How much does a bottle of 53 degree Feitian Moutai cost?

As of May 2020, the price of 53-degree Feitian Moutai is 1,499 yuan/bottle, -2,450 yuan/bottle.

Prices will vary in different regions and channels. The price of 53-degree Feitian Moutai is 1,499 yuan/bottle and -2,450 yuan/bottle. The annual report disclosed by Kweichow Moutai recently showed that the inventory of finished wine was 7,444.14 tons, a year-on-year decrease of 15.99%.

Although the inventory volume decreased, the value of Moutai’s liquor inventory increased. The annual report shows that the company's book balance of inventory goods is 730 million yuan, a slight increase of 5.95%. This also means that the inventory of Moutai's mid-to-high-end liquor has increased, thus increasing the book value.

According to the value and inventory of the liquor in stock, the cost of each kilogram of Moutai is only 49 yuan. The retail price of Feitian Moutai 53% 500ml in Moutai's self-operated store is 1,519 yuan/bottle. It’s no wonder that Moutai’s gross profit margin reached a record high of 94.17%, and its net profit margin exceeded 50% for the first time.

Extended information

The reason why Feitian Moutai is so popular is that on the eve of the founding ceremony of the People's Republic of China in 1949, Premier Zhou Enlai held a meeting at Huairen Hall in Zhongnanhai and determined that Moutai liquor would be used for the state banquet of the founding ceremony. Since then, Moutai liquor has played a pivotal and unique role in my country's political and diplomatic life, and there have been many good stories.

In 1975, Wang Zhen, then Vice Premier of the State Council, announced at a national meeting that Kweichow Moutai was the national liquor. In the 50 years since the founding of the People's Republic of China, during numerous major state events, party and state leaders have regarded Moutai as a national gift and presented it to foreign leaders. Since ancient times, there have been countless literati and poets who yearn for and praise Moutai.