What is the brand concept of BMW?

BMW's brand concept is that "BMW" adopts the figure of inner and outer double circles, and the trademark of BMW is marked above the double circles. The whole trademark is like blue sky, white clouds and a propeller that keeps running, symbolizing BMW's long history and its leading position in aero-engine technology in the past.

It also symbolizes the company's consistent purpose and goal: to satisfy customers' greatest wishes with the latest science and technology and the most advanced ideas in a vast space and time. Brand concept refers to the concept of attracting consumers, establishing brand loyalty, and then creating brand (and market) dominant position for customers.

Brand concept consists of three parts: corporate mission, business philosophy and code of conduct;

1. Corporate mission. Enterprise mission refers to what kind of mission an enterprise shoulders when carrying out various business activities, which is the most basic starting point of brand concept and the driving force of enterprise action.

2. Business philosophy. Management thought is the idea, attitude and thought that guides the business activities of enterprises. Business thinking directly affects the attitude of enterprises to foreign operations and services. Different business ideas will produce different business attitudes and give people different corporate image impressions.

3. Code of conduct. Code of conduct refers to a series of codes of conduct and rules that employees in enterprises must follow in their business activities, and it is a constraint and requirement for employees. ?