China Mobile Corporate Culture

The general principle of China Mobile's corporate culture concept system is to realize a China Mobile on the cultural level around shaping the core values of "pursuing excellence" and "taking responsibility" of China Mobile.

The corporate culture of China Mobile is a kind of values and code of conduct formed in the course of business operation, and it is the core of competitive advantage. In 20021year, the corporate culture construction of China Mobile will focus on the eight characters of "innovation, truth-seeking, cooperation and striving for the first place".

Facing the new situation, China Mobile will deeply practice the working culture of "innovation, truth-seeking, cooperation and striving for the first place", improve the management level and operational efficiency in an all-round way, and realize the common growth of employees and enterprises. The company will devote itself to designing the company's management, management and operation system according to customer value, allocating company resources around customer needs, optimizing business processes, and forming a rapid response to customer needs.

At the same time, the company will focus on the core values of "respecting morality, caring for life and striving for perfection", and adhere to the values of customer orientation, employee-oriented, passionate and agile, unlimited responsibility, open cooperation and harmony without difference, and further promote all work. China Mobile will continue to innovate, be realistic, cooperate and strive for the best, accelerate the realization of high-quality development, and become a leading benchmark enterprise in digital service innovation.

corporate image

2013 On September 28th, China Mobile put on a new LOGO designed by Zhengbang Brand Consulting Service Group. The new LOGO shaped by new ties not only continues the brand image assets of China Mobile, but also makes the whole image more concise, dynamic and interoperable, and opens up the extension of Internet characteristics.

Fashionable, friendly and intelligent light blue has replaced the strong and cold color feeling in the past, and a touch of green vitality has injected innovative vitality and social responsibility brand association into the enterprise.

The new logo adheres to the core values of "responsibility and excellence", embodies the strategic vision of "moving to change life", strengthens the value commitment of China Mobile as a corporate citizen to the country and society, and weakens the communication with consumers in terms of functional welfare and experience.

Reference to the above content: Baidu Encyclopedia-China Mobile Communications Group Co., Ltd.