Does the cafe have an architectural design plan?

The lighting effect of coffee shop

Neon lights in general stores are the best representative of lighting effects. Of course, the lights in cafes are not limited to neon lights. The purpose of the lamp is to guide customers to enter and taste coffee in the right light. Therefore, the total brightness of the lights should be lower than the surrounding area to show the characteristics of the cafe and make the cafe form an elegant leisure environment. Only in this way can customers follow the light into the warm cafe. If the light is too dim, it will make the cafe feel dull, which is not conducive to customers to taste coffee.

Secondly, use light to attract customers' attention to coffee. Therefore, in a dark bar, coffee may have an ancient and mysterious attraction. Coffee products are mainly brown, and dark and dark brown will absorb more light, so if softer fluorescent lamps are used, the atmosphere of the whole cafe will be more comfortable.

In the general interior decoration design, it is best to use bright colors in hue, which has better lighting effect. However, it does not mean that all dark backgrounds are not good. Sometimes, for practical needs, the contrast between light color and background is emphasized, and one more floodlight on the coffee utensils can make the coffee brand more prominent or more stereoscopic.

Lighting is purely for lighting or for decoration. Generally speaking, light-colored walls, such as white and beige, can emit a lot of light, up to 90%. Dark backgrounds, such as dark blue, dark green and brown, can only emit 5- 10% light.

Door design of coffee shop

Obviously, the function of the store door is to induce people's sight, generate interest and stimulate the sense of participation that they want to go in and have a look. How to get in, where to get in, need to import correctly, tell customers, so that customers can see at a glance. In the design of coffee shop front, the design of customer entrance and exit is an important link.

Whether the store door is placed in the middle, left or right depends on the specific flow of people: generally, large cafes can be placed in the middle, but the entrance and exit of small cafes should not be placed in the middle, because the store is small, which directly affects the actual use area of the store and the free flow of customers. It is more reasonable to set the entrance and exit of the small cafe on the left or right.

From the commercial point of view, the store door should be open, so the design should take into account not to let customers have bad psychology such as "claustrophobia" and "darkness", so as to refuse customers. Therefore, bright, unobstructed and echoing door leaves are the best design. The design of the store door should also consider whether the road surface in front of the store is flat, horizontal or inclined; Whether there are objects or buildings in front that block or affect the image of the store facade; Color light conditions, noise effects and the direction of sunlight. When consumers are drinking coffee, the atmosphere of the cafe is shaped not only for the physical and substantial attraction of coffee, but also for the whole environment, such as services, advertisements, impressions, packaging, fun and other ancillary factors. One of the most important factors is the leisure environment. If the scope is narrowed down, it means that the atmosphere of the cafe can have an impact on consumers' decision to drink coffee.

Therefore, how to skillfully use space aesthetics to design an ideal coffee drinking environment for coffee shop operators, which can be used for the performance of commercial space, so as to have an emotional effect on improving the drinking rate of customers, is the significance of shaping the coffee shop atmosphere.

When drinking coffee, customers often choose a cafe full of atmosphere suitable for their own needs, so when planning the atmosphere of the cafe, the following points must be considered:

1, who should be the customer target first.

2. According to their experience of drinking coffee, what do they expect from the atmosphere of the cafe?

3. Understand what kind of atmosphere can strengthen customers' trust in cafes and cause emotional reactions.

4. For the envisaged atmosphere, we should compare it with the atmosphere of competing stores and analyze their advantages and disadvantages.

At the same time, when displaying the atmosphere, we must carefully promote the coffee brand operated by the cafe, so that customers can fully feel it through the whole business space. Therefore, the skills and effects of coffee display are the focus of the application of the overall atmosphere shaping strategy.

A good storefront design has a good image design principle, which not only beautifies cafes, but more importantly, leaves a good impression on consumers, thus attracting customers and expanding sales.

The premise of store design is to master the trend of the times. In the shop appearance, shop head, shop, use color, modeling, sound and other skills to express. The more prominent the personality, the easier it is to attract attention.

1, the design of the storefront must conform to the characteristics of the cafe, and the appearance and style should reflect the business characteristics of the cafe.

2. Meet the "tastes" of major users.

3. The decoration of storefronts should fully consider whether it is in harmony with the original architectural style and surrounding storefronts. Although "individual" is eye-catching, once consumers feel "vulgar", they will lose trust.

4. The decoration should be simple, not "not enough"

Don't overdo it, don't use line segmentation and color rendering too much, avoid any excessive embellishment, and don't make users feel "too tired".

5. The colors of the store should be unified and harmonious, and it is not appropriate to use any stiff and strong contrast.

6. The font size on the signboard should be appropriate. Too thick will make the signboard appear too crowded and easily destroy the overall layout. The name of the store can be highlighted by the color of the base.

Store names should be concise and easy to understand, catchy and easy to remember. Don't use weeds or foreign letters except for special needs. Cafe signboard design

You can set up a strip-shaped shop signboard on the upper part of the storefront to highlight the name of the shop. In the bustling business district, consumers often browse all kinds of shop signs, large and small, looking for commercial service places that realize their consumption goals or are worth visiting. Therefore, a coffee shop signboard with high generality and strong attraction is very important for customers' visual stimulation and psychological influence.

For a long time, the bottom plate of coffee shop signs has been made of wood and cement. Wood can't stand long-term wind and rain, it is easy to crack and paint falls off, so it needs frequent maintenance. Cement signboards are convenient to construct, durable and low in cost, but they are obsolete in form and crude in technology, and can only be used as low-grade commodity signboards. In order to cope with the changes of the times and new trends, today's exterior wall decoration materials are limited to wood and cement, but thin marble, granite, metal stainless steel plates, thin painted aluminum alloy plates and so on. The stone facade looks heavy, steady, noble and solemn; The metal facade looks bright, light and full of the times.

Sometimes, with the change of seasons, various types of awnings can be put on the facade, which will make the facade fresh and lively, communicate the functional links inside and outside the cafe, and expand the business area invisibly.

Cafe signboard plays an indispensable role and value in the import function, and it should be the most eye-catching place, so various decoration methods should be adopted to make it stand out. There are many techniques, such as neon lights, spotlights, colored lights, light boxes and so on. To enhance the effect, or use ribbons, flags, flowers, etc. In short, elegant and fresh style and strange and grotesque techniques are often one of the keys to success.

Operators pay more and more attention to the design of coffee shop signs, and some artistic, three-dimensional and advertising signs composed of slogans, affiliation and numbers are constantly emerging. Cafe sign text design should pay attention to the following points:

1. The font, size, convexity and concavity, color and location of the store name should be considered to help the normal use of the door.

2, the text content must conform to the taste of the cafe.

3. The text should be as concise as possible, the content should be profound, and it should be easy to remember and identify, so that customers can see it at a glance. 4. Pay attention to the popularization of artistic writing and writing. The deformation of Chinese and foreign artistic figures should not be too flowery and artificial, and the written words should not be too scribbled. Otherwise, it is difficult to identify and bring trouble to production. The materials used for the signboards of cafes vary from store to store. The shops are large in scale and need exquisite storefronts. Copper can be used to highlight hollow words, which are shiny and luxurious, and the effect is quite good. Porcelain characters never rust, and the light intensity is good, which is especially good as a signboard. Plastic characters have gorgeous luster and are easy to make, but after a long time, the luster fades, the plastic ages, and it will be deformed when exposed to cold, heat and sun, so it cannot be used for a long time. Wooden characters are also convenient to make, so they are easy to crack after long-term exposure to the sun and rain, and need frequent maintenance and painting. In addition to giving consumers a good psychological feeling in form, material, composition, modeling and color, the signboard design of cafes should also work hard on naming, striving to be concise, fresh and beautiful, easy to read and remember, making it attractive, promoting consumers' thinking activities and achieving ideal psychological requirements.