How to design a shopping poster? What are the requirements for product poster layout design?

How to design Taobao posters?

1. The background of Taobao posters

Solid color background: This is easier to understand. It is a background of one color, pure black. Pure white, pure gray, etc.

Blurred pictures: I found that this is a blurred background that has become more and more popular recently. In the entire poster, only the details of the main background are very clear, and the others are blurred, and the background looks like There are so many elements, but if you look carefully you can't see anything clearly.

Real shot background: For example, some photos taken outdoors were not specially processed or blurred, and the entire picture was directly released to make a poster. This is the real shot background.

Picture background: There is a kind of poster. The background picture and the baby you want to promote in the foreground are obviously not taken together, but spliced ??together. The main emphasis is on a kind of artistic conception. For example, the spring model may have a background. Green grass etc.

2. The color of Taobao poster design

Regarding the color problem of Taobao stores, we have obtained the following data: All backgrounds that interfere with the main image elements are used less , the combination of real shots and virtualization only accounts for 15%, while solid colors account for 50%. Among the 35% of the picture backgrounds, light green, light pink, and light color account for the majority, and they are all colors that are very close to solid colors.

To sum up, I think big sellers tend to use simple poster background colors. Real-shot backgrounds and blurred backgrounds are abandoned by most big sellers, even real-shot backgrounds and blurred backgrounds. Blur the background, and use strong contrasting colors to contrast the baby in the main image of the baby. Therefore, it is recommended that when making promotional posters, try to use solid color or light background pictures as the background, so that it is easier to highlight the main products and promotional copy.

3. How to use copywriting in Taobao poster design

They are also popular items. Big sellers attach great importance to overall marketing. In terms of decoration details, copywriting production, and picture quality, they are obviously better than Small sellers not only market this product, but also do overall marketing for stores, brands, and categories. The entire product details page is natural, and every detail on the page is displayed in a unified style, so one product is very popular. It is easy to drive sales of other models, and it is also easy for others to remember the brand and come back next time.

About how to design Taobao posters, Qingteng editor will share with you here. If you have a strong interest in page layout, website design, graphics processing, etc., I hope this article can be helpful to you. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn.

The above is the relevant content shared by the editor about how to design Taobao posters. For more information, you can follow Global Ivy to share more useful product posters. What are the requirements for layout design?

< p>1. The product layer needs to be highlighted

The purpose of online promotional posters is to attract clicks and increase sales, so the product layer is the most important display part of online promotional posters and is needed in the entire layout design. The highlighted points, whether it is copywriting or background, serve to highlight the products. Therefore, the theme of the product must be highlighted in the design so that users can clearly and directly understand the meaning that the poster wants to express. Therefore, it is necessary to reduce the number of items in the design. Unnecessary auxiliary elements.

2. The information level must be clear

The entire layout design must first distinguish the information level, first distinguish clearly which part of the product layer, copywriting layer, and background layer is the center of the picture, and which part is needed Focus on performance. If the layout of the entire poster is scattered and the elements are distributed too evenly, users will not be able to quickly grasp the focus of browsing.

3. Color matching should be reasonable

A good design should reasonably integrate colors, images, copywriting and other information into a page and express the theme, so that the entire design can be The meeting was consistent and had a clear theme. The more colors used in layout design, the better the effect. Instead, harmonious colors should be used as much as possible to achieve perfect visual effects.

4. The copywriting layer must be visually clear

The copywriting layer is a link between the past and the future in online promotional posters. It must not only highlight the products, but also display promotional information. In the layout design In the layout, it must be in the most focal position of the entire poster, and ensure that it is visually clear and logically clear.

5. Maintain intimacy

The so-called intimacy refers to the relationship between different elements. Some related elements are suitable for close arrangement, while some elements need to maintain a sense of distance from other elements. .

As for the requirements for product poster layout design, the editor of Global Ivy will share with you here for the time being. If you are interested in website design, page layout, and image processing, I hope this article can help you in your study or work. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn. How to make a poster Brief description of how to make a poster 1. To make a beautiful poster, you must first clarify the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster. 2. After selecting the materials according to the determined title, the materials must be organized and modified to be used in the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Christmas Eve", the background color can be blue or a pattern background related to the night. Making the poster background tangential to the subject is essential to making a beautiful poster. 3. According to the layout requirements, type the text first. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font commonly used in making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both beauty and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors. 4. After typesetting the text, typesetting the pictures. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified so that it adapts to the size of the entire layout and the text on the layout, and maintains coordination between the two. 5. After the background, text, and pictures are produced, a poster is basically completed. But in order to make the poster more beautiful, adjustments should be made based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent.