What are the psychological traps in supermarkets?

Have you ever noticed that after going to the supermarket, you always end up buying more than you originally expected, and you often regret it when you get home? The answer may surprise you: everything in the supermarket - from shelves to displays, advertisements, lights, and music, seems random, but in fact it has been carefully designed with only one purpose, which is to "take money out of your pocket" "come out.

1. Products that are parallel to the line of sight have high profits. The placement of goods in supermarkets all have the same principle: what you can easily get is always what the merchant wants to sell the most. The survey shows that the best-selling items are placed at eye level with customers, at waist level and at knee level. Among them, the former is the best place to place supermarket goods and can increase sales by 70%.

2. Put the items you want to sell most on the right. The shopping aisles of supermarkets are generally wide enough, straight and flat, and have few corners. This is to extend the "stay" time of consumers in the supermarket as much as possible and prevent them from taking shortcuts to the checkout counter and exit. Supermarkets also take advantage of people's right-handedness to place the products they want to sell most and have higher profits on the right side of the main shopping aisle or display cabinet.

3. Products with small profits but quick turnover "hold" the entrance. When you walk into the supermarket, you may be faced with a bunch of special offers, but you have to stay calm. The easier it is to see and get the goods, the more profitable the supermarket will be or the goods it is eager to sell. Generally speaking, near the entrance, there are mostly products with small profits but quick turnover and high purchase frequency to attract you to come in.

4. Put fresh products at the end. Supermarkets always hope to "sell advanced goods first." Therefore, when placing milk and yogurt, I like to put the freshest products at the bottom and gradually change them every day. In freezers and freezers, fresh products are also placed at the bottom. If you want to buy the one with the latest manufacturing date, then "take out" the innermost product.

5. Vegetables and fruits are the most profitable. Most of the fruits and vegetables in supermarkets are displayed in the center.

6. Price "tear down the east wall to make up for the west wall". There is a complex set of price strategies in supermarkets. You may see eye-catching slogans such as "Everyday low prices" and "Lowest prices within 5 kilometers", but the actual situation is not like this. Supermarkets use the psychological "halo effect" to give you the impression that this supermarket is cheaper.

7. Freshly baked and sold, the “taste” is alluring. The rich aroma wafting from supermarket bakeries is always irresistible. Most people think that baking bread and cooking cooked food on-site is for "freshness". In fact, this is the "olfactory marketing" of supermarkets.

8. Children are the best money to make. Who is most prone to impulse buying? child. Children's consumption is irrational and possessive and can emotionally manipulate their parents. It is precisely by taking advantage of this consumer psychology that supermarkets have a set of sales strategies to make money from children: the first is to carefully arrange display cabinets of children's products (toys, food, etc.); the second is to set up "ambushes" on the only way children must pass.

9. There is something fishy about buying one and getting one free. The world-famous food company Nabisco Foods Co., Ltd. has many years of promotional experience and believes that discount signs can increase sales by 23%. But there are actually traps: some merchants quietly increase the price of their products and then add gifts. For example, a bottle of shampoo originally cost 20 yuan. Now, if you buy a bottle of shampoo, you will get a bar of soap priced at 2 yuan. However, the price of the shampoo has been quietly raised to 22 yuan.

10. “Fish in troubled waters” in the special price area. There are often promotions in supermarkets, but some promotions may not be really cheap. For example, in the special price area, there will be some items with original prices mixed in; under the large price list, the manufacturer of the product is written in inconspicuous small letters, and other brands are mixed in, so some inattentive customers may easily buy by mistake.

11. Large packaging is more expensive than small packaging. Many consumers have the inertial thinking of "buying more is better than buying less", which has also become a "sales psychology tactic" in supermarkets. When visiting the supermarket, you can do the math and find out that the price of many products in large packages is more expensive than in small packages. This situation mostly exists in snack foods, such as drinks, potato chips, etc.

12. The cut fruit has "suspicious origins."

Packaged and cut fruits can be purchased as much as you want. This sales method appears to be very convenient for consumers, but in fact it has questionable origins. Every day in supermarkets, a large number of fruits cannot be sold due to appearance or deterioration problems. The common practice is to break them into parts and package them for sale.

13. Use light to attract people with "color". In some small supermarkets, pink lights are installed above the meat counters to make the fresh meat look more appetizing. When you buy it home, it won’t be the same. Because ambiguous lighting often makes food more delicate, generally speaking, red lighting is commonly used for meat, yellow lighting is commonly used for bread, and blue lighting is commonly used for seafood.

14. Most shopping guides get kickbacks. When you go to the supermarket, you will meet many "shopping guides" who enthusiastically recommend products to you. In fact, behind their enthusiasm, there is a "hidden secret" of getting kickbacks: some brands with little influence usually don't have the money to put in a lot of advertising, and the quality is not outstanding, so they use the "crowd tactic" to place a large number of shopping guides in supermarkets. members, and allowed a high commission rate.

15. Checkout is the last step of shopping. The products at the checkout counter are generally daily necessities or affordable small snacks. The more temptations are exposed in front of them, the less customers can withstand these tests. The survey found that people who were "trapped" in long checkout lines were 25% more likely to buy candies and drinks on the shelves.