Starbucks brand joint mooncake copywriting?

In the ancient age of navigation, the mysterious two-tailed mermaid used her irresistible magic to summon sailors to gather on the sea. The goddess Starbucks leaps out of the sea under the bright moon and stars in the Mid-Autumn Festival, calling people all over the world. At this moment, come back to the people you miss and reunite.

Eating mooncakes during the Mid-Autumn Festival is a tradition and sentiment. Starbucks adding such a beautiful legend in its advertising copy adds to the cultural connotation of the mooncakes and can easily arouse the emotions of customers. Moreover, the packaging designed based on the story also coexists with style and connotation. The tall packaging, the waves and the Starbucks goddess statue, the pull-out design and the lingering clouds, it is not an exaggeration to say that it is a work of art.