Chery English advertising language

If measured by sales volume, Chery got up early among its own brands and caught up with a late car company. At that time, we started the road of building cars early, and achieved excellent results through classic models such as Chery Fengyun series and QQ, which brought great pressure to the joint venture car companies at that time. At that time, Chery sold well, largely because the price was relatively cheap. At that time, consumers didn't care much about design and power configuration.

However, with the gradual popularization of SUV models and the continuous improvement of the value of other domestic brands, Chery's advantages are not so great. In recent years, there is a certain gap between the sales performance of the Tiggo series and the Haval series, but fortunately, Chery is always actively promoting new products.

New energy is the future development trend. Recently, Zhao Yan, a female driver, obtained a set of new Chery eQ5 application information from official website, Ministry of Industry and Information Technology. The internal code of the car is S6 1, and the exterior is operated by Pininfarina Company. According to the application information, the new car is built on the all-aluminum body platform and divided into three different endurance versions of 400/500/600km. It is reported that the new car is expected to be listed in the first half of this year, and the price may be between 200,000 and 250,000.

In terms of appearance, Chery eQ5 is a very individual model, which is very different from Chery's previous models. According to the official introduction, the appearance of the car is handled by Pininfarina, and the overall design style concept comes from the waves. Binfa can be said to be a leader in the field of automobile design, and many classic models of Ferrari and Lamborghini are produced by this company. However, the design style of Chery eQ5 is similar to that of Ke Ling 0 1.

"Frog" headlight modeling brings a bit of sex appeal. The headlight group adopts split design, and the daytime lights are located on both sides of the hood, which is very individual. The top part of the front of the car adopts a penetrating treatment, which is integrated with the headlights. The design of the diversion groove in the black area below is very dynamic, and with the front enclosure of the lower trapezoid, the whole front face has a certain visual impact. It is this "another way" change that makes many car media call it Chery Porsche or domestic Porsche. Just look at the appearance without looking at the logo, and there is really a sense of sight of a million luxury cars.

In addition, Chery eQ5 also launched a brand LOGO with a new design. Judging from the application information, the new car can be equipped with a front logo. From the perspective of the new LOGO, the whole logo is shield-shaped, with a smooth transition of edges, with black elements as the background, and the top and bottom are designed like a mesh grille, with the familiar Chery brand logo in the center. The Chery eQ5 with a new logo is very similar to the Porsche Cayenne.

On the side of the car body, the sliding roof design brings a full sense of fashion. The thick chrome trim strips extend from the A-pillar to the D-pillar, making the whole car more sexy, while the multi-color wheels further enhance the sports atmosphere. In terms of body size, the measurements of the new car have reached 4630/1911655 mm, which basically belongs to the category of compact SUV, but the wheelbase has reached 2805mm, with leapfrog performance. In addition, thanks to the all-aluminum platform, as a pure electric vehicle, the weight of the new car is only 1760Kg, which has a good performance.

In the rear part, the new car adopts the popular through taillight design, and the light sources are arranged horizontally inside the light groups on both sides, which also has a good visual effect after lighting. The tail label adopts the English logo of "CHERY" Chery Automobile, which looks very fashionable and high-end. In addition, the new car is equipped with two lower guard plates combining black and silver elements at the rear of the car, which looks more refined and full, showing a sense of advanced.

In terms of interior, the new car adopts the color matching of brown and black stitching, and is wrapped with a large number of leather and wood decorative boards, which can create a more luxurious atmosphere visually. The flat-bottomed two-color steering wheel enhances the driving desire and presents a full sense of passion. The integrated penetrating large screen enhances the sense of science and technology in the car, and the penetrating silver trim strips embellish the youthful atmosphere from the details. In terms of configuration, the new car will provide AI voice control, multi-screen interaction, air purification and face recognition, which will bring great convenience to passengers in the car.

In terms of power, Chery eQ5 will be equipped with two different motors according to the version, and the maximum power is 120 kW( 163 PS) and 130 kW( 177 PS) respectively. In addition, the new car will also provide two drive modes: rear drive and four-wheel drive, and it is possible to introduce an extended drive version in the future. The battery pack is a ternary lithium battery, which is produced by Wuhu Daqi Power Battery System Co., Ltd., a subsidiary of Chery New Energy. The biggest highlight of this car is the all-aluminum platform. This lightweight design can reduce power consumption and maximize the maximum cruising range. It is reported that its maximum cruising range has reached 600 kilometers. With the blessing of front and rear motors, it can break 100 in 9 seconds.

The specific listing time of Chery eQ5 has not yet been determined, but from the current point of view, the car not only has more advanced platform advantages, but also expects personalized appearance, scientific interior and rich configuration, and its battery life and power have not been delayed, and it is at the mainstream level. In the future, it will compete with Weimar EX5 and Tucki G3.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.