Changjin Lake promotional poster - What fancy marketing have you seen when watching "Changjin Lake"?

The sequel to "Changjin Lake" is officially announced, "Watergate Bridge". What true historical details do you hope the film will restore?

1. The sequel has not been filmed

According to the crew of "Changjin Lake", most of the film's sequel "Water Gate Bridge" has been filmed, but due to limited time in winter, Some content could not be filmed in early 2021 and had to start filming again in the winter this year. This actually greatly reduced the cost. After all, artificial snow scenes not only cost too much but are also not environmentally friendly. It is worth noting that Hu Jun still appears in the officially announced cast of "Changjin Lake: Shuimen Bridge", and Lei Gong died at the end of "Changjin Lake". It seems that in "Changjin Lake: Shuimen Bridge" there should be some scenes of Wu Qianli and the soldiers of the Seventh Company recalling the history of the Seventh Company, so the figure of Lei Gong will inevitably appear again.

2. There has been no official announcement

It is understandable that there are two main reasons why there are rumors of a sequel to "Changjin Lake": First, the time span of the Battle of Changjin Lake in history is close to one In September, the end was marked by the occupation of Xingnan Port by the Ninth Corps. The movie "Changjin Lake" we saw only lasted four days. After the polar bear group was defeated, it was gone and it had just begun. Second, a large model of Shuimen Bridge appeared in the previous road show of "Changjin Lake". Although rumors are flying everywhere, "Changjin Lake" has not been officially announced. The reason is understandable. If the audience is directly told that the film is divided into two parts, it will definitely cause a dilemma for the audience. After all, they can only see half of the story. I feel really unhappy, and that will inevitably affect the box office. This is also the reason why the ending of "Changjin Lake" jumps directly from the Ninth Corps' defeat of the Polar Bear Regiment to their final occupation of Xingnan Port. It also brings an end to the movie and will not make the audience feel that the story is not finished. Now that the box office of "Changjin Lake" has exceeded 5 billion, the crew no longer has to worry about affecting the box office, so let's make an official announcement.

3. The content of "Shuimun Bridge" is very intense and very interesting

Although no one currently knows how "Changjin Lake: Shuimen Bridge" will be filmed, one thing can be guaranteed, that The war scenes in this film will be particularly intense and beautiful. The location of Shuimen Bridge is the throat of the Changjin Lake battlefield. The U.S. military can only retreat south through Shuimen Bridge. Once the volunteers blow up Shuimen Bridge, the U.S. troops north of the bridge will be forced to abandon all heavy weapons and vehicles and escape on foot. In the future, its retreat speed and firepower density will be greatly reduced, and the pursuit force of the Ninth Corps will cause huge casualties to the US military. Therefore, both the Volunteer Army and the U.S. Army paid special attention to the battle for the Watergate Bridge, resulting in the classic battle of "Three Bombings of the Watergate Bridge". Once the Watergate Bridge was bombed, the US military repaired the bridge. After the second bombing of the Watergate Bridge, the US military repaired it. After the third bombing of the Watergate Bridge, the US military engineers on the Changjin Lake battlefield were no longer recruited. However, the U.S. military urgently airlifted eight bridge kits from Japan and airdropped them to the Watergate Bridge. U.S. military engineers used these kits to repair the bridge deck again, and the U.S. troops north of the bridge were able to retreat safely. What fancy marketing did you see when watching "Changjin Lake"?

A few days ago, I was in a theater industry exchange group and saw several theater managers eagerly sharing and exchanging the "battle situation" and experiences of the National Day period. They also talked about marketing during key periods. topic, so I called them into the group and communicated. Now they share their views for your reference. You are welcome to tell us your different views.

In the group, several theater managers successively talked about the situation of the National Day schedule:

Manager Zhang of a certain theater:

Our theater is during the National Day this time The business was quite good, especially for "Changjin Lake", several performances were even packed. In addition to young people who are frequent visitors to the cinema, many middle-aged and elderly people also came to support the film, and there were also many parents who brought their children to experience the prosperous years. This scene is really exciting. I feel that the day of "rejuvenation of cinemas" may not be far away.

This statement was supported and recognized by other store managers, and the topic of focusing on marketing during key periods was discussed.

Manager Li of a certain theater:

That is indeed the case, but the popularity of "Changjin Lake" can also be said to be expected. Our theater learned about "Changjin Lake" Preparations began when the film will be released on National Day, and many marketing activities have been planned around the National Day release. I made a promotional display board for the movie poster early in the morning and placed it in the most conspicuous position in the lobby during the Mid-Autumn Festival as a warm-up.

Moreover, we also carried out brainwashing publicity in the theater’s online community, with posters of various materials, behind-the-scenes stories and promotional tweets, which whetted the audience’s appetite. At the same time, we also rearranged the cinema to cater to the festive atmosphere of National Day. This series of preparations, which lasted for half a month, were all just for a beautiful "turnaround" during this National Day period. Sure enough, the box office of our theater during the National Day holiday was very impressive, almost the same as the previous month or two combined. So I said that "key schedules" are the marketing focus of theaters, and we must spend some time and focus on them.

Manager Wang of a certain theater:

You are right. Currently, various video platforms are developing rapidly. Not only can they be watched anytime and anywhere, but the price is also very low. In this regard, Cinemas do not have an advantage. The situation is different during holidays. People are more inclined to go out for a walk during holidays. This is an important opportunity for audiences to enter the theater. This opportunity must be seized by the theater.

At this time, a theater manager put forward a different view:

Manager Qian:

I don’t think so. For theaters, key schedules are Marketing seems to be very important, but in the final analysis it is a kind of "icing on the cake" behavior. Various marketing activities may add color to the box office, but the space for adding color is actually limited.

Because of traditional festivals like National Day, many viewers go to the theater more like a "family fun"-style social and emotional need. At this time, people go out, either to accompany their family or friends. , or for your own leisure and relaxation.

At this time, what kind of marketing the theater does, or even what kind of movies there are, may not be the most important. Having a theater like a place where you can stay and exchange feelings is the most important. In this case, the space for theaters to increase box office and attendance through marketing and publicity is actually very limited. Therefore, theaters have been putting so much effort into marketing during festivals. Perhaps their efforts are in the wrong direction.

Manager Li:

I cannot agree with this. Holidays have always been the top priority of our theater marketing. Otherwise, why would the concept of "schedule" appear? All schedules Don’t they all exist based on the holidays?

Manager Qian:

You misunderstood. I don’t mean that all theaters should treat key schedules like a Buddha, but It is believed that the operating space of theaters is indeed limited during key schedules, but it is different on weekends and weekdays. Judging from this year's situation, the movie box office on weekdays has hit new lows, and there have even been cases where the market has been less than 25 million for several consecutive days.

Of course, this situation is related to the lack of high-quality films, but it is also closely related to the fact that theaters generally do not do enough in marketing on weekdays. From this point of view, there is still a lot of marketable space and necessity on weekdays and ordinary weekends, but theaters often only focus on key schedules with little marketing space. In my opinion, this approach is not effective. Get to the point.

Manager Zhang:

You have to understand it this way. The low box office on weekdays and weekends shows that the overall desire of the audience to watch movies is not high. It takes at least one or two hours to watch a movie. People are busy with work during the working day, so it is difficult to spare such a period of time. In addition, high-quality films are rare. In the final analysis, our theaters are still selling "film content." If there is no attractive content, no matter how the theater does marketing, it is just empty talk. In this case, if you pay too much attention to weekdays and ordinary weekends when there is little traffic and no benefits, and miss important high-profit periods, wouldn’t it be worth the loss?

Manager Li:

Manager Qian’s statement is also a good idea. Because there are not many key schedules throughout the year, and more often than not, theaters have to face ordinary working days and weekends. This is indeed a cognitive blind spot that we have always had. However, it is easy to talk about working days and weekends, but how to operate it is also a problem.

Manager Wang:

The specific operation is not difficult, the main thing is to change the thinking. On weekdays, young office workers are very busy at work and it is difficult to find time to go to the movies. But they shouldn’t be the only target groups for theaters. Times have changed, and now there are many elderly audiences in big cities who also have the needs and habits of watching movies. The high box office of "Changjin Lake" this time is also inseparable from the support of elderly audiences, as well as the elderly who do not need to go to work on weekdays. Our target audience.

At the same time, since the double reduction policy was released, aren’t students after school also a target group?

Manager Qian:

You are right about the issue of the elderly watching movies on weekdays. , I have already considered that, for example, we can arrange more movies that the elderly like, such as opera films and historical films, in the morning, and cooperate with the exclusive movie viewing discounts for the elderly. I believe that we can attract some potential elderly viewers.

Manager Wang:

We are too. Since the double reduction policy, our theater has been making some targeted attempts. Now every Saturday morning we hold a regular movie-themed parent-child activity, sometimes with handmade collages, sometimes with children's painted posters. It has indeed attracted some parents to bring their children into the theater. As long as people come, there is a chance.

For a while, several managers had different opinions, and each continued to share their own opinions and practices. However, as time passed, the discussion about "should the cinema's marketing focus be on schedules or normal times" finally came to an end. A clear conclusion has not been drawn, but it has also given theater people a new idea of ??"focusing on normal times". Where the theater should go, we still need more practice and exploration to get the answer. And the most important thing is, never stop thinking innovatively and never stop exploring.

(Published: WJP)

——————END——————“Changjin Lake” released its first poster. Which three directors are responsible for the play? Directed?

"Changjin Lake" is a movie co-directed by three great directors: Chen Kaige, Tsui Hark, and Lin Chaoxian.

These three directors have a high status in the current film and television industry, especially Lin Chaoxian. Almost all of his genre films have achieved good reputation and high box office. Although Chen Kaige and Tsui Hark have relatively few works in recent years, there is no doubt about their strength.

Now that the three directors have come together to create a movie together, there will definitely be a lot to watch. In addition to the director, the cast of this drama is also very large, including Wu Jing, Yi Yang Qianxi, Zhu Yawen, Hu Jun, etc. The combination of strength and traffic seems to have guaranteed reputation and box office.

1. Chen Kaige

In fact, one of the directors of this first film was Liu Weiqiang. However, considering special circumstances, Liu Weiqiang was transferred to the team of "Chinese Doctor". In order to ensure the quality of this drama, another big director was hired, so there was the cooperation of Chen Kaige, Tsui Hark, and Lin Chaoxian.

Everyone is familiar with Chen Kaige. Since his debut in movies, he has won awards one after another. It can be said that he is at his peak since his debut.

In particular, "Farewell My Concubine" directly won the Palme d'Or at the Cannes International Film Festival, and this film has also become a guarantee of domestic ratings. It has always been ranked first on Douban, so Over the years, no one has been able to surpass it.

2. Tsui Hark

When it comes to Tsui Hark, people often think of movie special effects. For example, Tsui Hark's movies always give people a feeling of great special effects.

His representative works include "Once Upon a Time in the Series", "The Invincible East", "The Wise Man", "A Better Tomorrow", etc., each of which represents an era in the Hong Kong film and television industry. But now Tsui Hark rarely shoots movies, and he may not have a movie in several years.

There are relatively few new works, and it feels like you have quit. Directly directing the big movie "Changjin Lake" this time, I believe it will bring unexpected surprises to people.

3. Lam Chaoxian

When I hear Lam Chaoxian’s name, I think more of genre films, such as "Witness", "Informant", "Operation Red Sea", "Operation Mekong" , every movie is special and has achieved certain achievements.

The collaboration between him and Peng Yuyan has also become one of the highlights of the movie. Many netizens hope to see the two people's future works.

In fact, in addition to these movies, Lin Chaoxian and Chen Jiashang collaborated many times in the early days, and he was considered Chen Jiashang's apprentice. He participated in almost all of Hong Kong's famous early comedy films, such as "Thunderbolt" and "Fighting Back to School". He learned a lot from Chen Jiashang, and later he slowly began to direct his own films. Now with three directors and a group of outstanding actors, "Changjin Lake" is full of attractions.