* * * Entering the Capital of Internet Technology, Entrepreneurship and Innovation, Beijing-DAY 1

in the era of mobile internet, how can traditional enterprises swim online and offline flexibly? Wechat business is flying all over the sky, how to succeed in network marketing?

*** set up a Beijing station for enterprise study tour, and led the * * * army into Beijing, the capital of Internet technology entrepreneurship and innovation, to learn how to accurately position itself and how to make gorgeous transformation.

the first stop of studying in Beijing: qihoo 36

the first stop came to qihoo 36,36, the largest internet security company in China and the largest internet company in the world, which has been constantly changing and precipitating all the way. Here, the * * * army will face-to-face exchange with Qihoo 36 executives on the survival law and development path of successful enterprises in the mobile Internet environment.

arriving at 36, we were greeted by Song Anxing, general manager of 36 Strategic Development Department.

under the leadership of general manager song, * * * soldiers stepped into the 36 security booth to learn about the development history, cultural atmosphere, business model, company patents and other corporate information of 36 company.

(The above picture shows the global security threat heat map developed by 36 with big data technology+visual display form)

(*** The soldiers concentrate on appreciating the magical charm of big data)

After visiting the security exhibition hall of 36, * * * the soldiers moved to the conference room to share and exchange corporate themes.

According to General Manager Song, 36, as the largest Internet security company in China, the third largest in the world and the largest mobile Internet security company in China, adheres to the user-oriented concept, builds 36 products through technological innovation and product innovation, enriches 36 product lines, and provides users with search and other services relying on big data and cloud computing.

in 25, we gathered 6 million pc users and 8 million mobile users with the 36 model of free security and open platform, and shared users and traffic with partners in the form of open platform.

In the interaction with the * * * military, we learned that:

1. The organizational structure of 36 is mainly composed of four research institutes: National Cyber Security Research Institute, Enterprise Cyber Security Research Institute, Personal Cyber Security Research Institute and Artificial Intelligence Research Institute.

2. As an Internet company, 36 attaches great importance to the care and growth of employees, and thinks that the company's core asset is personnel assets. Therefore, the company gives employees very perfect benefits in equity incentives and life services.

the profit rate of 3 and 36 is determined by the investment ratio of the division. At present, the highest profit rate is advertising+games.

Fang Yongfei, the founding president of * * *, concluded:

36 has been closely related to the life of each of us in the mobile Internet. From the founder Zhou Zong, we can learn the speech ability and fighting state of people in the Internet industry, which is very important.

(After the visit and sharing in 36, the soldiers took a group photo in front of Hall 36 to prepare for the next stop)

The second stop of the Beijing study tour: Brewmaster Net

entered the office park of Brewmaster Net with more than 3, people, and our visit also went from Building 1 to Building 8. The huge photo wall in Building 1 is eye-catching, and it is a photo of many entrepreneurs who cooperate with Brewmaster. After entering the door, the LOGO of Brewmaster Net, the slogan of "simplicity, sincerity and kindness to others" and the photo wall of employees in the elevator area all reveal the corporate culture and development momentum of "a group of people, only doing one thing for a lifetime" in Brewmaster Net.

After visiting and understanding the corporate culture and organizational structure of Brewmaster Net, * * * soldiers moved to the meeting room of Brewmaster Net for further face-to-face corporate communication.

This time, we invited Sun Aiqing, vice president of Brewmaster Network, to receive the soldiers who were studying in Beijing, and to share with you the development of Brewmaster Network and Brewmaster culture.

Mr. Sun gave us a detailed introduction of the predecessor, present and future goals of the rapid development of Brewmaster Network. The strategic layout of subsidiaries around Beijing as the core; From online operations such as b2c, b2b and o2o to the establishment of Brewmaster Finance; Let the present * * * Army deeply feel that Brewmaster Network has been able to reach the leading position in the sub-sectors in less than seven years since its establishment, which contains the infinite wisdom and mystery of the founders and teams.

In the interactive communication with members, we learned that:

1. The core competitiveness of Brewmaster Net-the absolute leading position in the industry

In 214, the e-commerce transaction scale of vertical drinks was 3.2 billion yuan, and Brewmaster Net occupied the absolute leading position with 51% market share.

2. The b2b business of Brewmaster Group subverts the traditional supply chain with Internet thinking, directly connects the winery and the terminal wine industry, shortens the circulation link, and greatly improves the efficiency of wine circulation.

3. In terms of brand operation, Brewmaster Net has a brand operation team of 2 people and operates nearly 15 brands. Make use of the advantages of Brewmaster's network platform, talents, storage and data to provide brand suppliers with overall solutions for e-commerce, assist brands to open online flagship stores and specialty stores, and assist in network promotion and research and development of Internet products, which is equivalent to the e-commerce center of brand manufacturers.

4. Supply chain: 2, China's first tier cities will be laid out, and Brewmaster fine wine cabinets will be built, with guns accounting for the share of drinks in supermarkets.

After the fiery atmosphere of interactive communication, Professor Fang made a final comment and summary:

At this year's Yunqi Conference, Ma Yun put forward "five innovations and one leveling": new retail-in the wine industry, Brewmaster. com is a good interpretation of how to combine online and offline. An e-commerce company is only online, and this company is not safe. From the data of Ali, new retail is an inevitable business form for the development of a company; How to practice around new retail, not afraid of making mistakes, lies in grasping the vertical opportunities of the industry and constantly adjusting innovative practices.

Wechat business, B2B, B2C, wine crowdfunding, using extremely low prices as traffic portals and selling high-quality wines at extremely low prices are the future of Brewmaster Net. The essence of this truth is not to sell wine, but to be a user group, constantly iterating around the concept of user first.

(*** The soldiers took a group photo on Brewmaster. com)

After learning how to embrace online and offline links under the Internet, we are also looking forward to continuing our full business visit trip tomorrow.