Advertising slogans using rhetorical techniques

(1) Dove Chocolate - Milky fragrance, silky feeling

[Appreciation] The reason why this advertising slogan is called a classic lies in the word "silky feeling" psychological experience. Silk is used to describe the delicate feeling of chocolate, with lofty artistic conception and rich imagination. This advertising slogan makes full use of association and brings the charm of language to the extreme.

(2) Delbis Diamonds - Diamonds are forever, a diamond will last forever

[Appreciation] Facts have proved that classic advertising slogans are always rich in connotation and beautiful sentences. This slogan of De Beers Diamond not only expresses the true value of diamonds, but also raises the value of love to a high enough level from another level, making it easy for people to associate diamonds with love. It's truly the most wonderful feeling.

(3) Coca-Cola - Forever Coca-Cola, unique and good taste

[Appreciation] In the carbonated beverage market, Coca-Cola always has an attitude of giving up, it seems that Coca-Cola is the best tasty. Although Coca-Cola's advertising slogans change every few years, and many slogans have been handed down that can be considered classic themes, this one has been used the longest and best represents the spiritual connotation of Coca-Cola.

(4)Nescafe coffee - it tastes great

This is the most familiar advertising slogan and also the favorite advertising slogan. Simple yet profound, catchy, because the feelings from the heart can be blurted out, which is what makes it classic. So much so that when Nestle spent a lot of money to collect new advertising slogans from around the world, it found that there was no one more classic than this sentence, so it retained it permanently.

(5)M&M Chocolate - only dissolves in the mouth, not in the hand

[Appreciation] This is the inspiration of the famous advertising master Bernbach, it can be called a classic and has been widely circulated to date. It not only reflects the unique USP of M&M chocolate icing packaging, but also implies that M&M chocolate tastes so good that we are not willing to let the chocolate stay on our hands for a while.

(6) Pepsi-Cola - the choice of the new generation

[Appreciation] In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They discovered the market from young people and positioned themselves For the new generation of Coke, it invited the superstar singers that the new generation likes as its brand spokesperson, and finally won the favor of young people. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the most important role.

(7) Volkswagen Beetle - It’s better to be small if you think about it

Appreciation The American car market in the 1960s was dominated by large cars, and the Volkswagen Beetle had just entered There was no market at all in the United States. Bernbach once again saved the Volkswagen Beetle, put forward the idea of ??"think small", and used the power of advertising to change Americans' concepts and make them realize the advantages of small cars. From then on, Volkswagen's small cars dominated the U.S. car market until Japanese cars entered the U.S. market.

(8) Nike - just do it

[Appreciation] Nike quickly became a sporting goods brand through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan The first brand, and this slogan is in line with the mentality of the young generation, just do it, as long as you are different, just take action. However, with Jordan's retirement and the change of just do it to "I dream.", Nike's influence gradually declined.

(9) Nokia - Technology is people-oriented

[Appreciation] "Technology is people-oriented" does not seem to be the first one proposed by Nokia, but it has fully demonstrated the connotation of this sentence. Facts have proved that , Nokia has been able to leap from a small brand to the number one brand in the mobile phone market because it respects this concept and truly embodies the people-oriented concept from product development to talent management. Therefore, the slogan is particularly powerful because It means something.

(10) Mai's Coffee - Every drop of fragrance is rich and full of flavor.

[Appreciation] As the second largest coffee brand in the world, Mai's advertising slogan can be called a classic of language. Unlike Nestlé, McLaren's sensory experience is superior. Although it is not as straightforward as Nestlé, it is in line with the artistic conception of drinking coffee. At the same time, it closely combines the mellow aroma of McLaren's coffee with the inner feelings. Also withstands the test.