What do you mean by melting the media?

What is media convergence? Make full use of the Internet carrier, comprehensively integrate human resources, content, publicity and other aspects, and realize the integration of resources, content, publicity and interests.

First of all, traditional media should stick to good content! Any enterprise that takes news information as its product should pay attention to the quality of the content. According to current users' reading preferences, content can be divided into two types: one is shallow content with low reading cost, and the other is deep content with high reading cost.

Secondly, some traditional news, newspapers and television ... can use new technologies such as artificial intelligence and big data to meet the individual needs of users through accurate recommendation and build a good resource enjoyment platform.

As far as television is concerned, with the development of the Internet, emerging media gradually replace traditional media, which is called the channel for receiving information that users generally welcome. Television stations, especially county-level television stations, have become the groups most affected by the Internet. Therefore, the development of integrated media in TV industry has become an inevitable choice.

The TV industry can quickly realize the development of media integration from the following points.

1, quickly set up a media center, set up a "central kitchen" and form a variety of distribution channels. Unified editing, multi-form distribution and multi-channel distribution are implemented.

2. Grasping the current popular information receiving channels and focusing on cultivating and developing information distribution channels, such as the current popular videos, is to conform to this trend and establish distribution channels. Taking advantage of the great advantages of traditional TV video production, short video products with correct orientation and users' favorite are produced to attract users' attention.

Therefore, the integration of media means that paper media, TV stations, radio stations, websites and new media are all kinds of products under a unified platform. From the presentation form, it refers to the integration operation of existing words, videos, audio, pictures, animations or games.