"Guangzhou Tourism Network" and "Summer Tourism Market Trend Forecast" were released: the tourism market warmed up ahead of schedule.

The introduction of Guangzhou Tourism Network is less than two months away from the summer vacation, and the study tour market project has recently entered a hot reporting period. What changes have taken place between the supply and demand sides of the summer study tour market this year compared with previous years? A few days ago, it showed that the summer study tour market picked up in advance, and the earliest wave of registration began in early March. According to the registration of Ctrip travel platform, there are less than two months before this summer vacation, and the travel market project has recently entered a hot application period. What changes have taken place between the supply and demand sides of the summer study tour market this year compared with previous years? A few days ago, it showed that the summer study tour market picked up in advance, and the earliest wave of registration began in early March. It is estimated that the number of international students will increase by more than 50% this summer.

This summer's tour products are rich in categories and highly subdivided.

In addition to the strong tour, the reporter saw on Ctrip's study tour platform that there are thousands of products for study tour at home and abroad, which are classified in detail according to travelers, destinations, product series, product themes, age groups and organizers. From the product series, there are high-end summer schools, overseas K 12 placement classes, international language classes, local theme camps, hiking experience classes, and public welfare volunteer projects. At present, the classification includes natural outdoor, human walking, scientific exploration, artistic accomplishment, dream seeds and military experience. In addition, in addition to long-distance study tours at home and abroad, there are mini-study tours on weekends and small holidays, such as museum tours, city walks, and 24 solar terms courses. Meet children's weekend exploration needs. In terms of price, parents choose a wide range of tourism products, ranging from several hundred yuan to tens of thousands of yuan.

The price is less than half that of Europe and America? Southeast Asia has become the new favorite of the middle class.

What are the most popular destinations for summer study tour? Ctrip's travel registration data shows that the United States, Britain, Australia, Singapore, Thailand, the Philippines, Japan, Indonesia, Italy, France and other overseas countries are the hottest. At present, Ningxia, Inner Mongolia, Guizhou, Qinghai, Yunnan, Beijing, Sichuan, Shanghai, Zhejiang and Xinjiang are the most consulted.

In addition to the traditional Europe and America, the study tour in Southeast Asia has grown very fast this year. Ctrip data shows that the annual growth rates of Singapore, Thailand, the Philippines and Bali are 90%, 200%, 320% and 180% respectively. Zhao Yao, product director of Ctrip.com, said: In recent two years, studying in Southeast Asia has become a new trend. The price is almost half that of 1/3 to Europe, America, Australia and New Zealand. Almost all of them are European and American teachers, attracting a large number of middle class. Take Chiang Mai 10 English learning camp in Thailand as an example. The fare is 5800 yuan (plus the round-trip air ticket is less than 10 thousand), and there is a small class of 20 people, taught by British and American teachers. The prices of the same quality products in Europe and America are almost all above 30,000 yuan. In addition to English teaching and study tour, Southeast Asia can also provide environmental protection practice, public welfare volunteers, programming and other study tours.

At home, parents prefer outdoor camps where both parents and children can participate. Ctrip's Tengger Desert Crossing is a popular study tour project in China over the years. Many parents who want to cultivate their children's perseverance are moved by the core activity of parents and children crossing the desert on foot. In addition, there are many courses and activities such as stargazing in the desert, camel riding, boating with yellow river sheepskin, etc. Grassland camping in Inner Mongolia, parent-child cycling in Qinghai Lake and rainforest camp in Xishuangbanna are also very popular with parents.

Spending power of studying abroad in China: Kunming, Chongqing and Guangzhou are the top three cities.

Ctrip's registration data shows that Shanghai, Beijing, Guangzhou, Hangzhou, Nanjing, Chengdu, Guangxi, Chongqing, Kunming and Wuhan are the most important tourist destinations.

The cities that are most willing to spend money are Kunming, Chongqing, Guangzhou, Hangzhou, Chengdu, Beijing, Shanghai, Wenzhou, Wuhan, Shenzhen and Harbin.

In this regard, Zhao Yao, director of Ctrip Travel Platform, said: "Ctrip Platform is well aware of the difficulties faced by parents when choosing travel products. Therefore, last year, on the basis of consulting global industry standards and full investigation, Ctrip first introduced the' Selection Criteria for Tourism Products', including five dimensions 15, including word of mouth, implementation experience, safety management, curriculum design and reception standards. For example, in parent-child camps in China, the ratio of staff to customers is higher than 1 20. In addition, we also suggest that parents should comprehensively consider seven factors such as the purpose of study tour, budget, children's interests, age ability, destination, study tour institutions, service quality and security when choosing study tour products for their children, so as to avoid blindly following the trend. I hope that parents will consider the uniqueness of their children, consider their interests and growth needs when choosing projects, and fully communicate with their children. Consult and compare schools, professional learning institutions and platforms, and make rational choices. Avoid blindly pursuing prestigious schools, but pay attention to the gold content of the project course itself, such as the qualifications of the course organizer, the source and qualification of teachers, and the source of class students. "