Public relations advertising slogan

The customer is God. We treat and serve sincerely. There is nothing to say. Customers are our parents. It's no exaggeration to use five-star service. After all, most customers are indeed right, and they are not 100% right.

The earliest source of the phrase "the customer is always right" should be Wal-Mart, which built its first store in China in Honghu, Shenzhen. On his wall, you can see a slogan that all people who enter the store can see:

1, the customer is always right;

2. If the customer makes a mistake, please refer to Article 1.

In real life, the service industry advocates that "customers are God", and customers are used to being "God" in the face of services provided by service providers. I feel that if I give money, I will naturally get meticulous treatment and "God"-like service from others. So the customer pointed at the waiter's nose and cursed, and the waiter "forced a smile" sometimes happened.

As customers, it is understandable that we use proper means to safeguard our legitimate rights and interests. However, relying on oneself as a "god" to make trouble without reason, be overbearing and even insult one's personality is not only not what a kind "god" should do, but also aggravates contradictions, is not conducive to solving problems, and even leads to language or personal conflicts, and even endangers life safety.

Under the condition of market economy, companies and enterprises naturally have to take various marketing measures to open customers' wallets in order to obtain better benefits, and service is an important consideration for customers' consumption. Improving services through various means naturally becomes a means for all walks of life to win customers. Therefore, the service industry advocates that "the customer is God". However, things are always easy to evolve from one extreme to the other. The phrase "customer is God" is not only a marketing concept, but also the subtext of "rich is grandpa".

Customer is God "is said from the service attitude, but China's service industry is still in its infancy, which has been adjusted in developed countries.". When a customer hurts a salesperson, the salesperson will never unconditionally apologize to the customer. For example, China's major airlines have repeatedly educated flight attendants, and the content is nothing more than that flight attendants are harassed and unable to resist. Singapore has already rewarded flight attendants for resisting passengers' rude behavior. Hong Kong stewardesses also began to practice wing chun boxing to deal with unscrupulous passengers. Salespeople also have the same right as customers not to be hurt. Customers are like God, but they are definitely not God.