Planning scheme of ktv marketing activities

KTV is a place where people have fun. They can sing and relax. KTV often holds marketing activities to attract customers, so the scheme is very important. Please refer to the ktv marketing plan I have carefully prepared for you to understand the relevant exciting content. I hope it helps you. If you like, you can share it with your friends around you!

Ktv Marketing Plan 1

Main idea:

Expand the visibility of the enterprise, feel the quality of service and reflect the unique culture of the enterprise.

_ purpose:

Stabilize existing customers, expand new markets, let consumers feel the quality service of our company, and strive to establish consumer loyalty.

_ keywords:

Christmas, enterprise, service, popularity, consumers

_ Activity time:

20__ year 65438+February 24th to 20__ year 65438+1 October1.

First, the early publicity articles:

Advertising language

_ Merry Christmas, Happy! The Christmas special begins, inviting you to have fun. What are you waiting for?

_ If you want a Christmas present, come quickly!

_ Beauty, make your Christmas more romantic!

_ Let the cold winter be full of blood, in the name of "home"!

_ Book a KTV private room at Christmas, and Santa Claus will surprise you!

_ Do you need a reason to come? Romance, warmth, passion, and unexpected Christmas gifts, three mysterious Santas make you overjoyed!

_ Come on Christmas, reimburse the round-trip taxi fare 10 yuan.

Publicity media

Dajiang Evening News, Radio, Wuhu, Banners, Shop Announcements

From now on, book a Christmas private room (65438+February 24th-65438+1 October1), and send a beautiful gift to anyone with 6 or 8. The top ten people who booked private rooms on that day also had Christmas gifts.

65438+February 24th, Christmas tree lighting ceremony, free snacks. This project can be used as publicity for the event.

China Telecom's 5000 PHS short message promotion service. Consumers can enjoy the "Christmas Lucky Star Special" through SMS.

Second, decorative articles:

The requirements are as follows:

1. With "Christmas-Consumers-"as the main line, the overall layout of the first floor remains unchanged. In the case of the same appearance, as far as possible to increase decorations, as a means to highlight the festive atmosphere, build various signs, so as to facilitate new consumers to adapt to the environment quickly. The purpose of only adding decorations is: after Christmas, when new consumers come back, they still have an indescribable sense of intimacy, which also makes old customers feel festive, but they can still get familiar with the environment.

2. The interior of the private room can be simply decorated, and the doors of each private room and the walkways and steps of each floor should be marked with "merryChristmas".

3. The private rooms mainly highlight the festive atmosphere with gifts. See the activity article for details.

4. Employees' clothes can be unchanged, and Christmas hats can be added. However, the quality of service must be strengthened. The meeting language is "merryChristmas", smiling at customers, and ensuring the integrity of the store decoration as much as possible during the event.

5. Create a festive atmosphere outside the store.

There is a Santa Claus on the 6.2, 3 and 4 floors. Randomly enter the private room and give gifts.

7. The overall environment can play Christmas songs and enhance the festive atmosphere.

Third, the preparation of tools

1. Christmas present. Can be donated by a company _ dike, * * * together to create a happy Christmas Eve in Jiangcheng in 2007.

The carpet at the entrance of the hall is customized. The content is "merryChristmas".

3. Three Santas.

4. Christmas tree (chandelier)

5. Christmas gift box (can be made and marked "")

6. Pens and notes

7. Christmas hat (for waiter)

8. Signature banner

Fourth, preferential articles

Need to decide or solve

Note: Different free snack services can be provided in different time periods. The reconciliation of various preferential ways mainly includes the special discount of Christmas lucky star, the discount of booking a room with lucky numbers, the holders of VIP cards and fashion consumption cards in our store and the top ten discounts every day.

Verb (short for verb) activity:

1. Please refer to point 3 of the promotional article for the method of giving gifts in private rooms during Christmas.

2. Our existing members and holders of fashion consumption cards reserve private rooms for enjoyment. Give away drinks, etc.

Christmas tree lighting ceremony on Christmas Eve

The manager of the company held a Christmas tree lighting ceremony on the first floor on the afternoon of February 24th, 65438 10. Customers can write down their wishes and put them in Christmas boxes. Sealed by the manager and placed in a conspicuous place in the store. The purpose is to build customer loyalty.

4. Enjoy snacks for free.

5. Every private room has Santa Claus's guest activities.

6. Delivery of Christmas cards

Receiving: private room number:

Highlight the concept of "consumer first" in enterprises.

7. Santa Claus can take photos with consumers in private rooms upon request. (fee-based service)

8. Celebrate New Year's Day and then lift the storm.

At the beginning of the new year, true feelings return to consumers. The specific quotation is to be determined.

9. Christmas tree lights-out ceremony

At the end of the whole activity, * * * sang Christmas songs. Pray for yourself, your family, your friends and your country.

10. Signing Ceremony of "Together with You for _ years"

After the lights-out ceremony, leave the mark of Christmas itself on the signature banner. The banner company will hang outside the store.

Sixth, follow-up publicity articles

1. The content is to celebrate the success of this event and introduce the highlights of this event.

2. Media: DJI Evening News and Fashion Consumer Network.

Seven. Budget section

1. Dajiang Evening News advertisement

65438+February 15 (Friday) to 18 (Monday) for daily publicity. Make a public announcement on the 20th and 22nd respectively. _ Follow-up report once a month. * * * Eight advertisements. For the first five times, it is estimated that the cost of selecting A3 version of newspaper eyebrows is 1 1,000 yuan. On the 22nd, A 14 version is selected, with an area of 17.5cm×7cm, and the estimated cost is 800 yuan. The follow-up report is in written form, and the estimated cost is 700 yuan.

Step 2 broadcast advertisements

From 65438+February 14 to 65438+February 17, it was publicized for 30 seconds at noon 12: 30 and around 5: 30 pm respectively. On the 20th, 22nd and 24th, the publicity took 15 seconds at the same time. The estimated cost is 1 100 yuan.

3. Fashion consumption online advertising

A month's promotion of Christmas activities is estimated to be in 200 yuan.

4. City banners

* * * Ten pieces are hung on Jiuhuashan Road, Food Street, Jiji Road, Changjiang Road and Zheshan Road respectively. Estimated cost 500 yuan. A signature banner, 50 yuan.

5. Appropriate expenses

The estimated cost of pens, sticky notes, Christmas hats and greeting cards is 300 yuan, and the estimated cost of Christmas trees and carpets is 300 yuan.

6. Santa Claus costume. Yes, estimated cost 150 yuan. * * * meter: 5 100 yuan.

Eight, the effect.

1. Fame can go deep into the hearts of people of different social classes;

2. Establish and improve the loyalty of consumers;

3. The purpose of this activity is to spread the consumer-oriented culture and establish more new consumer groups;

4. Since the night of 24th, 90% of the rooms have been booked. Multiplied by the discount, it is the total income now. The main purpose of this plan is not to make a profit.

Nine. postscript

1. The main purpose of this activity is to highlight corporate culture, let more people know about it and build customer loyalty.

2. The specific budget needs to be calculated.

3. This activity can consider seeking partners to further expand the publicity effect.

Every customer who participates in this Christmas activity will get a gift, with which they can enjoy a special discount in the next activity (such as the Spring Festival).

5. This activity does not include luxury private rooms.

Ktv Marketing Planning Scheme 2

On the same day, you can take part in the holiday lottery when you spend 188 yuan in KTV supermarket. Every lottery ticket has a beautiful gift. Give whatever you touch, that is, you can choose a surprise. Luck is in your hands!

This year is the Year of the Monkey. In order to better create a festive atmosphere, KTV specially increased the sales of auspicious dolls in the Year of the Loong during the New Year holiday:

KTV can set up an area in a conspicuous position in the supermarket to put all kinds of dolls. The size and number of hair dolls are customized according to the placement position, and the recommended number is about 30-50.

Specification requirements for dolls: large, medium and small; Quantity ratio: the suggestion is 1: 3: 2.

Doll modeling requirements: mainly animals, such as familiar shapes, dragons, Mickey Mouse, Dalmatians, Doraemon, etc. (It is recommended that dolls be provided by wine manufacturers and paid by KTV. )

The prices of large, medium and small dolls are 48 yuan, 28 yuan and 10 yuan respectively.

Instant lottery method:

KTV makes a color box and some lottery tickets.

Customers can receive the prize at the lucky draw with the computer receipt (valid only on the same day, and the amount is not accumulated).

This activity is only valid during KTV New Year's Day promotion holiday and will not wait until it expires.

Each computer receipt is limited to one lucky draw, and the copy receipt is invalid.

During the New Year holiday, you can hold Happy Garden activities in the square or lobby before and after KTV, and you can set the following games, which are simple and easy to play.

After spending 200 yuan in all KTV boxes, you can participate in any of the following KTV activities. Choose a game that you are best at and you will get a bonus of 100%. A smart phone will be given to the grand prize, and a 50 yuan voucher will be given to the commemorative prize.

Turn _: Hongyun _ Turn around and bring out the good operation of the whole year. I hope _ can bring you a lucky prize.

Draw a red envelope: a thick red envelope, which one can bring you a big surprise? That depends on your old man's eyesight, but don't be fooled.

Dart throwing: If you are a sharpshooter, you must use your skills to choose to throw darts! Hit the 10 ring three times in a row to win the grand prize. If you miss it, there are still a lot of commemorative prizes waiting for you.

Solve riddles on lanterns: KTV collects riddles. When customers enter KTV, they can choose to play solve riddles on the lanterns games. If they guess correctly, they can get a voucher for 30 yuan KTV, which can be used on the same day.

Ktv Marketing Planning Scheme 3

Activity purpose: to increase students' consumption.

Activity mode: With student ID card, admission ticket, graduation certificate and admission notice, you can enjoy _ _ _ _ _ _ _ gifts or discounts during _ _ _ _.

Promotion plan:

1, student psychology: irrational consumption, but pay attention to material interests.

2. How to study consumers: For example, if you want to put a collection of songs in the books of Xinhua Bookstore for one hour, consumers will find an unexpected discovery when they turn over the books. You should study what books your consumers like to read (music, art, history, finance, computers, etc.). ), and you will soon find the positioning of your consumer groups and customers.

3, consumption positioning: three types of consumer groups, endless consumption, how much will it cost at a time.

4. Make a clear consumption card: make the drinks and food in the supermarket into a bulletin board similar to a Chinese menu to give play to students' computing ability.

5. Promotion channels: places frequented by students.

6. Form of distribution; The principle of issuing singing volumes;

Definition: Distribute to your target customers. Remember: don't distribute it in the street.

Guest psychology: you don't know how to cherish what is easy to get, but you know how to cherish what you get at a price.

Distribution locations: libraries, cd shops, high-end clothing stores, cinemas, McDonald's, couples in parks, high-end western restaurants, schools and institutions.

Distribution method: you can jointly make posters with the store, buy _ _ _ _, and get one hour of KTV singing for free. Let the guests feel hard-won. And even if the store is limited to monthly distribution.

Ktv Marketing Planning Scheme 4

I. Purpose of the event

Use the Mid-Autumn Festival to carry out promotional activities, publicize new products, stimulate consumption, stimulate sales, prepare for the sales market in the second half of the year, and shape the company's external affinity.

Second, the theme of the event

Use _ _ drink * * * ChanJuan

Third, the object of the activity

The main target is "relatives"

Fourth, the activity time

10.3

Verb (abbreviation of verb) activity content

Promote sales by reducing prices.

1, promotion time, purchase of _ _ drink multimedia series, and give away a memory card.

2. Promotion time, _ _ _ series drinks, 10% off sales, no gifts.

Activity promotion

1, Mid-Autumn Festival _ Drinks * * * Chanjuan

Anyone who buys drinks for relatives can get a _ _ photo studio family photo coupon.

Couples can get two movie tickets and a Chanjuan doll when they participate in the "soul mate" activity.

2. Interactive activities will be held on the same day, and consumers can participate in the lucky draw to answer questions by purchasing small tickets.

First prize: Beijing National Day Tour

Second prize: _ _ digital camera

Third prize: __mp3

Note: Answering questions is related to this wine, and besides answering questions, there are also checkpoints such as hands-on operation of the wine, aiming at mobilizing understanding and expanding the influence of this machine.

Promotion of intransitive verbs;

1, newspapers, rolling advertisements of local TV stations, etc.

2. Leaflets.

3. Display boards and banners outside the store.

Seven. Focus on activities

1. Train employees and clearly explain the gist and requirements of the National Day wine promotion plan to employees.

2. Divide the responsibilities of staff into groups and coordinate and cooperate with each group.

3. Take measures to prevent accidents.

Ktv Marketing Planning Scheme 5

Part I: Overview of activities

I. Activity time

20__ year 65438+1October 30th.

Second, the venue of the event

Keyboard tape hole detector

Third, the form of activities.

Interior decoration+ribbon-cutting ceremony+performing arts program+military music performance+gongs and drums dance+gift giving+distribution of leaflets.

Fourth, the basic operating norms

The specific arrangements are as follows:

8: 30- 10: 00 site layout and etiquette reception

10: 00-10: 35 ribbon-cutting ceremony

10: 35-11:30 performing arts projects

Verb (abbreviation for verb) The expected goal of the activity.

1. On the occasion of the first anniversary of the opening of KTV, through the decoration inside and outside KTV, ribbon-cutting and live performance by military bands, the good news of opening was spread and the popularity was expanded.

2. Deepen the close communication with consumers and enhance the external affinity of KTV.

3. Taking the opening activities as the carrier, let every consumer see the superior environment of the enterprise more clearly, understand the advanced business taste of the enterprise, and have an immersive feeling.

4. With the help of the opening ceremony, let consumers know the business taste, concept and culture of KTV, establish its unique brand image, and lay a good foundation for KTV to win favorable competition in the service industry in the future.

Part II: Preparation

I. Personnel invitation

1, artist invitation

The gongs, drums and lion dances, dressed in bright national costumes, performed various wonderful programs, such as drum orders, double lions sucking pearls and double lions praying for blessings, which added luster to the opening ceremony, enhanced the festive atmosphere and attracted more passers-by to stop and watch.

All six hostesses are wearing a uniform red cheongsam and ribbon. Responsible for helping guests sign in and guiding them into the venue.

3. Security personnel 10, responsible for security and directing vehicle movement and parking.

4. Cleaning personnel 10 person, responsible for the cleaning and hygiene work at the site.

5. Host's invitation

Hire a professional stage host who is good at mobilizing the atmosphere at the scene, can take the initiative to participate in activities with the audience and publicize the company's image many times. Yi Tang is responsible for the contact.

6. Invite media reporters for the diet column (your company will draw up an invitation plan and contact yourself).

7. Invitation from leaders of relevant functional departments and government leaders (please draw up an invitation plan and contact yourself).

Second, the ribbon-cutting site layout:

Detailed description of site layout:

Interior decoration: For details, please refer to the "Interior Decoration Effect Map" provided by Tang Culture and Art or specific matters agreed by both parties.

Store Decoration: For details, please refer to the "Store Decoration Rendering" provided by Tang Culture and Art or specific matters agreed by both parties.

High-altitude balloons: In order to create a cheerful, festive and lively atmosphere, high-altitude balloons are placed in front of KTV, the number of which is to be determined. The balloons are made of red lantern balls and look cheerful and generous. The content of the banner is mainly the text of the opening ceremony, and the specific content is provided by your company.

Memorial archway: the archway with a diameter of 18m in front of KTV, on which the words "Congratulations on the grand opening of KTV" are hung, which can convey the good news of the opening simply and clearly.

Welcome passage: a red carpet with a width of about 3 meters is laid in front of KTV, and bright flower baskets are placed on both sides of the carpet, which can not only create an atmosphere for the scene, but also form the effect of isolation zone.

Ribbon-cutting Stage: Set up a 4m×8m stage at the entrance of KTV, with a microphone in the middle and front and potted flowers on both sides and front, which can not only create an atmosphere for the scene, but also form the effect of isolation zone.

Lanterns and flagpoles: Red lanterns can be hung near the front of KTV, and worn in pairs, with the words "Yue" and "Hao" written on them, attracting people in the past, invisibly conveying the good news of the opening of KTV to the public and expanding the popularity and influence of KTV.

Third, regional planning:

Etiquette reception area:

It can be arranged at one side of the ribbon-cutting venue, consisting of two sign-in desks and six hostesses. The sign-in desk is covered with red cotton wool tablecloth and placed on the sign-in desk. The gift department's desk card and sign-in book, ink stone, brooch and gifts are placed on one side of the table. Two hostess are responsible for welcoming guests at the entrance of KTV. One hostess guides the guests to the sign-in desk. Two hostess are responsible for helping the guests sign in, wearing brooches and giving gifts at the sign-in desk. One hostess guides the guests to rest at any time.

Tourist rest area:

It can be arranged in the service area inside KTV, with proper tea and drinks on the table for all guests to enjoy, and the staff will play soft music to give people a comfortable feeling.

The third part: the implementation of the activity plan

I. Agenda of activities

1) On the day of the event, all KTV employees dressed up showed the spirit of all KTV employees;

2) Assign special personnel to divert vehicles and maintain order at the scene;

3) After the guests, VIPs, leaders and reporters arrive, the hostesses will be responsible for welcoming them, giving them corsages, guiding them to sign in, leaving messages and entering the rest area to have a rest.

Courtesy ladies: 6

The staff and hostesses are responsible for the guests' sign-in, receiving gifts, wearing corsage for the guests, giving gifts and guiding the guests to their places.

5) Give gifts. The hostess presented gifts to the guests.

The number of gifts-determined by your company

6) Distribute DM periodicals on the spot: directly publicize the people coming and going.

7) At the beginning of the ribbon-cutting ceremony, relevant personnel invited leaders and all guests to the ribbon-cutting venue to attend the ceremony. At this time, cheerful music sounded to welcome the distinguished guests and leaders.

8) After the ceremony, KTV leaders took photos with the guests.

Second, the activity process

At 8: 00, all the decorations are in place to prepare for the opening ceremony.

At 9: 30, the military band played loud and sonorous music and greeted the guests in cheerful music;

The passionate and heroic performance of the gongs and drums team made the boiling scene even more boiling;

Artists are present and ready to rest before the performance;

The smiling face and elegant temperament of the miss etiquette let the guests fully enjoy the etiquette service; Assist guests to sign in, wear corsage for guests and give gifts to guests.

At 9: 30, the host was present, familiar with the speech of the celebration, and aware of the presence of the guests that day.

10: 00, the host announced the start of the celebration and briefly explained the style and characteristics of KTV.

Speech by General Manager of Hao Yue KTV.

The host invited the distinguished guests to speak.

10: 20 The host invited the leaders of government functional departments to speak.

10: 25 The general manager of KTV gave a thank-you speech and announced that "KTV officially opened"!

The staff fired eight fireworks bombs.

At the same time, the melodious military music is melodious.

10: 30 The host invited guests and leaders to cut the ribbon and read out the list of ribbon-cutting personnel.

Miss etiquette came to the stage with a tray (with ribbon-cutting supplies in it), waiting for the leaders and guests to cut the ribbon.

The ribbon-cutting ceremony began.

The military band accompanied the guests and added color to the ribbon-cutting.

The staff fired eight fireworks bombs, colorful fireworks bloomed in the air, and the scene was a sea of flowers.

The staff released helium balloons, and the festive and auspicious atmosphere made the opening activities reach _.

10: 40 female solo

10: 50 presided over the overall situation and planning of Hao Yue KTV.

10: 55 Dance Team Performance

1 1: 05 souvenirs of live interactive games (several kinds)

1 1: 20 male singer solo

1 1: 30, the host announced the successful conclusion of this activity.

Thank you for your strong support to KTV.

The fourth part: the propaganda of integration strategy.

First, the wedding anniversary celebration

(1) Couples who got married on 10/0/0/25 through newspaper media can check with KTV through marriage certificate.

(2) Invited to this KTV for free service on the opening day.

Activity features: The media is operable.

It means that KTV is still in the growth stage and needs social care and attention to gain people's sympathy and support. Besides, KTV has a high positioning and the consumption level of these groups is high. Under the humanistic care of KTV, they have a good impression on KTV.

Site layout: Specific matters shall be agreed by both parties.

Second, food music.

Play elegant and beautiful music when guests enjoy the service, so that guests can spend the most wonderful moment in a relaxed and romantic atmosphere.

(1) will be held on the opening day, and it can also exist as a unique culture of this KTV for a long time.

(2) Mainly aimed at people who pursue life enjoyment and quality of life, so as to enhance the brand of KTV.

Features: cultural taste, easy to cause controversy, conducive to media speculation and dissemination.

Third, the opening price

(1) Appropriate discount can be given on the opening day. (depending on the operation of KTV).

Features: Emotional communication can easily cause consumers to change their brand and image again, and can form the concept of affordability in consumers' minds.

(2) Economic combination: When the celebration is approaching, combine a variety of economic, affordable and fast service measures.

Features: spread to all consumers: KTV is also a place suitable for wage consumption.

This activity and the "wedding anniversary celebration" activities are published in newspapers and media at the same time, which can also achieve good results.

(3) Gift: On the basis of the original price, the discounted part will be converted into a gift and distributed to consumers, giving them humanistic care in different ways, thus improving the popularity and brand of KTV.

Note: when opening a business, the first thing is to make consumers feel cheap and suitable for them to enjoy. The same cost, different enjoyment, can give preferential prices, but can not reduce the quality of service.

Fourth, apply for a membership card

On the opening day, you can issue a batch of membership cards, the number of which is specified by your company, so as to give these old customers preferential treatment and care in future operations.

Features: It can accumulate certain consumer groups for KTV and become a resource for the long-term development of KTV.

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