued to rise. But in 1985, adidas made a comeback, and the sports product market changed drastically. Nike faced the most serious financial crisis in history, and its stock price fell by more than half in the same year. At this time, in order to reverse the adverse trend, Nike made a move that would later affect the world. He spent a huge amount of money to sign the then super rookie Michael Jordan, and designed his first signature shoe, the Air Jordan One, based on the Air Force One. Soon all the top school teams were strongly demanding their own team shoes, which is why Dunk appeared later. When Dunk was released, there were 8 completely different colors, representing the eight top NCAA teams including the University of North Carolina, the University of Arizona and the University of Arkansas. In fact, in terms of design, the Dunk is based on the Air Jordan 1 generation, so it has excellent grip performance and court feel, ensuring that those outstanding players can move lightly and stably on the court, so the performance is impeccable.

History of development

Originally an improved version of retro shoes created for skateboarding, it has now become a trend symbol. This trend symbol has always influenced young people born in the 70s-90s. . It has always been a "holy object" sought after by fashionistas, so this is the unique charm of the DUNK SB series of shoes.

Because NIKE DUNK SB has a relatively long history. Not as ordinary as the basketball shoes on the market. Because the cultural background of SB is also relatively complex. The full English name of the SB series of shoes is: Nike Dunk Low (Hi) Pro SB (the abbreviation of "skate board"). When introducing SB, I have to talk about DUNK, the originator of SB.

The original intention of NIKE DUNK

is actually a pair of basketball shoes that stick to the ground well. For NIKE, although from the current perspective, the DUNK with "simple design and low technical content" is definitely a pair of cross-century shoes. In terms of technical content, people often think that the Dunk without air cushion is the most original one. But the correct sequence is that in 1983, NIKE launched the first pair of Air Force 1 air-cushion shoes in order to defeat its old rival Converse, which gave them a huge victory in the market and their stocks continued to rise. But in 1985, adidas made a comeback, the sports product market changed drastically, and Nike faced the most serious sales crisis in its history. At this time, in order to reverse the adverse trend, Nike made a move that later affected the world, that is, it signed the then super rookie Michael Jordan with a huge sum of money and used Air Force One as the prototype. Designed his first signature shoe, Air Jordan One (Jordan generation).

Soon all the top school teams strongly requested to have their own team shoes, which is why Dunk appeared later. When Dunk was released, there were 8 completely different colors, representing the eight top NCAA (college league) teams including "University of North Carolina", "University of Arizona" and "University of Arkansas".

In fact, in terms of design, the Dunk is based on the Air Jordan 1 generation, so it has excellent grip performance and court feel, ensuring that those outstanding players can move lightly and stably on the court, so the performance is impeccable. So it is definitely no accident that DUNK was popular in the 1980s. Since we didn’t know much about foreign information at that time, and there was no introduction to this domestic information, we didn’t understand it until the 1990s.

By the mid-1990s, due to the popularity of American street culture, NIKE was not only satisfied with its success in the common sports world, but also planned to expand its product diversification and get involved in street X-GAME (extreme sports). When it comes to street culture and sports brands, NIKE at that time was just a second- or third-rate brand. NIKE realizes that in order to make a name for itself in street sports, not only good quality and top technology are needed, but publicity is the biggest problem.

So they decided to use the same strategy they used in basketball, which was to use celebrities to endorse their sneakers. Afterwards, NIKE Company selected the most common and popular X-GAME: SKATEBOARD (skateboard) as the entry point into joint culture. They signed the then-famous ZOO YORK skateboard team at a high price as their representative in the skateboarding world. The publicity strategy was well thought out, but there was a big gap in market positioning, that is, in terms of high-tech content, NIKE's products include URL and E-CUE. These two pairs of professional skateboarding shoes both used NIKE's latest ZOOM AIR. SQUARE's insole technology allows users to more clearly feel the shock-absorbing effect of AIR, as well as the latest wear-resistant and breathable materials.

They are positioned as professional skateboarders. But there are no products at the low end. NIKE immediately realized this problem, because NIKE knows that in the market they need to occupy, the mid- to low-end is the main battlefield, and consumers at this level are the most important. They occasionally engage in skateboarding for fun, but compared to professionals, it does not require such high technical content. But one pays attention to practicality and style for daily wear. At this time, NIKE saw the success of AIR FORCE ONE (Air Force One) in the retro market, and couldn't help but think of DUNK. In terms of market life, AF1 was almost at the end, but DUNK, the darling of the market back then, was still completely intact. It has not been developed. NIKE designers plan to launch an improved version of DUNK to fill NIKE's positioning gap in the skateboarding industry.

Edit this paragraph DUNK SB

SB is the abbreviation of NIKESKATEBOARDING, including DUNK SB, ZOOM AIR FC, ZOOM AIR URL, ZOOM AIR ANGUSE and ZOOM AIR E-QUE, DUNK is NIKE was launched as a basketball sneaker in the mid-1980s. Later, with the advent of the technological era of sneakers, it was slowly forgotten. In the mid-to-late 90s, a retro trend began to emerge in Japan. AIR FORCE 1 and DUNK became the two most popular shoes. Representative figures such as Fujiwara Hiroshi and NIGO have appeared in various media wearing this style, making retro a trend. It’s just that after more than ten years, the original shoes of that year are hard to find, so NIKE began to reproduce the early shoes of the original year. In particular, a batch of DUNKs that were reproduced in the late 1990s and were only sold in trendy stores in Harajuku pushed the entire DUNK retro trend to a high point. AF1 and DUNK became the mainstay of street matching. In 2001, NIKE in the United States decided to enter SKATEBOARDING and invited some influential figures in the skateboarding industry to jointly design new skate shoes. In the end, everyone decided to use DUNK for the initial shoe style. On the basis of ordinary DUNK, the shoe shape was slightly relaxed and the inner cage was thickened. tongue and add ZOOM AIR to the insole, it becomes DUNK SB.

NIKE Dunk is originally a pair of basketball shoes with good grounding performance. Its emergence is a long story... It was in the distant 1982, when NIKE launched Air Force 1 (the first pair of air cushions) shoes) gave them a huge success in the market, and their stocks continued to rise.

The good times did not last long. In 1984, adidas launched the Micropacer (sport shoes with electronic equipment). The technical advantages that Nike had always promoted were gone. It faced the most serious financial crisis in history, and its stock price fell by more than half in the same year. At this time, Nike changed its tune and made what seems to be the wisest decision in its marketing world: it invested heavily in signing newcomer Michael Jordan and designed its first signature shoe, Air Jordan One, based on the Air Force One. Soon, all the top school teams strongly requested to have their own team shoes, and the Dunk based on Air Jordan One came into being. Dunk was first released in 8 colors, representing eight top NCAA teams including the University of North Carolina, the University of Arizona and the University of Arkansas. From then on, Dunk began a colorful life.

In the 1990s, when the new street culture in the United States became popular, NIKE selected the most common and popular X-GAME: SKAT BOARD (skateboard) as the entry point into joint culture. They signed ZOO YORK Skateboarding Team as their representative in the skateboarding world. At that time, NIKE's products included two sets of professional skateboarding shoes, URL and E-CUE. These two shoes, which used ZOOM AIR SQUARE's insole technology, were positioned as professional skateboarders, but they did not have any low-end products. The "low-end" here is not the low-end of sneaker technology, but the level of skateboarding technology. After all, many people just like skateboarding and play it occasionally, so they need shoes that are easy to use when skateboarding and easy to pass around in daily life. DUNK was selected by Nike to complete this task. The so-called Dunk PRO SB today is an improved version of the original Dunk. An extra thick tongue is added and the insole is changed to a ZOOM AIR insole.

The full name of "DUNK SB" is DUNK LOW(HI) PRO SB. In the past, "DUNK" was just a pair of ordinary basketball shoes. Now, "DUNK" has been injected with more fashion elements by Nike and is equipped with zoom. "DUNK SB" with air and thick tongue has gradually become the backbone of Nike skate shoes.

As the most mainstream skate shoe at present, the popularity and influence of SB series are no longer that of small street brands such as BAPE and D.C. Comparable.

The improved version of retro shoes originally created only for skateboarding has now become a symbol of the trend.

The full name of "DUNK SB" is DUNK LOW (HI) PRO SB .

In the past, "DUNK" was just an ordinary pair of basketball shoes. Now, "DUNK" has been injected with more fashion elements by Nike. And "DUNK SB" with the addition of zoom air and thick tongue has gradually become the backbone of Nike skateboard shoes.

As the most mainstream skate shoes at present, the popularity and influence of the SB series are no longer comparable to that of small street brands such as BAPE and D.C..

An improved version originally created only for skateboarding. Retro shoes have now become a symbol of fashion.

NIKE's two sub-brands that specialize in producing retro sports shoes are "LE" and "SB". Among them, LE is a replica of the original basketball sneakers. The exclusive logo is actually not enough to become a sub-brand.

And SB is the exclusive logo of NIKE skateboard shoes (the abbreviation of "skate board").

How? Identify SB and ordinary retro shoes? Let’s talk about the difference between SB and ordinary retro shoes.

First of all, in terms of category, SB is a skateboard shoe and LE is a basketball sneaker. Although they both use the original year styles, but there are essential differences.

Secondly, each shoe of the SB series has strict quantity control. Therefore, the commemorative value is usually higher than that of ordinary shoes. (..In Of course the value of RMB is also...)

In terms of appearance and performance, let’s take the DUNK series as an example.

First, the tongue of SB shoes has "NIKE SB" stitched on it. " logo, while the logo on the tongue of ordinary DUNK is "NIKE". In addition, the logo of "AIR FORCE I" is "NIKE AIR".

Second, it is the tongue. SB series DUNK The thickness of the tongue is usually several times that of ordinary DUNK. This is designed to protect the ankles of skateboarders. In Guangzhou, sticking the thick tongue outside the pants has become a trendy way of wearing it.

In terms of shoelaces, ordinary DUNKs use wide textile shoelaces, while SB uses thick shoelaces.

Third, look at the insoles inside. Ordinary DUNK insoles have "NIKE" and its swoosh printed on them. logo. The insole of the LE series DUNK has the "LE" logo printed on it. It is different from the previous two. The insole of all SB series shoes is printed with an imitation foot print wear mark. On the heel of the wear mark is printed "NIKE SB" is written on it. In addition, there are two pieces of attached Zoom Air under the insole of SB shoes. This is naturally for the sake of comfort and safety.

Fourth, SB shoes There are more than ten grooves on the edge of the outsole. In fact, other skateboarding shoes such as D.C., Timberland, etc. also have such grooves. This design is mainly to facilitate jumping and lifting the head of the skateboard with the soles of the feet when skateboarding. The original version DUNK generally does not have this kind of groove.

Finally, the outside of the heel of DUNK SB usually has a knitted logo related to the identity of the shoe. This involves a deeper problem. That is, the relationship between major street brands and NIKE cooperates to launch the SB system.

Because Gucci, Fendy, Ecko and other upper-class brands are very popular nowadays, and S&K, MB, Baleno and other brands are making waves at low prices. In mainland China, Street brands that are not well-known and very expensive are often ignored by people. But the aroma of wine is not afraid of the alleys. At least in Guangzhou and Hong Kong, there are still many loyal fans of street brands. We call them "hipsters"

NIKE currently often cooperates with these two brands to launch new SB shoes to squeeze the wallets of the Chinese people.

As for the division of labor, NIKE naturally provides condition equipment and original shoes. Then the designers of the street brand will sell the inspiration. Then the new shoe will be named after the street brand, and a LOGO exclusive to this shoe will be printed on the outside of the heel.

Examples include: DUNK SB LOW SUPREME , COURT FORCE HI STUSSY, etc.

After a period of running-in... Of course, these SB shoes become more and more stylish.. Our wallets also...

In addition, NIKE Big JS also has the habit of collaborating with individuals to launch SB shoes. For example, DUNK SB HI D.U.N.K.L.E.

and created for the heavy metal band Unkle

DUNK SB HI BLUETORRIST in collaboration with the Japanese skateboard team T19 and so on.

Edit this paragraph SB classification

The redesign reclassifies DUNK, including the low-top casual version of DUNK LOW and the high-top original design of DUNK HI. There are more detailed classifications in terms of functions. As the lowest-end original design, DUNK is positioned as a general casual shoe. Its workmanship is very ordinary and the materials are the most ordinary. After that, there is the ordinary DUNK improved version DUNK PRO as a substitute for the original DUNK. In terms of technology, there is no change. Just for the sake of beauty, Shun Ming changed the design of the tongue and added an extra pair of shoelaces to create a different match.

Then there is DUNK PRO SB, which is positioned in the low-end skateboard industry and high-end leisure. It adds an extra-thick shoe tongue to the ordinary prototype DUNK, increasing the skateboarding FEEL and comfort of the shoe itself, and DUNK PRO also has an extra carry bag, and the most important thing is that the insole is changed to a ZOOM AIR insole with considerable technical content, and the shock absorption effect is absolutely first-class.

NIKE's two sub-brands that specialize in producing retro sports shoes are "LE" and "SB". Among them, .LE is the exclusive logo for replicating the original version of basketball sneakers, which is actually not enough. Conditions for becoming a sub-brand. And SB is the exclusive logo of NIKE skateboard shoes (abbreviation of skate board).

Many people cannot tell the difference between AF 1 and DUNK. In fact, it is easy to distinguish between the two. AF1 has a thick midsole, and AIR FORCE 1 has AIR SOLE technology, so there is " AIR" mark.

The Nike Terminator is the most meaningful shoe in the 1980s. It can be said that its unique role laid the foundation for today's retro trend, and the shock it brings can still be felt today.

Nike Terminator appeared in 1986. Its almost adventurous color combination and bright and exaggerated appearance soon attracted the investment of many star teams such as the University of North Carolina, the University of Arizona and the University of Arkansas. Come to the Nike camp, and this shoe is the Nike Dunk series that is still popular around the world. But before that, there was a more special and representative shoe that was launched during this period. This was the "prototype shoe" of Nike Dunk: Nike Terminator.

The appearance of Terminator Hi, Air Jordan One, Air Force One and Dunk Hi is very similar. In 1983, NIKE launched the first generation of air-cushion sports shoes, Air Force One, in order to defeat Converse, and it was a huge success in the market. But in 1985, adidas made a comeback and had a huge impact on NIKE. Nike made a move that later affected the trend of sports shoes around the world: it spent heavily to sign the then newcomer Jordan, and designed it for him based on the Air Force One. The first signature shoe, Air Jordan One. In the future, with Jordan's mythical performance, NIKE has gradually become a giant in the industry.

At this time, Nike also paid attention to the market potential of the NCAA. They designed a new shoe for Georgetown University, the Nike Terminator "HOYA", based on the Air Jordan One, and this shoe was the most attractive to the players. The place is that the conspicuous letters "HOYA" are printed on the heel (the version on the market is "NIKE"), coupled with the blue and gray exclusive color matching (the color of the team's uniform), the exaggerated and rebellious appearance is accompanied by calmness and confidence. , these features make this pair of shoes deeply loved by the team members. Soon the top teams in the NCAA requested their own team shoes, and it was for this reason that the Dunk series was produced. When Dunk was released, there were eight colors, representing eight teams including the University of North Carolina, the University of Arizona and the University of Arkansas. In terms of design, Terminator and Dunk are the same, both based on the Air Jordan 1 generation.

Therefore, Terminator is the originator of Dunk. It is a very valuable collection for all those who love street culture, especially loyal Sneakers. Can Terminator shake Dunk’s market position and become The new leader of the retro trend still needs the test of time.

In fact, DUNK’s status at that time was not high. It could not be compared with AIR FORCE 1, the king of NIKE basketball shoes, or even compared with Terminator...

But why could DUNK “seize the class”? "Seize power" and pull down the position of AIR FORCE 1?

My thoughts are as follows:

1. The retro wave is sweeping. This is the general environment.

2. DUNK looks lighter and more LO-TECH (low technology). In the retro style, technological things such as AIR SOLE are considered unacceptable.

3. Time matching. When DUNK was re-engraved, it was basically the peak period of AF1, which made the two just "relay". When AF1 was tired of being played by everyone, DUNK took advantage of the trend...

4. color. AF1 is famous for its “notations”, while DUNK is known for its colors. Nowadays, DUNK has become a popular choice, but back then, when there was no SB style, DUNK attracted everyone because of its bright colors. Just counting, there are hundreds of colors of DUNK that are indispensable.

Edit this section of classic Dunk

1. The "Tokyo Special DUNK LOW PRO SB" launched for the "Tokyo WHITE DUNK Show" held by NIKE, the shoe body is made of off-white canvas In addition to the raw material and raw rubber sole, it is limited to 202 pairs.

2. NIKE launched the "Paris-specific DUNK LOW PRO SB" in Paris, the first stop of the "White Dunk" world tour exhibition. This time, the Paris-specific DUNK SB is used on the shoe body. The works of late French master painter Bernard Buffet are designed. Bernard Buffet was born in Paris, France on July 10, 1928. He was unable to create due to Parkinson's disease in 1999. He committed suicide in a small town in southern France in October of the same year. . Bernard Buffet has won numerous awards in his life. He has exhibition halls in France, Japan and other places, and has many fans around the world.

In October 3.03, Nike successfully recruited 25 Japanese artists to carry out a large-scale operation of modifying white Dunk Hi, held an exhibition called "WHITE DUNK", and even held a world tour exhibition. This model was "LONDON DUNK LOW PRO SB" launched at London Station. The shoe body is mainly gray, with London's "Thames" pattern embroidered on the side.

4.Shanghai DUNK LOW PRO SB. Designed by local street culture representative, designer Wang Bingyi! A cinnabar red and gold LOGO is mainly used, supplemented by two colors of gray and white. The mahogany window pane pattern and the auspicious totem "Shanghai" reflect the ancient Chinese culture and the charm of Shanghai's Jiangnan water town!

5. Heineken DUNK LOW PRO SB is completely based on the color of Heineken beer - it is mainly made of green, white and a red star. However, since it is not officially launched in cooperation with Heineken, the shoe There is no word Heineken on it to avoid being sued by Heineken. This shoe is only available exclusively in Australia, the United States and Canada, and is rumored to be limited to 750 pairs.

6. The special SB launched to commemorate the 9/11 incident, with a peace dove pattern on the back. Best selling stateside.

7.DUNK LOW PRO SB (SKATEBOARD) has always been sought after by fashionistas, especially some special editions! Following the previous launch of SB in Paris, Tokyo, London, New York and other places, NIKE has launched California SB! The release date is August 2004. The color of this pair of California DUNK LOW PRO SB uses the main colors of the California flag, red, white, green and brown. The shoe body is white x brown with a red and green sole. The shoe body is embroidered with the California red star Logo. Another significance of launching this pair of California DUNK LOW PRO SB is to commemorate the "Z-BOY" (a group of young skateboarders in DOG TOWN) in the small town of Santa Monica (also known as "DOG TOWN") in California. ). They can be said to be the pioneers of skateboarding!

8. Mexico DUNK LOW PRO SB. Cinco de Mayo, Mexico's annual Cinco de Mayo festival. The May 5 Parade is a traditional commemoration event to celebrate the victory of Mexican warriors against the French invaders in 1862. Since then in Mexican history, "Cinco de Mayo" has symbolized freedom and independence. To commemorate this festival, the second model SB is launched.

9. NIKE DUNK LOW PRO SP Money may not buy it. !

10. When ALPHA NUMERIC Dunk was released in 2000, it was divided into two colors and limited to 70 pairs. However, it was never sold to the public. It is said that it was only given to my friends, so it was naturally first-class in the market. That's more than 7,000 Hong Kong dollars for a pair!

11. SUPREME With SUPREME's reputation, even if there was no SUPREME logo on the shoe, it became an instant hit as soon as it was released, becoming one of the most popular shoes at the time.

12. SUPREME x NIKE’s last pair of DUNK LOW PRO SB was very successful and sold out immediately upon release. Of course, SUPREME was able to afford food and accommodation and launched the second generation of SB’s SUPREME DUNK HI PRO SB. In terms of flowers, this time we use star patterns and noble crocodile leather, with an extra gold SUPREME shoelace buckle, available in three colors: red, orange and blue.

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13. This "BUCK" DUNK LOW PRO SB was designed by NIKE president PHIL KNIGHT for BUCK, his alma mater's OREGON university team, so it is of special significance! Prices are rising now!

14. The Homer Dunk is based on the design concept of "HOMER", the old man in the cartoon "The Simpsons", so it is called HOMER DUNK. HOMER's full name is Homer Jay Simpson. This HOMER DUNK LOW SB is color matched according to the yellow, blue and white colors of HOMER in the cartoon. There is a single-eyed doll pattern on the insole, and the sole is a raw rubber sole.

15. Jedi Dunk Low Pro SB specially designed for Jedi Master Yoda, one of the protagonists of "Star Wars". The shoe body is also created in Master Yoda’s colors of green, apricot and brown. The shoe body is made of green lychee leather and brown nubuck leather. The fluorescent green color of the laser sword used by Yoda is used for the stitching of the shoe body, which is really meticulous. The Yoda version is made in the United States and is divided into thick tongue and thin tongue versions. Now "Star Wars: Episode III" is very popular. If you wear these shoes to go to the movies, you will definitely be impressed by them!

16. Chinese people are superstitious that some numbers can bring luck, and some numbers can bring bad luck. In fact, Westerners are the same! In Western tradition, "7" represents luck, while "13" means unknown.

This time, "LUCKY 7" uses gold, which represents luck, and it looks very glittering! "LUCKY 7" is of course also embroidered with the green lucky number "7". This time "DUNK HI PRO SB LUCKY 7" is limited to 777 pairs.

17. "UNLUCKY 13" has an ominous red number "13" embroidered on the shoe body. "13" may be a lucky number for Chinese people, and its homophone means "real life". , means everything will go well, but in the West, the number "13" is an unknown number, so every Friday on the 13th is called "Black Friday" in the West, and other Westerners about "13" are also It is considered unlucky. But in today’s fashion world, these things are no longer taboo, and the more unlucky it is, the more likely it is to touch it. Just like this time NIKE’s “UNLUCKY DUNK HI SB” is one of the recent topics. "UNLUCKY DUNK HI SB" not only does not have "UNLUCKY", but it also increases its topicality and attracts his attention.

18. NIKE launched it for its "ROSWELL RAYGUNS" basketball team. The special note is DUNK LOW PRO SB, which is not for public sale. The shoe body is decorated with the team colors of orange, yellow and black, and the alien logo is embroidered on the side of the shoe (ROSWELL is a place where aliens often hang out in the United States). Black is for Europe and the United States. The home color is white, and white is the away color in Asia.

19. This "Todd Jordan Designed by Todd Jordan, a member of the skateboarding team. Because the color and material of the shoe are very similar to "HULK DUNK", it is also called "HULK DUNK"

20. This "LUCKY BEE DUNK HI PRO". SB" is one of NIKE's "LUCKY SERIES". It uses the hot green p>21. [FLOM]DUNK HI PRO SB launched by FUTURA means: FOR LOVE OR MONEY. The pattern is a collage of coin patterns from around the world. In addition, [FLOM] is also launched in a global limited edition of 100 pieces. Each skateboard is signed by FUTURA, which is very precious!

22. "Tiffany" Dunk Low SB is definitely called the successor of Nike Dunk SB, which does not mean that Dunk SB is almost finished. , and it can only be said that Nike’s recent cooperation partners are not strong enough, and it is time for heavyweight brands like “Tiffany” to come forward. This time the design of “Tiffany” Dunk Low SB is derived from Nickavelli, the designer of Diamond brand. In addition to the color of the shoe, which is similar to Tiffany, more importantly, the body of the shoe is surrounded by ultra-precious crocodile leather patterns, which is highly collectible, and there is also a large diamond embroidered on the tongue, which is very eye-catching!

23. Japanese toy company MEDICOM TOY and NIKE jointly launched the BE@RBRICK DUNK LOW PRO SB. The BE@RBRICK LOGO is embroidered on the side of the shoe, and the MEDICOM TOY LOGO is also printed on the insole.

Commonly known as Little Bear SB!

24. The second collaboration between NIKE and MEDICOM TOY, SB uses denim as the fabric. It is only sold in Japan. It is what we call Black Bull, or Little Bear 2

25. Like ZOO YORK DUNK SP, the brand CHOCOLATE ! ! That is Chocolate SB

26. NIKE launched DUNK PRO BOCA SB for the 100th anniversary of the old Argentine football giant Boca Juniors! Taking the color of Boca's home jersey, blue and yellow are the colors of SB!

Reason for bestseller

1. Outstanding appearance, thick tongue and thick tongue are exaggerated and eye-catching, which is very suitable for unrestrained young people.

2. Global skateboarding, X-GAME craze.

3.HIP-HOP, the craze of black culture, especially street art, is now gradually accepted by Easterners.

4. Many celebrities have personally demonstrated that ARTISTS from Europe, America or East Asia all choose DUNK to match their streetwear without exception.

5. Retro shoes + ZOOM, a fresh combination, refreshing.

6. Playing with limited editions, and being exposed to XXX attacks all over the world at every turn, is simply a crime.

7. Most importantly, DUNK SB insists on cooperating with famous street artists around the world to launch various unconventional designs. Diversity is the biggest impact that SB brings to us. The scary thing about DUNK SB is that each pair of shoes represents a new concept and a new visual effect. The consequence is...many people "see a pair" Love a couple”.

In 1982, NIKE launched Air Force 1 (the first pair of air-cushion shoes), which made them a huge success in the market, and their stocks continued to rise. The good times did not last long. In 1984, adidas launched the Micropacer (sport shoes with electronic equipment). The technical advantages that Nike had always promoted were gone. It faced the most serious financial crisis in history, and its stock price fell by more than half in the same year. At this time, Nike changed its tune and made what seems to be the wisest decision in its marketing world: it invested heavily in signing newcomer Michael Jordan and designed its first signature shoe, Air Jordan One, based on the Air Force One. Soon, all the top school teams strongly requested to have their own team shoes, and the Dunk based on Air Jordan One came into being. Dunk was released for the first time in 8 colors, representing eight top NCAA teams including the University of North Carolina, the University of Arizona and the University of Arkansas. From then on, Dunk began a colorful life.

In the 1990s, when the new street culture in the United States became popular, NIKE selected the most common and popular X-GAME: SKAT BOARD (skateboard) as the entry point into joint culture. They signed ZOO YORK Skateboarding Team as their representative in the skateboarding world. At that time, NIKE's products included two sets of professional skateboarding shoes, URL and E-CUE. These two shoes, which used ZOOM AIR SQUARE's insole technology, were positioned as professional skateboarders, but they did not have any low-end products. The "low-end" here is not the low-end of sneaker technology, but the level of skateboarding technology. After all, many people just like skateboarding and play it occasionally, so they need shoes that are easy to use when skateboarding and easy to pass around in daily life. DUNK was selected by Nike to complete this task. The so-called Dunk PRO SB today is an improved version of the original Dunk. An extra thick tongue is added and the insole is changed to a ZOOM AIR insole.

For Dunk, it is meaningless to emphasize technology too much. Just like a stamp, you should not only care about its mailing function, but also pay attention to its cultural status. Celebrity quotes, super limited editions, cross-level collaborations... everything that sneakers can do, Dunk has demonstrated. It is a particularly typical interpretation of the relationship between fashion and classics: the rules are simple, but the changes are endless. On the basis of a classic, it is the integration and embodiment of new culture and new trends. Sneaker has transformed from a simple sneaker into a carrier and a media that embodies social culture and forms a culture, and Dunk plays an important role.

Moreover, it will remain an important representative of Sneaker culture for a long time to come.

The full name of "DUNK SB" is DUNK LOW(HI) PRO SB. In the past, "DUNK" was just a pair of ordinary basketball shoes. Now, "DUNK" has been injected with more fashion elements by Nike and is equipped with zoom. "DUNK SB" with air and thick tongue has gradually become the backbone of Nike skate shoes.

As the most mainstream skate shoe at present, the popularity and influence of SB series are no longer that of small street brands such as BAPE and D.C. Nothing compares.

The improved version of retro shoes originally created only for skateboarding has now become a symbol of the trend.