3 Coca-Cola advertising slogans

Coca-Cola has always invested a lot of money in marketing and has a strong brand awareness. But what is Coca-Cola’s slogan? I’m afraid most people don’t remember it. What they remember is the classic one. The image of the Coke bottle, or the color of its liquid, is not the sentence: Coca-Cola is the original, authentic Coke. This article is the Coca-Cola advertising slogans I compiled for everyone, for reference only.

A complete collection of Coca-Cola slogans:

1886 Please drink Coca-Cola

1904 Fresh and delicious satisfaction - that is Coca-Cola

1905 Coca-Cola - Maintain and restore your strength No matter where you go, you will find Coca-Cola

1906 High-quality drinks

1907 Coca-Cola - brings energy and makes you full of energy

1908 Coca-Cola, bringing sincerity

1909 Wherever you see the arrow mark, you will think of Coca-Cola

1911 Enjoy a cup of flowing laughter

1917 Three million a day! (person times)

1920 Coca-Cola---a good thing poured into a cup from nine places

1922 Thirst has no season

1923 Enjoyment when thirsty

1925 True charm

1925 Six million people a day

1926 Thirst and coolness The closest distance between them - Coca-Cola

1927 In any corner

1928 Coca-Cola - natural charm, pure drink

1929 The best drink in the world

1932 The coldness under the sun

1933 Sweeping away fatigue and thirst

1935 Coca-Cola-bringing the moment of gathering with friends

1937 Happy Hour in America

1938 Thirst needs nothing else

1939 Only Coca-Cola

1940 The easiest way to quench your thirst

1941 Work The vitality of Coca-Cola belongs to----

1942 Only Coca-Cola is the best. Coca-Cola will always buy the best

1943 The world-wide symbol of American lifestyle----Coca-Cola

1945 A symbol of happiness in life full of friendship

1946 World Friendship Club---just 5 cents

1946 yes

1947 Coca-Cola The quality is your forever trustworthy friend

1948 Where hospitality is, there is Coke

1949 Coca-Cola——Go all directions along the road

1850 Thirsty, also pursuing quality

1951 The choice of hospitality and home

1952 All you want is Coke

1953 Full of energy---safe driving, a midsummer dream

1955 Like sunshine, bring excitement

1956 Coca-Cola---make good things better, bring light with one stroke

1957 Good taste Symbol of

1958 Coolness, Relaxation and Coke

1959 Coca-Cola’s joy and true vitality of life

1961 Coca-Cola brings you the best

1963 With Coca-Cola, you will have everything you want

1964 Coca-Cola will give you a lively, special vitality

1965 Fully enjoy Coca-Cola

1966 Drink Coca-Cola and you will never feel tired again

1968 Wave after wave, one cup

Another cup

1970 This is the real, this is the authentic Coca-Cola that really makes you happy 1971 I originally owned the world of Coke

1972 Coca-Cola---accompanied by good times

1975 Looking down at the United States and seeing what we get

1976 Coke and life

1980 A cup of Coke, a smile

1982 This is Coca-Cola

1985 A kick; a blow; Coca-Cola

1989 The unstoppable feeling

1993 Forever Coca-Cola

1994 Forever Coca-Cola

1995 This is Coca-Cola

1996 This is Coca-Cola

2000 Coca-cola. Enjoy

2001 Life tastes good

In 2003, enjoy as much as you want, it will always be Coca-Cola

In 2004, you must be happy by yourself

In 2006, there will be Coca-Cola in every direction home

In 2007, you will have Coca-Cola Enjoy yourself

2010 Who do you want to share the first bottle of Coca-Cola in the new year with?

2011 Coca-Cola is refreshing and delicious.

Selection of Coca-Cola advertising slogans Part 2:

1886 Drink Coca-Cola’s earliest slogan was born in the same year as the Statue of Liberty (Stayue of liberty), and is also the most frequently used slogan. It has been running smoothly for more than a hundred years.

1904 Delicious and Refreshing From 1904 to 1917, Coca-Cola was in a period of consolidation of domestic sales growth. The functional slogan reminded the American people of Coca-Cola’s dignity.

1917 Three Million a Day After three years of waiting, the neutral United States finally joined the ranks of the world war. The daily sales of three million bottles announced the starting point for Coca-Cola’s sales to skyrocket and its status as a world brand. .

1922 Thirst Knows No Reason In response to consumer habits, early Coca-Cola factories were only open in the summer. At this time, Coca-Cola persuaded the public that people in the United States, around 30 to 45 degrees north latitude, drank Coca-Cola all year round. Good times.

1925 Six Million a Day This slogan was launched simultaneously with the Coke Ritz Boy ad by the advertising genius Archer. Arch Lee's classic masterpiece.

1927 Around the Corner from everywhere From 1927 to 1929, it was the first wave of major expansion of Coca-Cola. Central and South America and Europe were its main focus, and China was also among them. This slogan clearly reveals the government’s globalization intentions. The same year that talkies came out, Coca-Cola ran radio ads.

1929 The pause That Refreshes The Wall Street stock market crashed on October 24, 1929, ushering in the most serious economic depression in human history. The stock market crash that was filled with victims really needed a moment of coolness. At the same time, Germany joined the ranks of Coca-Cola production.

1932 Ice cold sunshine While waiting for the dawn of economic recovery, Japan in the east and Germany in the west are expanding their military ideas to the extreme, and tense emotions have brought relations between the countries to a freezing point.

Looking forward to Coca-Cola bringing the dawn of peace„„

1936 It‘s the refreshing thing to do and are the most commonly used and most confident functional words of the Coca-Cola Company. Coke's icy coldness will cool you down, and Chaplin's "Modern Times" will also keep you cool and refreshing.

1938 The best friend thirsty ever had. The dry throat needs Coke, so what about facing the crisis of economic confidence? Superman (Superman) chose to be born at this time, and America’s self-confidence had to rely on. In the same year, Australia, Austria and South Africa joined the Coca-Cola family.

1939 Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-cola

This is the longest slogan in history, It contains twenty-one words, just like the dialogue in a romance movie. It will take you a while to read the whole sentence.

1942 The only thing like Coca-cola is Coca-cola itself consists of ten words, appearing twice in a row. From 1942 to 1944, which was also the hottest period of World War II, due to the inability to drink genuine Coca-Cola, counterfeit products (Afri-Cola) appeared in Germany. The Coca-Cola Company then launched this slogan to tell The German military must respect rights and put an end to piracy.

1944 Global high sign It can be seen from the lines between the lines that the United States has confidence and expectations for the Normandy landings in World War II. This war cry is also the first time that the Coke slogan is separated from the image of the drink.

1948 Where there‘s Coke, thereamp;rsquo;s hospitality appeared in the advertising slogan for the first time—amp;mdash;warmth and Coke are together. In the same year, Coke entered Hong Kong.

1949 Coca-Cola along the highway to anywhere The late 1940s and even the entire 1950s were the beginning of automobile civilization becoming mainstream. The highway delivered Coca-Cola to every corner faster. In the same year, the Cold War followed As the establishment of NATO unfolds, the psychological distance between the two major lineups needs Coca-Cola to resolve. Macau opened Coca-Cola stores this year.

1952 What you want is Coke Sony develops transistor radios. This revolution brings home appliances into a new field (the Walkman and the radio are its descendants), but at this time the unit price is still generally high. , Coca-Cola is still the best choice for happiness. Ireland stopped domestic sales of Coke from the UK this year and rolled up its sleeves to make its own.

1956 Coca-Cola makes good thing taste better Elvis Presley released his charming first album, which immediately reached the top of the charts. Coca-Cola with good taste is the best companion of rock music. Iran also met Coca-Cola in the same year.

1957 Sing of Good Taste Coca-Cola bottles and cans were in a critical period for the development of new varieties. From 1956 to 1959, four slogans were continuously launched, confirming the attention of senior management. In the same year, Taiwan began producing Coca-Cola.

1958 The cold, crisp taste of Coke was the favorite verb used by Coca-Cola in the 1950s, just like "the god of football"; "Billy" was the verb in the sports world at that time, and the 1958 World Cup was its favorite. For the first time in the edition, he also brought back the Remy Gold Cup to the motherland. In the same year, Angola began drinking Coca-Cola.

1959 Be really refreshed with the appearance of Barbie, which provided a constructive discussion topic between little girls and their parents. For little boys, we recommend the Coca-Cola Car. Starting this year, Ethiopia has its own cola factory.

1963 Thing go better with Coke U.S. President Kennedy was assassinated in Dallas. Hong Kong launched "Be relaxed and happy, everything will be successful", which is the earliest local slogan. The Cambodia Coke Factory also started operations in the same year.

1975 Look up America The end of the war brought unforgettable frustration to the United States, and the emergence of Coca-Cola helped the people heal and relieve pain in a timely manner.

1976 Coke adds life Coke began to pay attention to the image of daily life, and Hong Kong called it "Coca-Cola adds love and fun". 1976 Have a Coke and a smile The United States established diplomatic relations with the People's Republic of China and the same year Coke was imported to China again.

The local advertising slogan in Hong Kong at that time was "Coca-Cola adds laughter".

1982 Coke is it. Hong Kong called it "Coca-Cola", which was another very popular slogan, especially widely printed on Coca-Cola derivatives.

1986 Coca-cola red, white and you became the protagonist of slogans in addition to 1949 and 1956, from 1948 to 1986. Coca-Cola's centenary launch begins as the beginning of its restoration. In the mid-1980s, it was a red background with white characters, and it was used in the prosperous stage of bottles and cans. In the same year, Challenger exploded 73 seconds after liftoff, leaving stunned viewers in front of televisions around the world.

1987 Can't beat the feeling is called "Unstoppable Feeling" in Taiwan and "Unstoppable Feeling" in Hong Kong. It is the most popular song in Taiwan. , is also the most impressive Coca-Cola advertising slogan. It was Yu Chengqing and Ye Qianwen who endorsed the Chinese advertising song at that time.

1990 Can't beat the real thing continues the good feeling of the previous one, but it will be changed to, but the reputation and popularity of the sequel are often not as good as the first one, and this law obviously does not only apply to movies. The fall of the Berlin Wall symbolized the emergence of democracy in East Germany.

1993 Always Coca-Cola's short and powerful propaganda created the most successful slogan in the history of Coca-Cola. Taiwan became "Always Coca-Cola", and Hong Kong was called "Forever Coca-Cola". This longevity slogan lasted for eight years, spanning the 1992 and 1996 Olympics, the 1994 and 1998 World Cups, and the millennium. It is the most lasting publicity since 1917. language.

1998 slogan dedicated to football

Entering the 21st century, Coca-Cola’s advertising strategy has become more international.

The advertisement emphasizes the universal love and compassion in the world.

2000 Coca-cola. In the same year, Coca-Cola was injected into North Korea.

2001 Life tastes good Coca-Cola Company separated the product image from the essence of the drink and started from the emotions between people to create a warm atmosphere. From the website, print advertising, to TV media, it was integrated Propaganda, looking forward to creating another wave of peaks.

Coca-Cola has to face competition from Pepsi, Virgin (and perhaps China’s Very Coke), and the most effective positioning is “Its the real thing. (Authentic)”. Advertising has played a vital role in the development of Coca-Cola, which is popular all over the world. In its century-old development, Coca-Cola's advertising strategy that closely follows the market has contributed a lot to its establishment of the most valuable brand status. As the core content of advertising, the slogan is a clear expression of brand positioning. It reaches the consumer group through various communication media. All market-related activities should echo it and complement each other. We review the development history of world brands from the changes in Coca-Cola's advertising slogans, especially the successful experience in the Chinese market, which will have certain reference significance for domestic enterprises.

2005 "It's up to you to be happy." After the broadcast of Coca-Cola's dazzling personality show series of TV commercials starring Liu Xiang, Wilber Pan, Shawn Yue and S.H.E., six youth idols, it aroused great enthusiasm among young people and ignited their interest in The boundless passion to freely express yourself and pursue your dreams in life.

2006 "It's up to you to be happy." Online leisure life has become the forefront of Coca-Cola's "enjoy yourself". Everyone has two worlds, one is the real world and the other is the virtual world. Coca-Cola once again ushered in a new era of innovative entertainment, gathering its spokespersons Angela Chang, S.H.E, Li Yuchun, Wilber Pan, Shawn Yue, etc. to form the most powerful celebrity advertising lineup, and sincerely invited the Hollywood production team to take the lead, investing over 100 million to meticulously plan, shoot and produce the 2006 Coca-Cola " "Be happy yourself" II series of themed commercials.

2007 "Follow my heart and I'm cool". In Coca-Cola's 2007 "My Heart Is Happy" theme advertisement, the main red color, the passionate melody, the Coca-Cola logo and the Coca-Cola bottle that can be seen everywhere are still the main elements used in the advertisement. The performances of Liu Xiang and Wilber Pan are still so passionate and inspiring. The difference is that this year's Coca-Cola themed advertisement is not focused on the expression of "love", nor on the uniqueness of Coca-Cola drinks in connecting young men and women to express their emotions. Instead, it uses the "cool" characteristics of young people and the respective advantages of Liu Xiang and Wilber Pan to fully display the infinite vitality brought by Coca-Cola beverages in sports content, game performance, etc., and release "the heart is happy" temptation. This temptation is not only a temptation for consumers who experience Coca-Cola, but also a temptation for audiences who appreciate Coca-Cola advertising. At the same time, this temptation is not a break from Coca-Cola’s previous advertising themes. The words "It's up to you to feel good" at the end of the film just reminds the audience that the 2007 advertising theme is an extension of "It's up to you to feel good" and is a three-dimensional expression of "It's up to you to feel good".

2008 "Smooth Olympic Games". Starting from the world's largest red carpet that spans China and is popular all over the country, the wonderful creativity inspired by Olympic passion has become a highlight of Coca-Cola's Olympic promotional videos.

2009-2010 “Drink Coca-Cola”

Please drink Coca-Cola

From the first bottle of Coca-Cola in 1886 to the establishment of the first factory in the United States, Coca-Cola In the initial stage of development, more people need to taste Coca-Cola. Please drink Coca-Cola has become the theme of its activities. In the following ten years, although new advertising slogans appeared from time to time, they mainly came from the product. Promote it at the functional level: thirst quenching, good taste, and refreshing. For example: "Freshness, deliciousness and satisfaction are Coca-Cola", "Enjoyment when you are thirsty", etc.

In the 1920s and 1930s, as Coca-Cola products were accepted and recognized by more people, the advertising slogans became more and more emotional, adding more content on the basis of functional appeals. and meanings such as joy, friendship, etc. Such as: "A life full of friendship, a symbol of happiness", etc. However, this period is still a product promotion stage, and the real brand status has not yet been fully established.

The Second World War was an important period in the development of Coca-Cola. Coca-Cola became the drink of choice for Americans. Along with the overseas operations of American soldiers, Coca-Cola began to flow to various places. In order to ensure the supply of troops stationed abroad, Coca-Cola began to be established in some countries. Bottling plant. The registered Coca-Cola trademark still retains the word ENJOY, which in a sense represents Coca-Cola's century-old history and a classical style.

The feeling of being unstoppable

The end of World War II was a period of rapid economic development in the United States, and it was also a period of rapid growth for Coca-Cola. While the United States was promoting its democratic ideas and lifestyles around the world , Coca-Cola and McDonald's have become an important part of American culture. Coca-Cola has established factories around the world, participated in major sports events, and carried out various forms of advertising and promotion activities. Coca-Cola's popularity and market share in various places have been greatly improved, and its brand value has been rising. Advertising slogans from this period include: "My Coke World", "Coke Plus Life", etc.

The first batch of Coca-Cola products entered the Chinese market in 1978, and the first joint venture factory was established in the 1980s. At that time, China was in the early stages of reform and opening up, and many Chinese people were not used to this "taste of traditional Chinese medicine" beverages, and the prices are relatively high, Coca-Cola has focused its market on several major cities, taking advantage of China's local beverage channels, and while consolidating various basic work, it has brought new marketing concepts and made great efforts in foreign culture. At the same time as the invasion, Coca-Cola was also favored by some people as an "aristocratic".

"The unstoppable feeling" was the most popular advertising slogan at the time. It also expressed a spiritual level that Coca-Cola wanted to bring to people. In fact, it also represented people's curiosity and curiosity about Western culture. yearn for.

"Drinking Coca-Cola is not only about its taste, but more importantly, a feeling." This was the personal experience of some loyal consumers at that time.

Coca-Cola makes extensive use of television media, outdoor advertising, cold drink equipment and other promotional means in major urban channels, and uses vivid management methods at points of sale to promote the rapid development of Coca-Cola in the Chinese market. In the mid-1990s, Coca-Cola had initially completed its distribution in major cities, and traditional domestic beverages in various places were hit hard.

Have fun, always Coca-Cola

The 1996 Atlanta (Coca-Cola headquarters) Olympic Games should be Coca-Cola’s most glorious moment in the Chinese market.

There are 23 bottling plants in the country, and the Coca-Cola brand has become the most valuable brand. Products are often in short supply and maintain a rapid growth rate of more than 20% every year in the Chinese market.

The focus of Coca-Cola’s channels has shifted from wholesale to direct sales, requiring wider market penetration, higher business execution requirements, large product display areas, multiple varieties, rich advertising materials, and customer satisfaction. The relationship should be good.

"Omnipresence, value for money, and unique loyalty" have become the main marketing strategies, and sales work has also changed from guiding consumption in the past to promoting sales. Have fun, always Coca-Cola. It not only expresses the hearty feeling, but also embodies the confidence and grandeur of Coca-Cola. In fact, it was at this time that Coca-Cola truly found ALWAYS, the core content of the brand. It is both traditional and classical, yet also full of passion and vitality.

Coke every moment, Coca-Cola

Entering the 21st century, Coca-Cola began to feel unprecedented competitive pressure.

First of all, the headquarters has high hopes for the Chinese market and urges to accelerate the pace of development. However, as the domestic beverage industry gradually matures, domestic beverages represented by Very Coke, Rising Sun, Jianlibao, etc. are grabbing the market. , occupying many secondary and tertiary markets in advance; Pepsi-Cola has divided up many young consumer targets from "the choice of the new generation" to "imagination without limits"; the diversity of consumer consumption has forced Coca-Cola to change its market strategy.

Should we stay the same to cope with all the changes, or should we keep changing?

"Have fun every moment" was proposed based on the market environment at that time.

The word "moment" is reflected in time, expressing that Coca-Cola keeps up with the pace of the times, using popular singers such as Nicholas Tse and Cecilia Cheung as endorsements, and targeting the young generation to compete with Pepsi-Cola. It shows that no matter past, present or future, it will always be Coca-Cola.

"Extreme" is reflected in space. On the one hand, the company has shifted from carbonated drinks to a full-beverage company, developing all-round products such as tea, juice, and water. On the other hand, we have developed second- and third-tier cities and begun to expand the rural market, with prices becoming more popular and affordable.

In recent years, Coca-Cola has kept pace with the times, looking for market opportunities from time to time. Carry out online marketing, sports marketing and other methods to attract consumers' attention. At the same time, the advertising slogans based on some events are also worthy of praise, such as "Catch the feeling"; "Coca-Cola: Festival & lsquo; double & rsquo; add joy"; "Watch football, cheer together, drink Coca-Cola";

Liu Xiang’s homecoming version during the Spring Festival. "There is Coca-Cola in every direction home" is also an extension of having Coca-Cola every moment.

Looking at the development history of Coca-Cola, the changes in advertising slogans are always closely connected with the brand’s market positioning. In summary, it has the following characteristics:

1. Concise and concise advertising slogans are not only It is easier to remember and makes it easier for people to associate with the brand.

2. The advertising slogan is formulated based on factors such as the market position and competitive environment of the product at that time, and serves the expansion of the market.

3. Advertising slogan is a written expression of brand positioning. It can be changed in the form of written expression, but the core content and direction should not be changed easily. For example, Very Coke has gone from "Chinese people's own Coke" to "Youth has no failure"; from "Very Coke, Very Choice" to now "If there is a happy event, of course it is Very Coke", the product positioning is vague and even a little confusing.

4. The creation of a brand is a process of continuous accumulation and deepening. From asking for a Coca-Cola to drinking Coca-Cola every moment, it is closely related and the connotation is gradually enriched.

Many companies are often confused about the issue of advertising slogans, and are in a dilemma between "change" and "unchanged". "Stangless" can easily cause the brand to age; "change" can easily cause brand failure. Unknown risks. In fact, Coca-Cola's success comes from its long-term clear market positioning. Through product series development, packaging changes, the establishment of new channels, and continuous updating of marketing methods, especially the innovation of advertising content and forms, it gives this century-old brand new life and Vitality!

Enjoy Coca-Cola every moment!