Telecom pushed "double gigabit", China Unicom pushed "three gigabit" and suddenly shouted "full gigabit", which made people laugh.

Wu Wen, the operator's financial network

Brand competition among the three major operators seems to become fierce, and they have launched "Gigabit" broadband services with different names. At first, China Telecom announced the launch of "Double Gigabit", and then in the first half of this year, China Unicom announced the launch of "Three Gigabit", while China Mobile recently announced the launch of "Full Gigabit", which was dizzying.

Three major operators start the "Gigabit" era

The previous "Gigabit" refers to fixed-line broadband. After the commercialization of 5G, the three major operators all announced the implementation of the "Gigabit" broadband strategy, but from the slogan, one shouted louder than the other.

It is understood that China Telecom released the "White Paper on Smart Home" as early as 20 19, and took the lead in launching the construction of "Building a Double Gigabit Demonstration City with Shanghai", which can be extended to cities all over the country in the future. This should be the first one in China to propose "double gigabit". At that time, this concept was very fashionable, and it was all the rage among companies in China telecom province, which made China Mobile and China Unicom very envious.

However, it can't have the same name as China Telecom's "Double Gigabit" broadband, can it? Therefore, the industry pays attention to it. China Unicom also held a press conference on "Unicom's 3 Gigabit Wonderful Sailing" at this year's "5 17 Telecom Festival", officially starting with 5G? New infrastructure, 5G? New platform, 5G? The new ecology has launched Gigabit 5G, Gigabit broadband and Gigabit Wi-Fi broadband services in three aspects.

In other words, your telecom is called "Double Gigabit" and China Unicom is called "Three Gigabit".

Only a few months later, a name appeared, which shocked everyone. On August 24th, China Mobile officially launched the "Full Gigabit" broadband service.

At this point, the three major operators have entered the "Gigabit" era.

Mobile "Full Gigabit" slogan is basically capped

In fact, only from the brand slogan, China Mobile's current "All Gigabit" slogan is basically capped, and its name is more powerful than "Double Gigabit" and "Three Gigabit".

China Mobile said that relying on the industry-leading advanced technology, focusing on home interconnection, smart terminals, featured applications and quality services, it has comprehensively built a "full Gigabit" overall solution including Gigabit 5G, Gigabit home width, Gigabit WiFi, Gigabit applications and Gigabit services, and empowered an ideal life with technology.

China Telecom's "Double Gigabit" refers to the "Double Gigabit" combination of "5G+ Gigabit Broadband"; The three core elements of Unicom's "Three Gigabits" are Gigabit 5G, Gigabit Broadband and Gigabit Wi-Fi.

From this point of view, mobile not only surpassed the other two companies in slogan momentum, but also shouted "all" in propaganda content. It is estimated that it is difficult to surpass the word "full gigabit" in the future.

What about China Unicom?

The problem is that this has brought difficulties to the promotion of "Gigabit" of China Telecom and China Unicom. Will China Unicom continue to improve this slogan in the later period?

Obviously, if it is not modified, it will be inferior in spreading slogans, and it will be crushed by China Mobile.

But if you change it, the word "Gigabit" doesn't seem to be very easy to use, so you can't use "10 Gigabit". After all, the "10 Gigabit" era has not yet arrived, and there are no 10 Gigabit products, which is really a headache.

So the operator's financial network came up with an idea, or the three major operators negotiated that China Mobile and China Unicom could use "all Gigabit" by default, so that everyone ended this round of brand slogan competition; Both China Telecom and China Unicom can use the words "Gai Gigabit" and "Super Gigabit", which have similar meanings to "Full Gigabit" and are even more powerful.