Articles, can't use self-media entrepreneurship?

Nowadays, with the rapid spread of the Internet, there are more and more platforms for publishing content, and it is becoming more and more popular to start a content business from the media.

Ma Dong, a well-known host, founded Miwei Media to create original content; Xu Husheng, the former editor-in-chief of Bund Pictorial, founded a "One" video; Luo Zhenyu, who was earlier and more famous, founded "Luo Ji Thinking" ...

In the field of Internet, especially mobile Internet, more and more media people have made outstanding achievements by producing high-quality original content. Recently, there are not a few high-quality WeChat WeChat official account financing from the media, and even some companies have been listed.

so, in 216, how should we use self-media for content entrepreneurship?

what kind of people are suitable to be self-media?

why are more and more traditional media people planning to start businesses with content?

because these excellent media people have experienced industry background, and because everyone was in the system in the past, the development space was limited to some extent. After a period of development, the Internet and mobile Internet have many third-party resource platforms for them to play freely.

New media has a great impact on traditional media. Under the influence of the success of new media groups, more and more traditional media people with ability and resources go out to set up another portal.

So not everyone can do it from the media. If you don't have past resources as support, you can only make yourself a dark horse.

However, the market for content entrepreneurship is getting bigger and bigger, but the options for entrepreneurship are getting narrower and narrower. For self-media entrepreneurs who never make any offline contact, it is more appropriate to start a business as a vertical platform in the face of vague user portraits and audiences.

The content of the vertical platform is targeted, which can focus on people who are also concerned about this content, and at the same time, it can also drive people to discuss and express their opinions on the platform.

This also gives more opportunities to the grassroots, because no matter how much traditional media people do from the media, they can't cover all vertical fields. As long as you can find out what you are good at, you may not be able to make some achievements.

Three Necessary Stages

Generally speaking, the self-media of "content entrepreneurship" goes through the following three stages: brand building-fan accumulation-traffic (fans) realization. Only a few self-media entrepreneurs can clearly understand their future business model as soon as they start.

1. Brand building

The slogan of WeChat is that even the smallest individual has his own brand. The first step to success from the media is to establish your own brand.

However, in this era of massive spam, how to establish your own brand is a big problem. At present, the bonus period of promotion has passed, and it is necessary to promote it accurately in an effective way if you want to establish a brand quickly.

2. Accumulation of fans

Now that the bonus period of adding powder has passed, in order to obtain stable, high-quality and accurate fans, besides the necessary promotion, the most important thing is to continue to create high-quality content, and the content should be consistent with the brand.

for a large-scale self-media company, there must be a certain team to maintain fans, so as to ensure the retention of fans and the rapid and high-quality output of content.

3. Liquidation of traffic (fans)

Since the media became famous, there have been a large number of fans and a large number of reading traffic, realizing it is an inevitable requirement. Without cash to support it, everything is empty.

There are mainly the following ways to realize from the media:

1. Self-owned brands produce products; 2. Promotion and sales of industrial products; 3. advertising alliance and the platform's own advertising system; 4. Brand advertising space; 5. Membership fee;

there are more subdivided and better ways to play, which are not listed one by one, and need to be refined, adjusted and designed according to the nature of the media.

It should be remembered that no matter how the media and platforms change, in-depth content is an indispensable spiritual food for readers at any time.

can we raise money from the media?

obviously, we can raise funds from the media, and there are not a few. Last year, on average, two or three WeChat WeChat official account received investment every month, with the amount ranging from several million to several hundred million.

And just today, Mi Wei Media, founded by Ma Dong mentioned at the beginning of the article, was officially released and won Series A financing, with cornerstone capital as the investor, with a valuation of 2 billion in this round.

The self-media that can obtain huge financing is naturally a big cow account with an industry background, but this does not mean that the self-media that is not very famous cannot raise funds.

For some heavily vertical and regional WeChat official account, hundreds of thousands of financing is enough to transform a WeChat official account from a grassroots to a local self-media benchmark. Even some local governments have given great support to self-media and strengthened cooperation in publicity.

financing sounds like the fastest business to realize, but there is no free lunch in this world. High investment must be accompanied by high risk, stronger and better content output and more perfect business model.

To sum up, in 216, there is still a great opportunity to start a business by using the media. Whether you can use the media to gain a foothold in the entrepreneurial army depends on the ingenuity of entrepreneurs.