Five wonderful comments on "influence" in 2022

5 Excellent Reviews of Influence 2022 (Selected)

The book Influence was written by American Ed Keller, who is currently the CEO of Roper Company and published on 20 14. The following are five excellent comments on "influence" compiled by me for your reference only. Please collect them and share them if you like!

1 Influence is a systematic and in-depth professional book, which can be said to be an authority on persuasiveness. But it is not as boring and stiff as other academic works. The language of this book is easy to understand and everyone can read it. Before reading, I didn't expect much from it. But when I started reading, I found it had such a strong magnetic force that I couldn't stop reading it. For the first time, I found books so attractive to me.

After reading this book, I feel very good and gain a lot; Although I am only a student, I have never worked in marketing. Because it is not a hunting guide advocating the use of psychological unscrupulous means, its greater role is to expose those unscrupulous "magic" and ensure that we can better protect ourselves without lowering our moral standards. Therefore, it is not so much written for marketers as it is written for everyone (everyone has to deal with coordination and purchase problems more or less).

Based on rich theories, this book analyzes each principle layer by layer, with thorough explanation, strong systematicness and logic, and gives appropriate examples to help understand and deepen the impression. Psychologists divide the forces that easily make people have unconscious reactions into six types. While telling us how these six forces work, he also taught us how to protect ourselves in front of them.

Courtesy in return-some training institutions come to the school to give "speeches" not only for free, but also sometimes give small gifts; I often promise to give some small gifts before doing research.

Commitment and consistency-a salesman will always ask you to agree with the advantages of his product first.

Social identity-why training institutions always spare no effort to promote their most famous students.

Preference-Why do students always introduce their training to their friends?

Authority-let me know why the speaker should be introduced before each lecture. The speaker is the highest leader of the organizer.

The ability to create shortages that others don't have is usually the key to competition.

In fact, the influence is everywhere.

Excellent thinking about "influence" Part 2 has just finished reading "influence". If you don't feel rich enough, you won't send it directly to the comment area. Put it here first and change it slowly.

This is a great book. I am not stingy to use such words. One of the biggest lessons from this book is: the persuasiveness of western research methods-data plus experiments.

I really hope to learn this way of dealing with things. Use data and examples, not assumptions, thoughts or even hearsay. This is a terrible habit.

Man is the most complicated animal in the world. There is an old saying, be a man first, then do things. Yes, but what I want to change is that I can be a man and do things. In other words, even people can do it well, and things are not much worse in theory.

This book is a study of people's behaviors and habits. Many principles are interesting. Give an example of yourself.

I went to a department to go through formalities today. Theoretically, as long as I bring my own photos, I don't have to develop them there. Just take a free number. Although it is written on the door. However, I saw that almost everyone took a small card after paying. I was thinking, oh, I think I have to pay. After seeing the words on the door, I still don't feel at ease. So, I asked the photographer.

The staff did not hesitate to say that your photo is not good because you are printing it. So I paid the money without hesitation. After the photo came out, I compared it and it was exactly the same as my own photo. I don't have to pay for taking pictures.

Why, I handed it in without hesitation? Back to the book a few principles:

One is conformity.

The second is blindly following authority.

The third is the concrete "because" sentence pattern.

Under the trend of these three factors, I paid a price for it. Although I despise my behavior, I still made such an action.

This book is about these reasons. Why did you make this or that decision?

Excellent thinking about "influence" 3 Recently, I was fortunate enough to read the famous book "Influence", and I feel that I have gained a lot. This is a good book similar to psychology, and I am deeply touched by the following points:

1. When we ask others for help, if we can give a reason, the possibility of getting help from others will greatly increase.

When a financial adviser tries to persuade a conservative client to make some high-risk investments, you should tell him emphatically what he will lose if he doesn't do so.

3. Rejection-concession strategy: When my original intention is to want a small thing, I can deliberately ask for a big thing, so that when the big thing is rejected, the success rate of getting a small thing will be greatly improved.

Even some seemingly insignificant requirements, we should remain vigilant. Agreeing to this small request will not only make us more willing to agree to bigger requests that have nothing to do with previous small requests.

Writing down has a magical power. Many large enterprises will let employees write down their plans in writing and even post them in a conspicuous position, thus constantly strengthening their motivation.

6. Preference principle: It is the most effective MGM method to get a group of people you know together to hold activities, and it is recommended to their friends by people who are already customers of our bank, because most people can't refuse people they like. If we can give each customer a small gift at the event site and use the principle of reciprocity to make customers feel indebted to us, it will promote the realization of sales. Of course, the party should be carefully planned and not easily seen.

7. As long as there are two people, you can always create a situation where you like one person and hate the other. In this way, popular people have a chance. This applies both the principle of priority and the principle of comparison. Examples of good cops and bad cops.

8. If you have enough authority and can gain the trust of the other party, your sales performance will be greatly increased. The way to gain the trust of others is usually to make them think that you are thinking of him, or to make him think that you are doing something for him that is against your own interests.

Excellent ideas about "influence" 4. Because of the wrong advertising slogan, the jeweler with very high inventory made a fortune. Originally, I thought of reducing the price by half to go to stock, but the signboard said that the price doubled, and customers flocked and swept away.

The wrong discount is printed on the coupon, which will lead people to buy at the original price, but people still choose to use the coupon to buy things.

It's as if people can dance by playing certain music in a certain environment. Valuables are out of stock due to rising prices, and daily necessities coupons are out of stock, which has become a fixed mode of action for people. Animal behaviorists have given some enlightenment.

At first, scientists found that the animal kingdom has a fixed mode of action. For example, the mother turkey only takes care of chickens that can make a certain sound; Some species of males do not attack all males who violate the border, but are selective, such as attacking only males with specific chest hair.

Scientists have done a lot of research and found that this is because evolution makes it more efficient to do something without thinking. Chickens that can make specific calls are usually healthy, and turkey mothers can give resources to individuals with higher survival rates; Male birds with the same specific chest hair are the main opponents who destroy their lives, so identifying them will concentrate their attention more effectively.

This is especially true for us humans. The more advanced the civilization, the more we need to take risks and give some trust to strangers, and save time and energy for other purposes. Sometimes it will give some businessmen a chance to make more money in our pockets. How to solve such problems requires insight into the truth, seeing through the influence of these principles, and arming yourself with influential weapons.

Fixed pattern behaviors are mostly unconscious, because evolution makes it unnecessary for us to think about the reasons for certain behaviors. But when the world becomes more and more complicated, it is always good to stay awake.

Because I think that a penny for a penny means good things, and good things have collectible value, then I am afraid that missing the last bus will lead to more price increases, and I am even more afraid of being left behind, as if I missed the opportunity to lose good things, which is why the special effects skill of destocking can only be effective in a specific environment by raising prices-the sale of valuable things.

Excellent thoughts on "influence" 5 This is a book written three years ago and should have been read three years ago. At that time, one of my colleagues was a reading maniac, and his book list was about more than the novels I had read. His influence seems to be recommended by him, but not necessarily. It's too early for me to remember. Only those people remember.

At that time, I was a tiger. I didn't know anything. I was desperate to do everything at work, just like a hollow bamboo. But as long as there was a little wind, I swayed wildly, desperately and unscrupulously. That's when I buy influence. "Best seller" and "very popular" are its labels. After buying it, I turned over a few pages, which impressed me deeply and deeply reflected on my obedience. I think this is just a weakness of human nature, which is too dangerous.

Later, several books were added, but somehow this book was left behind. I didn't live up to the big heart when I placed the order until I turned it out again the day before yesterday.

Classical young Xia divides knowledge into three categories in Transition: first-class knowledge is the source, and a few thin pages are an idea for the world to study; Second-rate knowledge is the Canadian interpretation of first-rate knowledge; Third-rate knowledge caters to you and tells you what you want to hear and understand. Influence seems to belong to the last category.

Influence tells a phenomenon that people's obedience has several different influencing factors, such as reciprocity, commitment and consistency, preference, scarcity, authority and social identity. That's it, that's it, no source, no source. Such a book is called the most cited book in social psychology today. Are you kidding?

I don't understand psychology, but I think psychology may study more than just phenomena.

The book "Influence" seems to be read by no one now, as if it suddenly disappeared. And I only silently spit out my wrong choices.

I'm still a tiger, and I'm still presumptuous in many cases, but I'll still be different from before-at least I won't buy the same kind of books again.