Yubang Village, Sha County, Fujian, is famous for Sha County snacks. How did this once shabby little village become successful?

When it comes to Yubang Village in Sanming, Fujian, many people may think that it is just an ordinary small village. But when it comes to national delicacies? Shaxian snacks? That is really well known to everyone.

In particular, the Shaxian snack business covers 62 countries and regions around the world, with more than 88,000 stores nationwide and an annual turnover of more than 50 billion yuan.

The success of Shaxian snacks is inseparable from the first generation of snack owners headed by Yu Guangqing, a villager in Yubang Village. At first, they relied on a pole to make their way around the world. They used the pole to sell snacks and put water and soup on the side. This opened the door to the market.

Slowly it evolved into a small shop with a relatively simple environment. After Yu Guangqing proposed "one yuan to enter the store, two yuan to eat, five yuan to eat well", Shaxian snacks became popular. . Many people in the market like Shaxian snacks, which are delicious and inexpensive. After the first batch of villagers started making money, more and more people in Shaxian County chose to go out and work hard. Gradually, many Shaxian snack bars sprung up in the streets and alleys. Gradually, Shaxian snacks can also be seen in many overseas countries and regions.

Yubang Village is also famous for Shaxian snacks. The craftsmanship of Shaxian snacks has been passed down from generation to generation. Therefore, in 2007, the production process was included in the Fujian Provincial Intangible Cultural Heritage List, and was later applied and approved to become a national intangible cultural heritage. ?

With the development and construction of the economy, Shaxian Snacks has also begun to carry out standardized management in brand building, and has carried out corresponding guidance and management in terms of store location, positioning and craft production. Better promote the growth and development of Shaxian snacks.

Yubang Village, which once relied on Shaxian snacks to escape poverty and become rich, is now continuing to expand the snack industry and is slowly developing towards tourism. It is hoped that through innovative development, it can find new opportunities to revitalize the village. Let more people know and personally visit the birthplace of Shaxian snacks.