Heyuan's specialty

The selection process of the third famous new agricultural products in Guangdong Province consists of seven links: declaration and registration, evaluation and recommendation, satisfaction survey, online evaluation, on-site inspection, approval and publicity, and social release. The selection activity aims to create a number of regional public brands, enterprise brands and product brands with outstanding regional characteristics and distinctive product characteristics, promote the transformation of Guangdong agriculture from production-increasing orientation to quality-improving orientation, promote the structural reform of agricultural supply side, achieve a new balance between agricultural supply and demand at a higher level, accelerate agricultural transformation and upgrading, promote the integration and development of three industries, and realize the high-quality development of agricultural and rural economy.

draw

In recent years, our city has taken the implementation of rural revitalization strategy as the general starting point, and the structural reform of agricultural supply side as the main line, implemented the agricultural brand strategy, led to accelerate the transformation of agricultural development mode, actively built a modern agricultural industrial system, implemented the action of upgrading the quality and increasing efficiency of characteristic and advantageous industries, and vigorously developed the industry of enriching the people and rejuvenating the village. With chestnut, kiwifruit, chicken peach, yuba, camellia oleifera, tea, vegetables and pigs as the leading industries, nine provincial modern agricultural industrial parks have been established. At present, there are 5 areas with distinctive advantages of agricultural products, 92 provincial excellent new agricultural products, 52 provincial famous brand products, 3 organic foods1/kloc-0, 78 green foods and 385 pollution-free agricultural products. Eight brands, including Zijin Green Tea, Dongyuan Huxian Tea, Zijin Black Tea, Heping Passion Fruit, Li Anping Eagle Mouth Peach, Heping Kiwi Fruit, Dongyuan Chestnut and Longchuan Camellia Oil, were selected in the list of "Guangdong Zi Hao" 20 19, the top regional public brands of high-quality new agricultural products with county domain names 100, among which the brand value of Dongyuan Chestnut and Zijin Green Tea exceeded 3 billion yuan.