Has anyone ever joined the "Aiya Boutique Square"?

decoration? No materials, no way. Alas, the online shop of Boutique Square has also begun to be renovated. It's really amazing. The decoration is all on the Internet, and the decoration is also virtual. To decorate, you don't need to paint or tile, just need a computer and click the mouse gently, and a beautiful storefront can be decorated in less than a day. During this time, Xiao Li's daily job is to turn on the computer to decorate the bosses who open stores online.

Xiao Li majored in chemistry when he was in college. After graduation, he came to Aiya Boutique Company. Originally, it had nothing to do with decoration, but out of his personal hobby, he always liked to study all kinds of cg animation software, especially FLASH. When he was in college, his classmates all knew that he liked computers, and he asked him for help in buying and installing computers, and he was very happy to do it. Later, there was a girl in the class who opened an online shop to sell accessories and asked Xiao Li to help her "decorate". At that time, he still thought it was quite new. The online shop was just a pile of photos, so there was no technology at all.

after agreeing to help, Xiao Li discovered that "decorating" the online shop is really not an easy task. All the pictures needed in the online shop need post-processing, plus some animation and music to make them more attractive. After some hard work, he helped his classmates design a plan and added cartoon-like shopping guide animation, and the business in the store was much better. Since then, Xiao Li has realized that "decoration" of online stores is a profitable career. So he began to "decorate" the online shop when he was in college, and opened a studio to concentrate on his creation after graduation.

alas, I remind you that network decoration needs good creativity.

Nowadays, young people like to open personalized online stores, and the competition is fierce. If the store can't attract customers' attention, then fewer people will enter the store, and the popularity will not come up, so it will be difficult to do business. Therefore, the general online store must be renovated to attract netizens' attention.

Xiao Li's studio can provide decoration design for all kinds of online stores. He sells page baby description templates, classification, announcements, shop introduction templates, shop logos, signatures, Wangpu decoration, photo album space, counters, Taobao boxes and so on. Xiao Li said that network decoration needs good creativity. It doesn't use cement sand, but every small plate needs creativity to attract customers. Although it is different from physical decoration, there are similarities in design, that is, we must design things with different feelings for different customers, consider the consumer groups of products to catch the attention of buyers, and take care of the preferences of online shop owners. Creative thinking is the most important. For example, the design of online stores suitable for young girls should take pink, small hearts and lace as the main elements, so as to arouse the desire of female netizens to buy.

At present, there are a lot of counterfeit Korean jewelry. What exactly is Korean jewelry? The designer of Aiya Boutique gave me a comparison. Aiya Boutique said that there are many designers studying in Korea, so I have a lot of experience on this.

1. Domestic "Korean" jewelry

This kind of so-called Korean jewelry is actually domestic imitation Korean jewelry. Their processing process is relatively Jerry-built, and they have no independent design ability. Most of them make Korean jewelry with the same appearance by covering the film according to the style of Korean jewelry, or make similar imitation Korean jewelry with different colors and styles according to the style of Korean jewelry. This kind of domestic Korean jewelry has the best workmanship in Guangzhou, and it should be said that it is a class A imitation of Korean jewelry. The imitations in other regions have rough workmanship and unsatisfactory styles.

2. Korean orders produced by domestic enterprises!

This kind of Korean jewelry is made in China, but the style is designed by Koreans, so there is not much problem with the style. However, because it is produced in China, the processing technology in China is not as good as that of the original Korean factory.

3. "Korean" jewelry produced by domestic Korean-funded enterprises or Korean enterprises

Now there are many Korean or Korean-funded enterprises in China, most of which are located in Qingdao. They all adopt Korean-style management and design by Korean designers, paying more attention to quality and hygiene, especially electroplating, which ensures that Korean jewelry will not fade. Therefore, domestic Korean enterprises have strict quality management, so their product quality should still be good. Of course, the working attitude of employees in China and the technological process in China should be said that there is still a certain gap between domestic Korean enterprises. It's like a lot of foreign famous brand clothing, developed to China, and produced in China in cooperation with manufacturers in China. The cost has decreased, but the quality of things has also decreased.

4. Korean jewelry produced by Korean domestic manufacturers

This kind of Korean jewelry is directly purchased from Korean manufacturers, and the cost of freight and exchange rate will be relatively high. This kind of Korean jewelry is generally called "direct delivery from Korea" or "import from Korea", but don't think that this will guarantee the quality. In fact, the Korean domestic jewelry market is also chaotic, and there are many imitations. Because Korean domestic jewelry can also be divided into branded jewelry and non-branded jewelry, just like a big brand in China has a new style, other small brand enterprises in China will follow its style one after another, and imitation products will emerge one after another immediately. This situation also exists in the Korean market. Therefore, even the products sent directly from Korea have differences in quality and brand, so please pay attention to this.

how to choose the location of the store? Is the most important thing for entrepreneurs/well, there are so many successful cases, is it accidental? Actually, no, alas, he has his own site selection method. Alas, the marketing promoter will talk to you about the following aspects next.

This paper summarizes the rules for the location and decoration of personalized jewelry stores, hoping to help friends in jewelry stores.

jewelry store location

jewelry store location should do the following: first, the store should be able to find and find, and choose a favorable position to find a profitable area.

1. The most important thing is a large passenger flow: busy streets, downtown areas and beside bus stops can be considered.

2. With the help of well-known stores: as long as it is a place frequented by female consumers, such as popular shopping malls, clothing cities and women's specialty stores.

3. Take advantage of the "cluster" effect: If the jewelry store has obvious product advantages, more distinctive items and strong competitive strength, then the location can be considered to be located in a relatively concentrated place like "Jewelry Street".

4. Choose the "low density" area: If the product features of the jewelry store are not obvious or the operating experience is not rich enough, you may avoid the competition from your competitors and choose the "low density" area covered by the jewelry store.

Decoration of jewelry store

Decoration is very important for store operation, and a good store decoration leaves a deep impression on people. As the saying goes, three points depend on appearance, seven points depend on dressing, and decoration also plays a role in store operation. Jewelry consumers still have a subconscious choice for jewelry stores psychologically. Many consumers say that the first impression of the store is very important. A chic and interesting shop will definitely attract more favor.

1. In-store: To reflect the feminine feeling and create a soft and exquisite atmosphere for women, it is best to have lighting and music.

2. Outside the store: it should be eye-catching, with strong visual impact and attractive, so that consumers can see it at first sight.

3. Store name: novel, close to consumers and in tune with the overall decoration style. Oh, such a nice name just right the name of this nice shop.

how can we open a successful alas boutique? Ah, what's the secret of success in the boutique? Now let's walk into the mystery of Aiya Boutique.

we must pay attention to the location according to the line. The choice of business location is closely related to the business content and potential customer base, and all walks of life have different characteristics and consumers. According to Joyce jewelry market location department, prime location is not the only choice for them to open a store, and they usually provide franchisees with more pioneering location guidance and training. It is the most important thing to choose the most suitable store location for this industry and brand under the guidance of the joining headquarters. Some shops are located in downtown areas, and business is not as good as opening in specific areas that are relatively remote. For example, a small shop selling oil, salt, sauce and vinegar is definitely better in a residential area than in a downtown area; Another example is a stationery store, which is obviously not as ideal as a cultural and educational area in a prime location. Therefore, we must determine the best place to open a store according to different business industries and projects, and choose the right storefront. It is not that the more lively the place, the better. The key is to make it appropriate. Franchisees must know what kind of customers their customers belong to, which place can attract which consumers, and be aware of them so as not to choose blindly.

(1) Personnel recruitment and training

Good employees are very important for a franchise store, so personnel recruitment and training are very important. When recruiting personnel, it is best to find the most suitable employee at the least cost. Franchisees can post recruitment notices next to franchise stores or introduce them through friends and acquaintances. It is necessary to have a detailed discussion with the candidates, observe their words and deeds, and find out the most suitable employees.

At the same time, franchisees should make use of the resources of the headquarters to provide necessary training for employees, so that they can understand the basic concepts of franchise chain, be familiar with the characteristics and functions of products, and master basic sales skills. A well-trained employee will be a powerful assistant for franchisees and reduce a lot of troubles for franchisees.

(2) Pre-publicity

Publicity is an indispensable means in modern commercial warfare, and it is also the most advantageous weapon for franchisees to take the lead. The publicity activity of opening a shop is a series of activities carried out by the operator before opening a shop according to the setting of business policy and the specific strategy of business. The contents of publicity activities include publicity themes, slogans, the use of media, the coordination of planning activities, etc., aiming at inducing consumers to shape the image of the new store.

Generally speaking, a brand will have a series of publicity activities to keep its brand awareness. However, before each franchise store opens, it still needs corresponding pre-publicity to achieve the best business effect after the franchise store opens. Franchisees usually need to start the promotion of franchise stores some time before opening a store, so as to inform consumers of the whole store opening information and make a good sales situation on the day of opening a store.

it may seem easy for an inexperienced person to open a franchise store, but in fact, every step along the way requires the franchisees to make efforts and make adequate preparations.

(3) Make full psychological preparation

First of all, franchisees should be fully prepared ideologically and spiritually. Choosing to start a business means working hard for yourself, and the responsibility on your body is not the same as working for others. It is tiring to open a shop. First of all, you should be prepared to suffer hardships. There is no good thing in the world that you get without paying. Before opening a shop, you should seriously think about whether your personality is suitable for starting a business and whether your hobbies are here.

(4) Choose industries and brands carefully

Choosing a correct franchise project is undoubtedly a good start for the franchise business. The first thing you have to do is to ask yourself what your strengths are and what your weaknesses are. Generally speaking, the following methods can be used to choose industries and brands:

First, pay attention to market research and market analysis and prediction. It is necessary to carefully examine the business situation of local shops in the same industry, and it will be easier to start a business and get rich by following the trend in a good industry market background than by going against the trend.

Second, try your best to choose industries that you are familiar with and industries that have relevant knowledge as investment targets, and give full play to your knowledge and skills as a favorable condition for choosing investment projects.

Third, if you can't choose an industry you are familiar with to start a business, it is very important to choose a good franchise headquarters that suits you and can give you strong and continuous support to open a store. There is often a big gap between good brands and bad brands. Take the popular mid-range jewelry joining industry as an example. Why is Joyce jewelry from England favored by joining entrepreneurs who lack entrepreneurial experience? Because Joyce brand is well aware of its close relationship with franchisees, it has raised the overall support for franchisees' career development to a strategic level.

Especially after entering the China market, Joyce Jewelry knows that only by integrating form and spirit with franchisees can the chain system be stable and developed. Therefore, after analyzing the general weaknesses of franchisees in China, Joyce Jewelry specially adjusted its management system for franchisees to better support franchisees. For example, in view of the inexperience of most franchisees, Joyce Jewelry has greatly strengthened the training for franchisees, expanded the training scope and extended the training time. The franchisee has been trained in all aspects on how to choose the location of the store, how to decorate the store, how to display goods, how to promote sales, how to deal with customer relations, how to recruit personnel, and how to promote the store. In addition, the extremely advanced logistics supply system provided by Joyce jewelry enables franchisees to get and adjust goods in time, which really solves the worries of franchisees. And other details are too numerous to mention.

(5) Raising funds

When you initially select the joining project, the next problem to be solved is raising funds. Many people's idea of opening a shop has become a bubble because it is unfavorable to raise funds. So, how to raise funds reasonably? First of all, personal deposits are the main source of funds. Therefore, if you are ready to open a shop, you should pay attention to saving at ordinary times and try to save more start-up funds for opening a shop. Followed by relatives and friends borrowing. If you have some friends or relatives who get rich first, they are the ideal borrowers. However, when you borrow money from them, you should introduce your store opening plan to them in detail, so that they have confidence in your repayment ability in the future. It's best to clearly state the term and interest of repayment of the loan and write a good iou, otherwise there will be contradictions and damage feelings. If you need more money to open a shop, you can also consider bank loans. However, generally speaking, it is not easy to apply for a bank loan, and you need to have real estate and real estate as collateral. In addition, it is also very important to choose some projects with less initial investment, more prosperous industry prospects and quick return of funds after opening a store.

(6) Store location

The choice of store location is a long-term investment of franchisees, which is related to the future economic benefits and development prospects of franchisees. Even if the product composition, service level, management level and promotion methods of two stores of the same industry and scale are basically the same, the operating benefits may be very different just because of their different addresses.

Three elements of successful operation of jewelry joining

Three elements of successful operation of jewelry joining:

1. Industry market with great potential

Alas, after several years of rapid development, it has formed a high reputation in the country. How did it succeed? The following author will help you analyze it: after a long-term tracking, the women's products market has always been the gold mining field for entrepreneurs. It is women's nature to love beauty, and they pursue tools.