Do you know that the famous brands of sportswear in the world are ~ ~ ~ ~ ~

Adidas, the world's first sports brand from Germany, has always represented a special place.

A symbol, and this symbol is called (three lines of victory). Since the establishment of 1948, a

Didas has helped countless athletes at home and abroad to achieve good results and many great achievements. Therefore,

Adidas can also be said to be the best one that has gathered everyone's trust and respect.

The founder of Adidas, AdiDassler, is not only a skilled shoemaker.

Jia is also an athlete who likes sports. His dream is to "design and manufacture the most suitable for athletes."

Suitable sports shoes. "Under this concept, AdiDassler designed the first 1920.

Double sports shoes, because of his continuous research and development, have won the love of many top players.

Not only did it shine in the Olympic Games, but it also established a gold medal reputation in the sports world. In all walks of life

Of course, AdiDassler founded the adidas brand at 1948 and put him

Through many years of shoemaking experience, it is found that using three lines on the side of shoes can make sports shoes more fit the foot shape.

New shoes are designed, so the first pair of three-line sports shoes of Adidas brand is in 19.

49 years before the world. Since then, people have constantly seen the "three-line victory" in the field of sports.

Set a picture of victory.

Especially in the world football, Adidas has no sports support.

Products that manufacturers can compare. Especially when Adidas announced a pair of spikes, it was influenced by the top foot.

Players' support depends on their love. 1974 more than 80% of the world cup football matches held in west Germany.

The players who came out all chose Adidas football shoes, knowing that Adidas was in the world football at that time.

Power. 1998 World Cup in France, the host country France relied on Adi.

French football is famous for its excellent performance and super-level strength, which beat the pack to win the championship.

The star Zidane won the title of World Footballer of the Year with 1998, which once again proved Adidas' "victory".

The authority guarantee of the "third line" has continued to this day. Besides football, Adidas is also used in basketball, track and field,

Tennis, baseball, boxing, swimming and the latest extreme sports also have a place. allow

What a fatal impression the brand Adidas has left on top athletes; The star in the NBA basketball temple

In China, the famous AntoineWalker Jabba, who once dominated for a while, is very popular at present.

KobeBryant, the most promising player; In professional tennis, there is a retired Swedish name.

Will Eber, German "Yulosha" Graf and others once dominated the back seat and rose this year.

"British New Hope" Tillman and Russian beautiful girls Anna Kurnik and Wang Gang.

Luo's little diva Hingis; On the baseball field, the new york Yankees won the 1998 American professional baseball championship.

In the ring, there is Ali, the greatest heavyweight boxer of this century; The reputation of track and field is well known to the world.

I know. In China, Adidas successfully sponsored the Chinese national football team.

Today, Adidas still insists on Adidas Le's idea of perfect shoemaking.

Exchange experiences and needs with world-class top athletes and coaches. After a series of repeated tests and tests,

Developing ergonomic products can not only help all kinds of professional athletes improve their sports performance,

It can better meet the needs of consumers in the general market for high-quality sporting goods. In recent years, Adidas has not only

There are new breakthroughs in design and function, and the representative three-line design concept has also set off one after another in the fashion trend.

The stock market trend swept the younger generation to form a popular new style, leading the global sporting goods to more yuan.

The prospect of change. Ensure users' needs and perfect performance in sports with high-quality and high-tech products-

-is the characteristic of adidas.

Nike Nike

Phil Nike, an average athlete, participated in the 1 mile race. His best score is 4 points.

Minutes 13 seconds, did not enter the ranks of world-class athletes (the score was 4 minutes). But he was in the late 1950s.

The University of Oregon was trained by the famous coach Bill Ballman. Ballman in the fifties, because he went on year after year.

One year, he won the world record-breaking long-distance running championship, which made Eugene of Oregon famous in the world. He has been trying.

All kinds of sports shoes, in his view, running shoes that are one ounce lighter will also have an excellent effect on winning the game.

While studying for an MBA at Stanford University, Phil wrote a paper, pointing out that the Japanese can.

Make sports shoes like a camera. 1960 After getting his degree, Phil Nike went to Japan.

Ben applied for the sales qualification of Tagore running shoes in the United States at Onychuk Sacrico Company. When he returned to America, he put the males

The samples of shoes produced by our company were taken to Ballman Company.

1964, Phil Nike and Ballman started cooperation. They each took out $500 for a group.

Chengbuli Shoes Company produces soles for Tiger running shoes. They left the finished product with Phil Nike's father-in-law.

In their cellar, they sold imported shoes worth $8,000 in the first year. During the day, Phil Nike

He works as an accountant in copley Brand Company. In the evenings and weekends, he sells sports shoes along the street, mostly to China.

Learning sports team.

Finally, at 1972, Phil Nike and Ballman finally invented a kind of shoes by themselves, and it was decided.

Do it for yourself. They contracted the production tasks to Asian factories with cheap labor and named the shoes Nai.

Dick, it's named after the Greek god of victory. At the same time, they also invented a unique symbol Sw.

Oosh (meaning "whoosh") is very eye-catching and unique, and it is on every product of Nike.

This kind of mark. During the qualifiers in Eugene, Oregon on 1972, Nike shoes won the first place in the competition.

Appeared for the first time Marathon runners who were persuaded to wear new shoes won the fourth to seventh place, while wearing Adida.

Athletes with shoes won the top three in the qualifiers. /kloc-On a Sunday morning in 0/975, Ballman was at

A piece of propane rubber was fiddled with in an iron mold for baking waffles. Make a new sole, this "waffle"

The small rubber round nail on the dry sole makes it more elastic than other soles popular in the market. such

Product innovation-seemingly simple-first achieved the career of Phil Nike and Ballman. Push anyway.

The real driving force for Nike to enter the forefront of the American market is not product innovation, but imitation.

Nike copied Adidas products as a model, and the imitator defeated the inventor.

Practice has proved that the "Waffle" sole invented by Ballman is very popular with athletes. Therefore, with the market

The market is improving. The sales of this kind of sole in 1976 reached140,000 USD, compared with the previous year.

Sales were $8.3 million, while sales of 1972 were $2 million.

Nike is in a leading position in the footwear industry because it seriously studies and develops new styles of shoes.

By the end of 1970s, Nike's R&D department had employed nearly 65,438,000 researchers. company

We have produced 140 products with different styles, some of which are the most novel and technologically advanced in the market.

Yes, these styles are based on different foot types, weight, running speed, training plan, gender and different technical levels.

Designed.

By the late 1970s and early 1980s, the market demand for Nike was so great that it

60% of the distributors of 8,000 department stores, sporting goods stores and shoe stores place orders in advance, and

I often wait for the goods for half a year. This allowed Nike to complete the production plan and inventory cost plan.

It provides great convenience. Nike's sales in 1976 was14 million dollars, only half a year later.

Up to 6. 400 million dollars. Nike's market share is 33%, ranking first in the market. two

After 2008, it is far ahead, with a market share of nearly 50%. Adidas' market share is

Reduced, not only much lower than Nike, but also much lower than the United States such as Brooke and New Barance.

The company has also become an opponent that worries it.

In Forbes published on 19821October 4, the annual report of American industry put the resistance.

Dick Company was rated as the most profitable company in the village over the years, ranking first in the whole industry.

Wengbo Wengbo

UMBRO, an internationally renowned brand with a history of 78 years, is a soccer costume based on Britain.

Producer, and founded by Cambridge brothers in England in 1924. The two brothers use their English names (Hu

The five English letters in MPHREYBROTHERS merged into the word UMBRO, and then

Combined with the diamond double diamond pattern, it became the registered trademark of umbro today.

When umbro was growing up, he won the World Cup with many Hulks, including

1966 World Cup champion English team, and the same year was also the most glorious historical moment of umbro, when it entered.

In the end, among the top 16 teams, the top 15 teams wore umbro jerseys. Umbro, with a history of more than 70 years,

It has developed steadily with the brand concept of focusing on football, and has now become a world-famous professional football clothing and

Equipment suppliers have all kinds of football-related equipment.

Kapapa

In the early 1970s, a profound social and cultural change took place in Italy, which can be called "anti-"

The era of resistance and rebellion. In this change, clothing has also adapted to a new way of life, Kapp.

A is the product of this change.

With the support of strong sponsorship, Kappa signed a contract to sponsor Italy at 198 1.

Wentus Football Club, and then successfully sponsored the United States to participate in the 1984 Los Angeles Olympic Games.

Kappa brand provides innovative fabrics and unforgettable settings in sponsoring the activities of track and field teams.

Planning and products representing brand language and brand image play a key role, which makes Kappa brand

The popularity has increased rapidly.

BasicNet, the brand holder of Kappa, has developed a high-level franchise trading model.

At the same time, it has several exclusive franchises and technical sponsorship projects with world-renowned football teams. This high-profile Ben

The advantage of localized management is direct and efficient. Thanks to these specific cities that meet the development of localization.

Behavior, including the sponsorship of relevant clubs, these sponsorship activities make the Kappa brand come out constantly.

Now in the media; There are also kinship relationships including sponsoring famous pop singers and rock bands.

The influence of modernity and advocating young people's culture is the magic weapon for Kappa brand to win.

The correct brand positioning of Kappa brand conforms to the market rules and makes Kappa world-famous.

Business content in this area is growing rapidly. At present, Kappa is authorized and distributed directly.

This mode has entered more than 60 countries and regions in Europe, Asia, America, Oceania and Africa.

The development of Kappa international market is based on the development and rapid growth of franchise agent network.

I'm going. BasicNet will provide complete business technology for franchisees; For localization

Market development, BasicNet will give strategic guidance, so that they can standardize their own regional operations.

Filafira

The Ferrara brand was founded by the Ferrara brothers in biella on 1926.

In the 1970s, in order to cooperate with the diversification strategy and expand the sportswear business with broad prospects at that time, and first

Later, it developed into tennis, skiing, swimming, golf and mountain climbing, and until recently, basketball and football were added.

Today, Le Fei has won a good reputation for its excellent products, wide applications and novel designs. Products in Paris, Rome,

Los Angeles, Tokyo and more than 30 countries.

Xin ping heng Xin ping

NewBalance's unique understanding of shoemaking is that sports shoes are the heaviest.

The important quality is a comfortable shoe fit. Comfortable shoes can let you better show your sports potential. In view of this difference

People have different widths and heights, so NewBalance insists on producing six widths.

Sports shoes with different degrees, two heights and 18 shoe last are unique in the world; Simultaneous determination

Keep the concept of "Made in America" and "Shoes are the best spokesmen" and keep investing money in employees.

Training and technological innovation, and strive to lead the scientific and technological footwear industry. Today's NewBalance

Sports shoes have excellent shock absorption, stability system and direction control functions, and truly achieve "jogging"

The reputation of "the king of shoes" makes customers comfortable to wear and fit, and at the same time can give full play to their strongest sports strength.

At present, NewBalance is the second largest sports brand in the United States and the fourth largest in the world.

Reebok reebok

Reebok's predecessor was headquartered in Britain. 1 10 for many years, professional sports products have a good image.

Combined with the Olympic Games, it involves all kinds of sports events around the world. Reebok International Limited is enjoying.

A well-known international sporting goods company, focusing on the design, promotion and sales of sports and leisure clothing/footwear.

The famous brands of sports equipment are Reebok and Lockport.

GregNorman and footwear products with the trademark PoloRalphLauren.

Products. Reebok also exclusively develops, produces and manufactures all NBA exclusive basketball shoes series, and in 2003,

On June+10, 5438, he signed a commercial sponsorship contract with China star Yao Ming.

Puma

Puma is a large multinational company, which originated in Germany and mainly produces shoes and sportswear.

Rudolph. Dassler joined his younger brother Adolf on 1924. Dassler (nicknamed Artie

Di) Dassler Company located in Herolach, and renamed as Dassler Brothers Company. 1

In the mid-1930s, Dulles Brothers grew into a company with nearly 100 employees and more than 30 styles.

Leading brand of ball sports shoes. After World War II, Dallas Brothers resumed its business with 47 employees.

Rubber was extracted from canvas and American oil tanks and used to make the first batch of sports shoes after the war.

1948 Adolf Dassler combined "Adi" and "Da" into his own name.

S changed the name of Dassler Brothers Company to Adidas, and the two brothers parted ways from then on, their eldest brother Ludo.

Dave Dassler has set up another Puma company, which is in the same direction as Adidas, and is all sporting goods.

Production-oriented, the two have since become competitors.

1986 puma joined the stock exchanges in Munich and Frankfurt. Today, puma

It has 3200 employees and its products are sold to more than 80 countries. In 2003, the company's assets reached.

To 654.38+0.2 billion euros.

PUMA's shoes and clothes are very popular in hip-hop graffiti culture, both in the United States and abroad.

Puma, together with Adidas, is also one of the representatives of hip-hop culture in 1970 and 1980.

Decathlon Decathlon

1976 -MichelLeclercq is located in Englos (France) near Lille.

North China) opened the first large-scale sporting goods supermarket. A brand-new concept: in the same shopping mall,

Provide sports products with the best price for all athletes-from beginners to professional enthusiasts.

1986- Decathlon was established in 1986 to ensure the design and production of its own brand products.

Their own production department (DecathlonProduction), the same year, Decathlon.

The first store outside France opened in Dortmund, Germany. 1988 with Decathlon

The production department set up its first office in Asia, and the company's production business began to go international.

1996 -Tribord, water sports brand and Quechua, mountain sports products.

Brand-Decathlon's first two brands with their own passion.

1999- Decathlon opened in the United States (Boston area) and the United Kingdom (London) across national borders.

It opened its first concept store. In the same year, Quechua, a mountain sports brand, will be the product research and development center.

Founded in Mont Blanc, France.

2003-With the opening of the first concept store in China, Decathlon is its international development exhibition.

Opened a new blueprint. Decathlon China's first large supermarket specializing in typical sporting goods is located in Hua Mu, Pudong New Area.

Successfully opened

Tribord, a brand of aquatic sports goods in 2004 -2005, and its design.

The team is stationed in Hendaye, on the Atlantic coast, so as to be closer to product users. then

Géonaute/ Aptonia brand, designed for adventurous sports enthusiasts.

More comfortable products. In 2005, new brands were born: Kalenji (running) and Fo.

Uganza (riding)

In 2004, Decathlon had five production branches in China, which were located in Shenzhen, Guangzhou and Shanghai.

Shanghai, Tianjin and Taiwan Province provinces. One third of Decathlon's global products come from China. Today, decathlon

China * * * has more than 700 employees in China. Today, Decathlon has five sports supermarkets in China (four in Shanghai,

Guangzhou 1)

MIZUNO

Mizuno is one of the leading sports brands in the world, serving all kinds of sports. Japan Mizu

Miss Co., Ltd. was recognized as an Olympic sponsor by the International Olympic Committee. Shanghai Asia Mizuno Co., Ltd.

One of the main production bases, there are three factories for clothing, baseball gloves and golf clubs, which are responsible for China.

Domestic sales department for field operation and sales business. A complete set of imported Japanese equipment, technology and management mechanism. Production and processing

While exporting products, relying on Japanese technology, we will continue to strengthen the development of domestic products and market development. Mizu

NO has a full range of products, covering almost all major sports. Product development follows a wide range of science.

Based on research, we should ensure that sports are more comfortable and safer, and firmly believe that science and technology should be combined with people's sensibility.

Can create perfect quality. While expanding the product range, we constantly adopt new technologies and develop new products.

Strengthen the functionality of products to meet the needs of today's market. Excellent quality control is Mizun.

O the basis of the product.

Mizuno was founded by Mizuno Co., Ltd. in 1906. After nearly a century of continuous efforts.

Li Xian has become the world's leading manufacturer of sports equipment, anti-Japanese clothing and footwear. Strive to serve all kinds of sports.

Project, and strive to make sports life more enjoyable and wonderful. The product range is complete, covering almost all major means of transportation.

Dynamic projects, reaching more than 300 thousand categories. The development of Mizuno products is based on extensive scientific research.

Powerful science and technology combine with human sensibility to create perfect quality. It adopts imported high-quality fabrics, and its performance

Reliable. The image is steady and generous, orthodox and capable, abandoning triviality and fancy, full of vitality, giving people confidence and strength.

Quantity. Shanghai Mizuno Co., Ltd. is one of the major production bases in Asia, and its subsidiaries include garments, baseball gloves and gloves.

Three factories of golf clubs and the domestic sales department responsible for the operation and sales of the China market. Excellent product

Quality control is the foundation of Mizuno products.

Converse converse converse

☆ Converse-synonymous with love of sports and life.

Everything around me is under my control. I am optimistic, happy and unique. ...

Love sports, love life-how many in history are-converse?

For the first time forever? In the early days of basketball, people didn't have much idea about what shoes to wear to play.

Reading. Until the superstar Chuck, known as the "basketball ambassador". Chuck Taylor (Chuck Taylor)

When I met MRCONVERSE, the world's first pair of canvas basketball shoes came into being.

The year is 19 17. That year, basketball seems to have regained the dignity that a sport should have.

And confidence.

Founded in 1908, converse has built a global canvas shoe kingdom.

Sales volume and color are the first in the world. In China market, ALLS has been listed.

TARCHUCKTAYLOR (all-star classic canvas shoes), JACKPURCEL

L (smile), PROSTAR (classical canvas shoes) three series, more than 50 colors, let's not.

Dull young people, high-profile play with colors, high-spirited to go out.

All Star Chuck Taylor1917 The first pair of ALLST in the world.

AR canvas shoes were born in CONVERSE company in the United States, and were known as "basketball" in the early 20th century.

American professional basketball superstar CHUCKTAYLOR (Chuck. Taylor) for this new noodle.

Canvas shoes are loved all over the world, and I firmly believe that ALLSTAR shoes can make basketball players gallop on the court.

Give full play to it, so wherever he goes, he always brings a pair of ALLSTAR canvas shoes, full of enthusiasm.

Recommend ALLSTAR canvas shoes to friends, basketball players and coaches around you, and according to basketball

The requirements of sports shoes and personal experience, personally participated in the improved design of ALLSTAR canvas shoes, so that

More suitable for playing basketball. 1923, converse company commended his rights.

The contribution of ALLSTAR canvas shoes decided to put CHUCKTAYLOR (chuck. Taylor)

As part of the all-star logo. ALLSTARCHUCKTAYL

Or canvas shoes were born. More than half a century has passed, and all-star classic canvas shoes have become household names all over the world.

Hu Xiao's canvas shoes are synonymous. Created a record of 600 million pairs of sales of the only single shoe type in the world. With McDonald's,

Coca-Cola, Ford and Levi's jeans have become symbols of American traditional cultural spirit. all

STAR's original design is made of canvas, which is not only wear-resistant, but also can be washed by washing machine.

Environmental protection, no pollution. At that time, ALLSTAR had only one color-white. 1966

In 2006, ALLSTAR launched a color series, which broke the long-term single color policy. With technology,

With the continuous progress, more materials such as leather and rubber are gradually used as raw materials for shoemaking. The 1970s

A generation, influenced by the hippie trend, fashion began to move closer to the natural and primitive feeling. All star

At that time, it looked particularly retro, and it was very convenient to wear. You can wear it anywhere at will, which made life complicated.

Jane. 1996, ALLSTAR launched ALLSTAR2000, which was originally loaded with sails.

The material of the cloth was changed to leather, which completed a significant change in the history of all-stars. With the most primitive aluminum

Take LSTAR as the prototype, and put on the most dazzling appearance for the oldest sneakers.

JACKPURCELL is one of converse's classic canvas shoes because of its shoes.

The special smile curve design of the head is named "open smile"

World champion, active in badminton in Canada in the 20th century. Requirements for badminton, tennis and squash.

Adapting to the durability and suitability of sports shoes, JACKPURCELL developed his own sports shoes.

Improvement, and participate in development planning, in order to commemorate its contribution, this kind of sports shoes were given to JACKPURCEL.

L naming. Later, JACKPURCELL provided special sports shoes for the most advanced games, from

And won the welcome of professional players in previous DEBIS cup competitions in the United States. Jack Purcell

L's outstanding technology and unique shape have also been favored by Hollywood elites. Hollywood legendary movie star JA

Mesdean (James. Dean), Dustin Hoffman (Dustin. Nuclear fossa

Man), george harrison (George) of The Beatles.

Harrison is a huge fan of Jack purcell. Dustin hoffman in the film The Graduate.

JACKPURCELL is wearing it. " As the years passed, Jack purcell was alone.

The charm of Kent will never change. In 2000, JACKPURCELL landed in Chinese mainland. Black,

White, pink, khaki, coffee, royal blue, navy blue, apple green and other colorful colors appear, which are wear-resistant and elastic.

Canvas shoes, unique appearance design, and the tradition of always paying attention to details all show the long history of the classic family.

New elegance.

PROSTARPROSTAR's unique "Star Arrow" logo began in converse.

I've been using it since the beginning. The "Star Arrow" logo is accompanied by Dr. JULIUSERVING,

"Magic" Johnson (EARVINJOHNSON), "Big Bird" Bird (LARG

YBIRD) created a series of popular basketball myths in the NBA. at present

The "Star Arrow" sign is no longer limited to stadiums. PROSTAR's simple and unique logo and quaint color scheme,

It reminds people of the beautiful memories of the innocent era and gives a new interpretation to the retro trend. In Japan and South Korea, P

ROSTAR became the best-selling shoe after JACKPURCELL.

Japanese TV dramas have attracted more and more people's love, and Kimura Takuya, a super popular idol, has become a fashion spokesperson.

In Japan, South Korea, Taiwan Province Province and other places, what Kimura wears will be popular. Kimura Takuya

The favorite shoe brand is COnverse, and co is at the foot of Kimura Takuya in Beautiful Life.

A star in Enwells. Noriko Sakai, the heroine of the Japanese TV series Love in the Sunset, is also interested in C.

ONVERSE has a soft spot. Converse is the first choice for Japanese fashion lovers. in Japan

Converse is the first brand of sports and leisure shoes in Japan and South Korea. CONVERSESHO

P all over the streets of Japan and South Korea, the products are dazzling. Artists go to Japan for filming and sightseeing, but they all stay there.

Buying converse shoes is a pleasure. Xu, the actress of mainland youth idol drama, met in Ginza, Tokyo.

After getting to know converse, he became the image spokesperson of converse in Chinese mainland. Chenwangchao

Koharu, Zhang Ziyi, Lin Xiaopei and Alec Su all like converse. contrary/opposite

It has achieved a global canvas shoe kingdom, ranking first in the world in terms of style and sales.

When Dr. J-Julius L Owen dunked at the free throw line, a legendary name was immediately engraved.

Carved on the pantheon of NBA. Dr. J's name is engraved on it, and another one will do his best.

Converse basketball shoes, a great classic. Just like the "magic shoes" of fairy incarnations in ancient mythology,

Dr. J, Magic Johnson, Bird, Aunt Larry and Rodman.

There is also the "postman" Malone, who created one modern myth after another in converse.

A century-old brand, came to China. 1993, converse and the world footwear giant-Bao.

Yuan Shoe Industry Joins Hands to Serve China Market Brand Spokesperson.

Nordica

NAUTICA brand originated from 1983. With six men's jackets, it is a world-famous Hanfu.

Mr. Zhu, a fashion designer, founded Nautica brand in new york.

And as the chief designer of the brand. Since then, the concise Sail logo has become famous on the international stage.

Nautica brand has always been synonymous with ocean and adventure sports. Established in 1983.

Over the years, Nautica has written a fashion legend of "modern interpretation of American classics".

DavidChu's design concept highlights the perfection of function and detail, and has a series of rich

The classic design with modern flavor outlines a "dynamic, adventurous and positive" modern lifestyle.

NAUTICA has been traveling around the world for 20 years. Under the guidance of David Chu, Nuo

Ica has developed into a complete lifestyle brand. Products include casual wear, competition series and men's wear.

Cowgirl series, men's formal wear, women's swimwear, men's and women's pajamas, men's underwear, children's wear and a full range of accessories.

Jewelry, glasses, watches, perfumes and household goods.

Nautica25' s 25 series products are sold in the United States and more than 50 countries around the world, including Canada.

And Central and South America, European countries, Australia, Japan, South Korea, Indonesia, Malaysia,

Singapore, Thailand, Chinese mainland, Taiwan Province Province, Hongkong, Middle East, etc. Notica is in America.

* * There are more than 0/00 independent stores/KLOC, and more than 0/300 high-end department stores/KLOC.

Nautica, which is a leader in the field of high-end casual wear in the world, is currently working with Polo,

CK, Tommy Brand leads the way. Nautilus in Central America and parts of Europe in 2002

Sales and popularity in Europe have jumped to the top.

NAUTICA in China 1994, Nautica brand landed in China market, the same

The first independent store was opened in Shanghai in. Nautica full of American style and healthy color

With its unique style and excellent quality, the brand has quickly become the leader in the field of high-end men's casual wear in China.