How to implement the corporate culture of a learning organization

In order to solve the confusion of enterprises, we innovatively proposed the twelve most effective methods, which have been verified in enterprise practice.

The first is to set an example.

Fully understand the admiration and imitation of leaders by subordinates. Leaders should take the lead, practice their own actions, convince employees, and strive to lead employees.

The second is to be a model.

Not only should corporate heroes and role models be rationally used, but also sub-units should be established or cultivated as demonstration points to set benchmarks and guide and motivate employees.

The third is to put points into context.

Implement high-quality projects, timely select outstanding employees in each position, and select outstanding departments to form contrasts, point to point, and create enthusiasm for all employees to participate.

The fourth is heart-warming.

Pay attention to the management of people's hearts, implement humanized management, and maintain communication channels.

Implement employee peace of mind projects, such as organizing employee birthday parties, sending birthday gifts, Christmas and other holiday parties, helping families with difficulties, psychological counseling and other activities.

At the same time, pay attention to the application of some concept slogans, and do not use language that is rigid and hurts the psychological feelings of employees.

For example, Fosun Group ties a "yellow handkerchief" to job-changers, and Haidilao "treats employees as... In order to solve the confusion of enterprises, we innovatively put forward the twelve most effective methods. And it has been verified in corporate practice.

First, set an example.

Fully understand the admiration and imitation of leaders by subordinates. Leaders should take the lead and practice it to convince employees and lead the way. Employees.

The second is to set examples.

Not only must we make reasonable use of corporate heroes and role models, we must also establish or cultivate sub-units as demonstration points to set benchmarks and guide and motivate employees.

The third is to lead from point to point.

Implement high-quality projects, select outstanding employees in each position in a timely manner, select outstanding departments, create contrast, and build enthusiasm for participation by all employees.

The fourth is to warm people's hearts.

Focus on managing people's hearts, implement humanized management, and maintain communication channels.

Implement employee peace of mind projects, such as holding employee birthday parties and sending birthday gifts. , Christmas and other holiday gatherings, family difficulties assistance, psychological counseling and other activities.

At the same time, pay attention to the application of some ideological slogans, and avoid using language that is harsh and harmful to employees' psychological feelings.

For example, Fosun Group puts a "yellow handkerchief" on people who want to change jobs, and Haidilao "treats employees as family members" etc.

The fifth is to focus on experience

Carry out corporate culture training camps. Activities such as expansion training can change mindsets, expand mental models, and stimulate personal potential; regularly hold themed activities such as skills competitions, artistic performances, sports competitions, and charity to infect employees' bodies and minds and experience the power of teamwork. < /p>

For example, Yankuang Group's "Corporate Culture Training Camp" has greatly stimulated and united the team's strength.

The sixth is to guide

Discover the classics in corporate development. Stories are compiled into books or manuals in the form of cases to strengthen publicity and guidance to make it easier for employees to understand and practice.

The seventh is to provide training for new employees. Personal career planning training, corporate culture training, professional skills training, leadership training, etc., while improving the quality and skills of employees, strengthen the cognitive identification of corporate culture.

The eighth is to build a network.

Create a network for internal and external communication of corporate culture, such as creating internal corporate magazines, building websites, launching radio and television, strengthening relationships with authoritative media or regional media, etc., to form a multi-dimensional network to spread corporate culture and enhance Corporate image.

The ninth is to use mechanisms.

Review existing corporate management systems, update or establish systems and processes that match the implementation of corporate culture, such as assessment and incentive systems, learning system, regular meeting system, evaluation system, rationalization suggestion system, etc., to form a long-term mechanism to ensure that the corporate culture takes root.

The tenth is to pay attention to the beautiful environment of the factory or office area. The construction of visual culture, such as the hanging of slogans and banners, the placement of concept entries, the setting up of cultural bulletin boards, the planning of environmental visual identification systems, etc., must standardize and refine all items of the enterprise, and use unified logos or standardized templates.

This creates a strong cultural landing atmosphere.

Eleventh is about brand education.

Brand is the cohesion of corporate culture. It is necessary to increase publicity, do a good job in quality management, integrate marketing models, and enhance brand value, so as to drive the corporate culture to take root and promote the flowering and fruiting of corporate culture.

Twelve is borrowed from the outside brain.

Enterprises not only need to form their own corporate culture implementation team, but also need to use external brains, especially management consulting agencies with practical experience, which can provide strong intellectual support and experience reference for corporate culture implementation, and make reasonable use of them. Internal and external resources work together to implement corporate culture.