How to ease the pressure on the automobile market? The actions of these companies are truly "heartwarming"

While the Chinese auto market is still in a brief pause period, the auto sales data for January 2020 will soon be officially released. According to the latest data from the Passenger Car Association, national passenger car production and sales in January 2020 were 1.398 million units and 1.699 million units respectively, a month-on-month decrease of 32.7% and 20.8%, and a year-on-year decrease of 29.0% and 21.5%.

Although it is natural that China's automobile production and sales dropped in January 2020, for this data, I personally feel that the overall performance is still good, because even if many consumers "do the work at home", many cars Companies still formulate their own promotion policies based on sudden changes in the external environment. Next, let’s take a look at a few typical brands.

No.1? Launched a preferential policy for car purchases during the New Year, represented by: Haval

During the epidemic, the flow of people was low, and the preferential policy for the New Year is of course the best solution. Not only is the effect obvious, What's more important is that it can withstand the careful calculation of many "Ge Youlie" people.

Recently, the Haval brand has launched a huge discount campaign for its brands: Haval H6, Haval F7, Haval F7X and Haval H4, etc. "Without leaving home? Send "Harvard" to your home". Users can complete the deposit payment online, and can enjoy car purchase discounts of 9.9 yuan for a deposit of up to 1,000 yuan, and comprehensive discounts up to 31,000 yuan, among many other promotions. Such a generous move may be a good car-buying opportunity for potential consumers, what do you think?

No.2? Watching new cars live at home, representative company: Volvo

Staying at home for a long time during the epidemic has indeed made live broadcasting once again the best tool to "relieve boredom". As an automobile company, of course, we must seize this excellent period and explain the brand's history and culture, brand models, after-sales maintenance policies, etc. to fans and netizens. In short, no one can be brought to the table. The car live broadcast that impressed the editor the most was Volvo. The slogan "Instead of setting up a broom at home? Why not scan the QR code to watch the live broadcast?" is both novel and full of the "sultry" side of the Nordic brand. The emergence of Volvo XC40 It even made netizens keep double-clicking "666".

No.3? Extend the official warranty due to the epidemic, representative company: SAIC-GM

Since live after-sales is mentioned, for consumers, it is a more intuitive understanding of brand maintenance After-sales operations. However, compared with live after-sales service, SAIC General Motors launched a policy for its Chevrolet, Buick and Cadillac during the epidemic. Vehicles with expired warranties can receive an official three-month extension policy for free. Now "Mom no longer has to worry about me." The car had a problem during the warranty period." Therefore, compared with live after-sales service, this wave of operations by SAIC-GM really warms the hearts of car owners. It can be said to be a "pie in the sky" thing.

No.4? Cancel the monthly assessment mechanism for 4S stores. Representative company: Jaguar Land Rover

In addition to the above consumer-centered companies, Jaguar Land Rover also The dealers took care of themselves and launched the policy of “helping dealers reduce stress”. The core content of this policy is to cancel the monthly assessment of Jaguar Land Rover dealers and provide appropriate inventory subsidies to dealers based on the model. Although many car companies will cancel the dealer assessment mechanism during the epidemic, not many can provide subsidies at the same time. As a second-tier luxury brand, Jaguar Land Rover, although the overall market is in a declining stage, this wave of operations provided by the official It is still a decision that can alleviate conflicts between brands and dealers.

Final summary: Although the epidemic has made many people start to doubt their lives, many brands and companies have still made their due contributions, in addition to minimizing losses in the entire automobile market. , while improving the fundamental interests of consumers.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.