Pay attention to the official account poster of WeChat-how to top the official account of WeChat? What software do you want to use?

How to make a fission poster of WeChat official account can be said that using fission to achieve user growth is a recognized method in the current operation field.

In the circle of friends of operators, there have never been too many cases of peer fission:

Every time I see this situation, it is tantamount to adding a handful of oil to my anxiety and falling into deep self-doubt:

How do people carry out activities? How can we plan a screen-level fission activity?

(PS: prize types support physical objects, virtual links, redemption codes, coupons, write-off codes and red envelopes)

These activities are all dead, but every node in the middle is a place where "light and heat" can be exerted. Designing activities with user thinking and polishing activity nodes with detailed thinking will make it difficult for activities to break out, which is also the key to the success of those peer myth fission activities.

Don't think that the word "user thinking" is out of date.

As an operator, there is no denying that you have heard it many times and even know that you will roll your eyes and skip it automatically when you see it.

But in fact, there is still a long way to go between knowing and doing.

If you can really apply the word "user thinking" to the planning of every activity, your operational ability will definitely increase exponentially.

You can tell at a glance whether you really want to make a profit or cheat users with fake bait.

Ask yourself, will you shake your head when you see these prizes?

Since the materials are abundant, everyone has the ability to distinguish. It's not that you brag about how much it is worth. Repeatedly using this kind of thing to "fool" your users will not only affect the effect of the activity, but also destroy your account credit. Even if you really do sincere activities in the future, no users will believe you.

Speaking of which, I guess you will say, I can't help it. The budget given by the company is too small, and the distribution of benefits without any return is really bad.

This is a big mistake. Will solve it in a different way.

From the user's point of view, the price of the prize is not the most important, what matters is its value.

I have seen a network disk data packet with a cost of 0, and successfully sucked 1w powder.

Because their bags are practical and useful, and the classification is clear. For their specific user groups, it is a very useful practical tool in the workplace and life.

So, what is the most precious thing for users in your industry? Can you take it out as an introduction to the activity as a gift?

I saw that only five gifts were prepared, and the half-day activity was over. The "short, flat and fast" one successfully sucked 6000 powder.

What they call insufficient cost. But even so, we still try our best to spend all our money on the cutting edge and choose really attractive prizes. Even if the number is small, we can immediately pay attention to users and stimulate their participation.

So, can we also refer to this idea? Even if the number of prizes is small, can you guarantee that each prize is effective and attractive enough?

I have also seen physical merchants deduct existing packages from the commission of Meituan, and then directly guide fans to pull new packages as gifts and complete offline verification. The activity of three days has increased by nearly 8000, which is basically an accurate user.

Make concessions as much as you can. For merchants, the cost impact is not great. The key is to easily achieve the purpose of online drainage-to get customers offline, killing two birds with one stone.

If you have a shop, can you use this idea for reference?

In short, always remember that prize design should not only be effective, but also maintain your brand reputation. After 2-3 activities, the credit value of your account will be determined. If you do activities in the future, your users can easily participate in forwarding with natural credit, and the persuasion cost can be greatly reduced.

The activity threshold refers to how many junior fans you need to attract to get the prizes you set.

The best and most efficient threshold design method is not easy for users to realize, but it can be realized by jumping.

From my years of experience in fission activities, one of the easiest ways to set the threshold is to set it according to the market price of the prize.

Give a few examples:

If you want to make the activity more interesting, you can also combine these prizes with each other and randomly combine them according to your own gifts and costs to create multiple prizes with stepped thresholds.

Give the same example to illustrate:

In short, it is to maximize the new potential of fans and remind them not to stop and go on, and the bonus amount is bigger. In this way, the effect of your activities will gradually emerge.

After constructing the framework of the whole activity from the perspective of user thinking, you need to go back to the activity process from the beginning and polish every activity node almost perfectly with careful thinking.

The details of key activities mainly include the following seven points.

This is the channel for you to publish your activities, and it is also the first hurdle for you to convince existing fans (your first batch of event seed users) to participate in your activities, so it must be detailed and clear, and it must be understood by fans.

Gifts, rules of activities, how to participate and the time of activities are clearly written. It's best to inform the fans in advance about the way to distribute gifts, which indirectly increases the credibility of your activities.

This is where you meet new fans.

The poster carries your "first impression" of this activity. Whether it looks beautiful and conforms to the image of your user group plays a decisive role in the effect of your activities.

So as far as possible, use users' thinking to design posters that conform to their aesthetics. At the same time, the poster picture should reflect your event gift to a great extent, so that your users can understand and get the gift easily in just a few simple steps.

For fission activities, the ideal state is that after fans decide to participate in the activities, they will forward them immediately to help you fission new users.

To do this, it is necessary to shorten the process of your user's decision to forward as much as possible, and let him directly participate in your process without thinking.

One of the most effective methods is to help him think of forwarding the copy while generating the poster, so that he can copy and forward it directly to his friends or send it to his friends, so that more people can be distributed.

These tips are usually customizable, so make good use of them.

Just like the feedback mechanism of playing games, every step tells fans what to do next, and you can get it.

For what?

Strong association and step-by-step guidance can maximize user participation and minimize user loss.

No matter what the situation, people will be guided.

The role of the leaderboard is to play a guiding role and enhance the fans' desire to win or lose. In the process of participation, you will be inspired by the mentality of "sprint" and "comparison".

This step is not repeated, but it has far-reaching significance.

These fans who can complete the task are all people with strong innovation ability. If you put them on your personal number and do activities later, you can make them your first seed users and use their strong appeal to start your activities quickly.

As time goes by, your fission activity will be smoother and smoother, and you don't need to spend money to promote it at all, because the promotion resources are in your own hands and very accurate.

In the tip after the event, you can note the approximate time of the next event or the specific event gifts by the way.

This step is to deepen fans' memory of your account, enhance the stickiness between each user and your account, and correspondingly reduce the clearance rate of your activities. For users, after all, there are interests to attract, how can it be easy to get through?

At this point, a fission activity is completed.

From prize design to activity copy, every step is "hands-on" experience sharing. No matter what type of account you are, you can apply it directly by changing the copy and prizes, and the adaptability is quite high.

I hope you can write your own fission legend next time.

The title map comes from Unsplash and is based on CC0 protocol.

Related Q&A: What are the channels for game promotion? For example, applets, official WeChat accounts, official website, search engines, what else?

With the development of society, the word online mail has also entered people's field of vision. When we do online marketing ourselves, we usually use e-mail marketing, and many people must have experienced this marketing model. Here, before choosing e-mail marketing for promotion, enterprises need certain skills to achieve better results.

I don't need to say much about email marketing. I believe everyone is familiar with it. According to incomplete statistics, 98% people who have been online have their own mailboxes. E-mail has brought a lot of convenience to our life, so the marketers of enterprises have noticed the importance of e-mail and used e-mail marketing to promote their products. As a merchant, how to write email promotion? Today brings you the secret of success.

(a) Choose an appropriate title

First of all, the theme should be clear, and the theme should be designed to capture the recipient's heart and recognize your email before you are interested in opening it. Many emails used to promote enterprises have unclear themes, and the recipients will think that they are spam at first glance, and they will face the bad luck of being deleted.

When we receive an email, we usually judge whether to open it by referring to the title of the email. A good title can not only attract customers' attention, but also determine whether customers can click on the content of the email. The title of an e-mail should capture the customer's heart, so that the customer can't wait to click in and see if there is anything he needs.

It is necessary to define the theme and choose a suitable title to arouse the interest of customers.

(2) The content of the email should be carefully conceived.

We also need to add personalized things to the email content, such as the customer's name, position, age and other information, and we can also use email templates appropriately. Illustrated email content can attract customers' attention and improve the email reply rate. In Rushmail mass mailing platform, users can directly use the platform's free templates. If there are other needs, Rushmail group sending platform also provides users with professional template customization services, and users can choose according to their own needs.

③ Send mail regularly.

Research shows that it is best to send emails with the same content 2-3 times a month. Don't mistakenly think that as long as you send it more and more frequently, the recipient will have deeper feelings for you. Sending it too frequently will only disgust your users. If you can't remember how many emails you sent to the recipients in a month, the statistical report of Rushmail mass sending platform can help you save this trouble.

(4) Do a good job in follow-up mail tracking.

The purpose of e-mail marketing is to promote sales, so it is necessary to know in detail the customer's acceptance of our mass email for follow-up tracking. Users can view daily, weekly and monthly detailed data by time, and users can also view detailed data such as the number of emails opened, the number of clicks and the failure data of each task, which is convenient for enterprises to analyze, thus improving the accuracy of email marketing.

For example, when we send an e-mail, if we track the number of opens and clicks, we will analyze the data and consider whether the theme and content of the e-mail need to be improved or optimized.

Q&A: What are the promotion channels for WeChat official account activities?

Speaking of channels, there are indeed many, but there are still many considerations in implementation.

1, friends circle article forwarding.

Let's talk about the forwarding of articles in the circle of friends. You opened your circle of friends and brushed it for a while. When you see an article, do you click in and read it? Maybe, maybe not. Why did you click in? Why didn't you click in?

Both the forwarded copy and the title of the article need to think about how to impress users. Users attract users at first sight, otherwise they will brush past. Covered by friends circle news, first understand the time when users open friends circle, such as the time when they get up in the morning to open friends circle)

2, group posters, friends circle posters fission.

The design of the poster is basically the same as the article in the circle of friends, attracting users, then forwarding, then attracting, then forwarding, and guiding attention to the official WeChat account.

Here, the user community needs to participate. You can display 65,438+00 people to 65,438+00 people. If you see 65,438+00 people, 65,438+00,000 people will see it, and the number of users will be different.

3. Other platforms are drained to the official WeChat account.

Layout the content and then lead the traffic to the official WeChat account, which is more troublesome than the circle of friends and WeChat group, because it is very troublesome for users to come to your official WeChat account, resulting in a great loss of users. There must be a point where users can actively move.

For example, if the picture is designed to attract attention, please let the user click on the picture first, then write a copy and build trust with the user. Only when you understand and believe what you say will users be moved.

4. Advertisements for friends circle activities are placed directly.

Just like this, but we also need to give users a reason to get started immediately, 0 yuan, limited to 200.

This friend circle advertisement needs some budget, so we can try it on a small scale first.

5. Find some official WeChat accounts to promote your activities and give your activities and your official WeChat accounts.

Here you need to find some official WeChat accounts with similar user attributes to help you raise the amount. Different user attributes will lead to different needs, and others may not come to your activities.

These are some of my own ideas. You can leave a message in the comment area or follow me. We can learn from each other.

How to make the top animation of WeChat official account? What software do you want to use? use

Wechat service

Poster software.

Production steps:

1. After installing the WeChat commercial poster software, enter the software and select the type of horizontal poster you need. You can see that there are many selected horizontal poster templates.

2. We choose a horizontal poster template of crayfish type and click Edit directly.

3. There are labels, watermarks, maps and other functions in editing. We can directly click on the discount scheme in the poster to edit it. Modify your own discount.

4. Then click Save in the upper right corner and send it to the mobile phone WeChat. Saved pictures can also be found in mobile phone photo albums. In this way, the horizontal version of the official WeChat account poster was completed.

How does the official WeChat account split the poster? First prepare a prize that matches your user's portrait, and then set a rule, such as inviting three friends to pay attention to get the prize.

Then configure activities in the fission small backstage and design a fission poster to carry out.

The user path is that user A wants to win a prize and invites BCD to help him. BCD also wants to win an award and will invite three friends to pay attention to it respectively.

In this cycle, a viral spread was formed and a large number of accurate fans were obtained.