Toothpaste is classified as ordinary cosmetics, and it is forbidden to claim whitening. How to manage the marketing of products?

Some time ago, the State Council promulgated the Regulations on the Supervision and Administration of Cosmetics, which came into effect on 202 1 1, and toothpaste will be included in ordinary cosmetics. "Regulations" prohibit cosmetics from claiming medical functions and exaggerating the application effect of cosmetics casually, and the publicity of toothpaste efficacy of various brands needs to be further standardized.

Article 77 of the regulations stipulates that the management of toothpaste shall refer to the provisions of ordinary cosmetics. After evaluating the efficacy of toothpaste according to national standards and industry standards, toothpaste manufacturers can claim that toothpaste has the efficacy of preventing dental caries, inhibiting dental plaque, resisting dentin hypersensitivity and relieving gum problems. ?

At present, toothpaste is endowed with too many functions. Yunnan Baiyao toothpaste has almost always been regarded as an artifact, and Pien Tze Huang also has some functions. Otherwise, it is impossible for so many pharmaceutical companies to become toothpaste manufacturers. In fact, toothpaste has only one function, that is, cleaning function, and it is an auxiliary product for brushing teeth. Apart from the different brands, there is no essential difference between toothpaste with a few dollars and toothpaste with dozens of dollars.

According to the relevant regulations, cosmetics are divided into special cosmetics and ordinary cosmetics according to the degree of risk. The state implements registration management for some non-ordinary cosmetics, while filing management for non-special cosmetics. Toothpaste not only belongs to cosmetics, but also belongs to? Ordinary cosmetics? The scope of. But from the management practice, there are many differences between toothpaste products and ordinary cosmetics, such as efficacy statement, raw material management, label management and so on. Everyone knows that toothpaste has various functions. Although toothpaste is not allowed to claim whitening effect at present, it can claim to prevent dental caries, dental plaque, dentin allergy and gum problems. Manufacturers also need to pay attention.

The State Council has promulgated the Regulations on Cosmetics Supervision, which stipulates that the contents of cosmetics advertisements must be true and legal. Cosmetic advertisements shall not express or imply what kind of medical effects the products will have, and shall not contain false or misleading contents.