Spring Festival holiday inventory! Running errands, double orders from different places, and cultural consumption has become a craze.

The Spring Festival holiday has just ended, and the Spring Festival in the Year of the Tiger shows the characteristics of "celebrating the New Year on the spot and returning home for reunion", and various consumption promotion activities are upgraded during the holiday period.

China's consumer market is accelerating the integration of online and offline, the enthusiasm of ice and snow consumption is high, cultural consumption leads fashion, and quality consumption highlights are numerous, meeting people's multi-level and diversified consumer needs.

during the spring festival, the passenger flow of key shopping centers in China increased significantly, with the offline consumption payment in Shanghai reaching 37.1 billion yuan, and the sales of 1 duty-free shops in Hainan reaching nearly 2 billion yuan.

The National Online New Year Festival continues to be held, and many e-commerce platforms and express delivery companies are not closed for holidays. While New Year's Eve dinner packages, flowers and green plants, and new year's gift boxes are selling well, upgraded products such as smart homes, smart home appliances and cultural and creative products are selling well. The fresh fruit orders in counties and towns increased by more than three times year-on-year, and the consumption upgrading trend was obvious.

Shen Nan, a villager from Bashe Village, Xinhua Village, Qingling Town, jiaohe city City, Jilin Province: Tropical fruits that we couldn't eat in winter are now bought online and delivered to us in two or three days.

during the spring festival, the consumption of ice and snow set off a new upsurge. Winter Olympics souvenirs such as "Ice Dun Dun" are very popular. According to the data of key e-commerce platforms, the sales of sports equipment such as ski rings, skates and ski suits have more than tripled year-on-year.

Innovation and integration of new scenes, steady growth of offline consumption

In order to adapt to the consumption characteristics of the Spring Festival, all localities are also creative first, and are committed to creating new consumption scenes with integration and innovation, which also activates offline consumption potential and meets people's multi-level and diversified consumption needs.

during the spring festival, many people stayed in Shenzhen for the new year, and some shopping malls were renovated to meet the holiday consumption demand. Futian District, a commercial center, first attracted popularity through cultural activities, and then launched a 3% discount promotion campaign to stimulate the steady growth of offline consumption such as catering and shopping.

Zeng Xin, a citizen of Shenzhen, Guangdong Province: I just went out for dinner with my family on my birthday, and I stopped by. I just reduced the discount for eating by tens of dollars, which is quite good.

This shopping mall in Nanshan District is aimed at parent-child tours and new large-scale children's adventure amusement facilities, attracting many families to punch in. During the Spring Festival holiday, the turnover of the shopping mall increased by more than 15% every day.

Liang Yanru, a citizen of Shenzhen, Guangdong, said: Bring the children here to play, and when they come out, they will stroll around, eating, drinking and having fun.

Ji Liang, a staff member of a shopping mall in Shenzhen, Guangdong Province, said that the average daily turnover was close to 5 million, which basically returned to the state before the epidemic.

The colorful folk activities held in various places have also promoted the stable recovery of catering, tourism and other industries. During the Spring Festival, the old fishing village cultural park in Changsha, Hunan received an average of more than 3, tourists every day, driving consumption to exceed 3 million yuan. It truly restores the distinctive features of fishermen's huts, bamboo rafts, hemp fiber and so on, and the folk activities with the theme of "fish" are full of immersion. Visitors can not only experience the old traditions such as dancing dragons and playing fish lanterns, but also experience the old crafts such as making fish balls and boiling fish jelly.

Changsha, Hunan: Especially now that life is good, the days are getting more and more prosperous. Seeing this scene, my childhood memories are really tumbling in my mind, and I am very excited and happy.

tourist: it feels very good to make it by myself. I think it is very happy that I can wrap these blessings in this fish jelly and give them to everyone.

On-site Chinese New Year gave birth to the double growth of errands service orders in different places

During the Spring Festival this year, many people gave up their reunion with their families and chose to celebrate the New Year on the spot. Although people didn't go back, their families' mutual thoughts flowed between their hometown and the city through parcels.

during the spring festival this year, orders from different places in China doubled. In addition to sending seasonal new year's goods and New Year's gifts, ordering personalized errands for parents far away from home has also become a new way to convey thoughts and filial piety.

During the Spring Festival holiday, Aunt Gao, who lives in Jiyuqiao community in Wuhan, received a special New Year gift. Aunt Gao's daughter, Shanshan, went to school in the UK. She can't go home for the New Year this year. Aunt Gao is usually busy at work and her waist is not good. During the Spring Festival, Shanshan bought a sweeping robot online for her mother, and also placed an errand order for special door-to-door installation and debugging.

Aunt Gao, a citizen of Wuhan, Hubei: I'm very happy. I think it's quite thoughtful of her. I think the service is quite good, and it's also very intimate. She sent it directly to my home and taught me how to download the mobile phone, how to debug it and how to use it. Because we have little contact with this, they also taught us patiently.

As soon as the sweeping robot was installed, a video call came from my daughter Shanshan. Aunt Gao quickly showed the robot to her daughter.

Aunt Gao's daughter Yan Shanshan: She only needs to click on the App on her mobile phone, so she doesn't have to bend over, because I have used this errand service in China before, which is quite good. Thinking that I am not in China, I want to use it, so I just want my little brother to teach my mother how to use it.

During the Spring Festival, there are many young people like Shanshan who can't go home for the Spring Festival. According to the data of the e-commerce platform, before and after the Spring Festival, the number of orders from different places in the country increased by 1.3 times year-on-year, many of which were filial piety orders given by children to their parents. The order includes not only daily necessities and household appliances, but also errands such as posting Spring Festival couplets, taking out garbage and installing electronic equipment.

Xiao Shu, an errand boy in Wuhan, Hubei: We provide help to buy, help to send and help to get. The main service groups are the elderly and children, especially the elderly.

in Xiao Shu's service order, the reporter saw that there were such meticulous service demands as "sending the elderly to take the high-speed train" and "the elderly suddenly lost contact, so please knock at home", and there were also many warm messages. "Old people don't speak Mandarin very well, so be patient." "The new year's goods bought for the old people are heavy, please send them upstairs." Although they are just a few simple messages, they convey deep concern and thoughts.

A local micro-vacation includes a small courtyard to celebrate the New Year

During the Spring Festival this year, the proportion of tourists taking short trips and going for an outing reached more than 7%, and the "micro-vacation" with slow experience and immersion was deeply loved by everyone. There are still many families who choose to pack a homestay yard, and the family sits around for the New Year.

Writing brush characters, making lanterns, cutting window grilles, wrapping jiaozi together, and making hot pot. Although Zhang Li, who works in Beijing, did not return to his hometown in Gansu this Spring Festival, he still felt the strong flavor of the year when he gathered with his family and friends in the small courtyard of the homestay.

Zhang Li, a Beijing resident: Its environment is also relatively good. It is surrounded by mountains. We are usually in the city. With this kind of scenery, everyone can be warm and comfortable together.

Li Mofei, a citizen of Beijing: I saw mountains, flowing water and big trees. At home, only my father, mother, grandfather, grandmother and sister accompanied me for the New Year. There are more people here, and I feel more happy.

Different from spending the New Year at home, the homestay yard with multiple scenes and new experiences can not only make people feel at home, but also meet the individual needs of different groups of people. Stay at home to soak in hot springs, book chefs to cook at home, provide ski tickets around, and other diversified services, making the mature homestay yard the first choice for many people to travel with their families. During the Spring Festival, the occupancy rate of homestays in Beijing suburbs and Qingdao, Shandong Province exceeded 9%.

Zhao Ying, a citizen of Qingdao, Shandong Province: I think everyone is busy at ordinary times, taking the old people and children out for a walk.

stay in a homestay and enjoy the taste of the new year. During the Spring Festival, a series of folk activities, such as the Temple Fair in the Year of the Tiger and the Lantern Festival, were held in Huayu Town, Qingdao, where everyone celebrated the New Year with great excitement.

Qu Zengwen, a citizen of Qingdao, Shandong Province: Strawberry picking, skiing, snacks and temple fairs are good for showing children around. There is a taste of the year, and the taste of the year is much stronger than at home.

According to the data of Tujia B&B platform, the pre-order volume of single-family B&B during the Spring Festival this year increased by about 56% year-on-year. The top ten most popular cities for renting small courtyards or villas for Chinese New Year are: Shanghai, Beijing, Sanya, Suzhou, Chengdu, Guangzhou, Lingshui, Huizhou, Qingyuan and Hangzhou. More people choose to avoid the most popular cities in the province, and the relatively small number of popular destinations increase faster, such as Liangshan in Sichuan, Huizhou in Guangdong, Kashgar in Xinjiang, Yichun in Heilongjiang and so on.

Dewll Hu, the person in charge of the B&B platform: Most consumers are no longer focusing on housing as before, but now they are focusing on this different scene and immersive experience to experience different lifestyles.

Cultural consumption has become a craze, leading to a new fashion of consumption

In addition to all kinds of shopping and short trips, many people also choose new ways of celebrating the New Year, such as watching movies, exhibitions, visiting museums and soaking in libraries.

during the holidays, some large-scale exhibitions and art galleries in Shanghai, Shenzhen and other places opened normally, with the daily passenger flow of Pudong Art Museum reaching 3,. The Dongyi Art Museum located on the Bund is exhibiting 8 works by 29 masters including Monet and Bonaire. Many citizens came to see the exhibition with their families, and some tourists also came from other places to see it.

Ms. Yang: Every time I come to Shanghai, I will look for one or two art galleries to have a look at the paintings and enjoy them.

Ms. Luan, a citizen of Shanghai: It's good to broaden your horizons and not go out of Shanghai unless necessary.

Special exhibitions planned and launched by major cultural exhibition halls in Shenzhen have also become hot spots for citizens to punch in. With the help of immersive rendering, image search and panoramic sound, this immersive digital experience exhibition leads the audience to experience the world of patterns in ancient buildings and collections. The audience can enjoy naked-eye 3D "digital cultural relics" up to 5.3 meters and 22 times high-definition magnified cultural relics, and feel the experience beyond the physical cultural relics exhibition.

The Shenzhen Museum is exhibiting "Silk Road Art in Dunhuang Grottoes and Hexi Corridor". According to the requirements of epidemic prevention and control, only 4 people are reserved every day, but the exhibition is full every day.

Citizen of Shenzhen, Guangdong: At that time, no matter its coloring matter, its shape and shape, and the degree of its recovery, it looked quite shocking, and I felt that the culture of China was too extensive and profound.

Shenzhen, Guangdong: Time was tight when I went to Dunhuang before, so you can enjoy it at home.

Many places have also launched "Celebrating the New Year in Museums", and libraries, theaters and cinemas are full of popularity. Search platform big data shows that during the Spring Festival holiday, the consumption of services such as tourism, culture and entertainment showed a rapid growth momentum. After 8 s and 9 s, they are the main consumers. In the top ten popular Spring Festival activities this year, "watching movies" is still everyone's first choice. As of 21: on February 6, the total box office of this year's Spring Festival file has broken 6 billion yuan.

Duty Officer: Yan Jia